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Karl-Heinz Streibich, CEO October 8, 2013 Welcome to Innovation World

IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise: Not every business is a digital business, but every business must become digital

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Software AG CEO Karl-Heinz Streibich Keynote presentation at Innovation World 2013 October 8-10, 2013, San Francisco Marriott Marquis Regardless of industry, company size or business function, the "four forces" -- mobile, social, cloud and big data are transforming business processes and technology platforms in fundamental ways. Digital has re-shaped how companies manage security, loyalty, support, public service, supply chain, talent and other critical functions. And digital businesses like Amazon, Salesforce and Twitter are using the four forces to create new markets and topple industry titans. Now it's time for every business to take full advantage. Learn how to transform into a Digital Enterprise: The fundamental approach of leveraging services, devices and systems in new ways, maintaining a customer's investments - while using leading-edge integration platforms (within a hybrid cloud environment) to eliminate inefficiencies, manual steps, etc. Why to deploy the latest "big data" and "big memory" platforms to make fast sense of all your business data - and deliver that data in real time to users at the point of decision. How Software AG can enable you to map out, model and execute fully digital business processes that work across the entire business - powered by the four forces.

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Page 1: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Karl-Heinz Streibich, CEOOctober 8, 2013

Welcome to Innovation World

Page 2: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Top line growth through Innovation

Challenges!Running and maintaining IT environments

Realtime dynamics & response

Flat IT budgets

Bu

sin

ess

KP

I’s24/7  

Sale

sMultichannel Marketing

IT

pro

jects

Running and maintaining IT environments

Top line growth through Differentiation

Human Resources2

4/7

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gag

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en

t with

cu

stom

ers.  engagement

with customers.

IT

pro

jects

Multichannel Marketing

Stakeholder engagement

Stakeholder engagement

24/7 engagement with customers.  

Human Resources

IT projects

Sale

s

Mult

ichannel

Mark

eti

ngSta

kehold

er

eng

ag

em

ent

Realtime dynamics & response

Mult

ichan

nel

Mark

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ng

Page 3: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Key elements for

Systems of Differentiation

Page 4: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Transformationthrough IT Portfolio Management

Page 5: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Transformationthrough IT Portfolio Management

Page 6: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Alignmentthrough Collaboration and Process Analysis

Page 7: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Alignmentthrough Collaboration and Process Analysis

Page 8: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Agilitythrough Integration and Process Automation

Page 9: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Agilitythrough Integration and Process Automation

Page 10: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Visibilitythrough Human Interface to Data and Information

Page 11: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Visibilitythrough Human Interface to Data and Information

Page 12: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Responsivenessthrough Real-time Solutions

Page 13: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

Responsivenessthrough Real-time Solutions

Page 14: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital

INNOVATION

courage, creativity, positive thinking

confidence in the partnership to make your ideas happen. 

Page 15: IW13 Keynote,Karl-Heinz Streibich CEO Software AG—The Road to the Digital Enterprise:  Not every business is a digital business, but every business must become digital