Jobsite Mobile Recruitment Conference July 2013

2

Jobsite mobile offering

3

We also have a native Windows 8 recruitment app

4

Jobsite user behavior • 33% of Jobsite traffic is from a mobile device

• 40% of mobile traffic is from iPhone.

• 30% of mobile traffic is from Android.

• 4% of mobile visits result in an application

• Mobile applications account for 10% of all applications

• Traffic peaks during commuter times

5

Mobile moves fast• Jobsite's mobile traffic has grown from 0.5% of total visits to 33% in

just 4 years.

Source: Google Analytics

6

Mobile is now at the centre of everything

Source: http://www.elsahefa.com/en/02/01/2013/29820

7

This is not a small screen

8

Applying for a job on a mobile device should be easy. • There is more processing power in your cell

phone than was used in the Apollo 11 guidance computer. It had approximately 64Kbyte of memory and operated at 0.043MHz.

Source: http://www.computerweekly.com/feature/Apollo-11-The-computers-that-put-man-on-the-moon

9

Why do so few people apply for jobs via a mobile device?• 85% of adults who have completed a mobile transaction in the

past year expect the experience to be better than on a laptop or desktop computer.

Source http://www-05.ibm.com/de/events/solutionsconnect/pdfs/IBMSolCon2013RuedigerRehIBMMobileFirstAnalytics14062013.pdf

10

Users are goal focused• They don’t care if your site is responsive, html5 or powered by the

super hadron collider they just care about achieving their goal on whichever device they are using

11

Mobile job seekers have three key pressures:

1.            Doubt, uncertainty, lack of confidence

2.            Time & effort

3.            Staying on top of the search

Source: A&N Media - Jobsite Mobile - Job searching Behaviours for Mobile – Crowd DNA December 2012

12

Mobile job seekers face three main issues when using a mobile device:

1.           The site they visit does not have a mobile site

2.           The site they are using does not consider the user or their device

3.           Technical limitations (Uploading a CV from a mobile device,)

13

High cost to the user

Source: http://www.youshouldtestthat.com

14

How did Jobsite solve this issue?

15

We use the cloud

16

Best Practice

Source: http://www.sensible.com/chapter.html

17

Best PracticeRemember the three questions users subconsciously ask on every page of your site:

•Where am I?

•What do I do here?

•What do I do next?

18

Best Practice

Best practice is not your best practice!

19

• Copy here

- Line 2

- Line 3

- Line 4

Source: http://www.lingscars.com

20

If there is no real best practice what do we do?

21

Conversion Test

Source: http://www.widerfunnel.com/solutions/ab-split-testing

22

Why test?

Source: http://www.youshouldtestthat.com

23

Which test won? A/B test• Which application start page convinced 22% more UK consumers

to open international bank accounts?

24

Which test won? A/B test• Version A, convinced 22% more UK consumers to go all the way

through the bank account application process.

25

The HiPPO

Source: http://www.loop11.com/emetrics-conversion-conference-2010-san-jose/

26

You Should Test That

Source:http://www.youshouldtestthat.com/download_chapter.php

27

Google Content Experiments

28

Visual Website Optimizer

Source: http://visualwebsiteoptimizer.com//

29

Takeaways• Don’t make me think

• Answers the three user questions – Where am I?What do I do here?What do I do next?

• Download free chapter from You should Test That

• Set up your first mobile conversion experiment using Google analytics or Visual Website Optimizer

John.mills@evenbase.com