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CAPITAL MARKET DAY 2017 NEW DIGITAL BUSINESS MODELS ARE WRITTEN IN SOFTWARE Karl-Heinz Streibich CEO March 14, 2017 © 2017 Software AG. All rights reserved.

CAPITAL MARKET DAY 2017 NEW DIGITAL BUSINESS MODELS …/media/Files/S/... · CAPITAL MARKET DAY 2017 NEW DIGITAL BUSINESS MODELS ARE WRITTEN IN SOFTWARE Karl-Heinz Streibich CEO March

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CAPITAL MARKET DAY 2017

NEW DIGITAL BUSINESS MODELS ARE WRITTEN IN SOFTWARE

Karl-Heinz Streibich

CEO

March 14, 2017

© 2017 Software AG. All rights reserved.

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This presentation includes forward-looking statements based on the beliefs of Software AG management.

Such statements reflect current views of Software AG with respect to future events

and results and are subject to risks and uncertainties. Actual results may vary materially from those

projected here, due to factors including changes in general economic and business conditions, changes in

currency exchange, the introduction of competing products, lack of market acceptance

of new products, services or technologies and changes in business strategy. Software AG does not intend

or assume any obligation to update these forward-looking statements.

This presentation constitutes neither an offer nor recommendation to subscribe or buy in any other way

securities of Software AG or any of the companies that are members of the Group at present or in the

future, nor does it form part of such an offer and it should not be understood as such. This presentation

does not constitute an offer of sale of securities in the United States of America. Securities may not be

offered or sold in the United States of America without registration or exemption from registration in

accordance with the U.S. Securities‘ Act of 1933 in its currently valid form.

© 2017 Software AG. All rights reserved.

SAFE-HARBOR-STATEMENT

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DIGITAL CHALLENGERS DRAW A WEDGE BETWEEN COMPANIES AND THEIR CUSTOMERS

© 2017 Software AG. All rights reserved.

DIGITAL DISRUPTION

Any industry ... Retail Hotels Banks Insurance

DIGITAL DISRUPTION

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THE DIGITAL DILEMMA FOR ESTABLISHED COMPANIES: THE NEW DIGITAL COMPETITORS ARE SOFTWARE COMPANIES

© 2017 Software AG. All rights reserved.

» New digital

business

models are

written in

software

» Software has

to become the

prime source

of innovation

in every

industry

» Digital

companies

already have a

micro service

oriented IT

architecture

» IT today:

Admin focus

» Business

today:

Hardware &

embedded

software focus

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DIGITAL BUSINESS PLATFORM OF DIGITAL DISRUPTORS

BUSINESS & IT

TRANSFORMATION

+ HYBRID

CLOUD

ON PREMISE

IT Transformation

Platform

Business Transformation

Platform

© 2017 Software AG. All rights reserved.

IT Transformation

Platform

IT Transformation

Platform

IoT Analytics Platform

Agile Business Process Platform

Hybrid Integration/API Platform

In-Memory Data Management Platform

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Cloud App Mobile

App Enterprise App

Server Client Endpoint

Internet-based Infrastructure

Industrial App

IoT

Industrial Infrastructure

Industrial IT

SOFTWARE AG‘S NEXT BIG THING BASED ON

Admin IT

© 2017 Software AG. All rights reserved.

IoT/I 4.0 use cases need both

Business today

Growth

Trend: Cloud becomes standard architecture

long lasting business logic applications

IoT business

Strong Growth

Trend: Differentiating digital solutions

IoT/I 4.0 driving growth in every industry

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Systems of Records

Classic IT

Business

Logic

Enterprise

Applications

New digital innovations

Data Logic &

Algorithm Internet of Things (IoT) Framework

Integration centric

micro services architecture Integration

Logic

Integration &

Enterprise Process Automation

MASTERING THE CHALLENGE OF DIGITAL TRANSFORMATION: FROM CLASSIC IT TO NEW DIGITAL INNOVATIONS

… …

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THE DIGITAL ENABLEMENT HAPPENS NOW

© 2017 Software AG. All rights reserved.

RETAIL PHARMA PRODUCTION INSURANCE MOBILITY

Digital:

Consumer centric

supply chains

Platform as a

retailer (Alibaba &

Amazon)

Digital:

Personalized

medicine

Health card as a

medical service

platform

Digital:

Individualized

production

Smart products

(I 4.0, MES, IoT)

Predictive solutions

Digital:

Platform as a

broker

Personalized

insurance contract

Digital:

Connected cars

Platform as a

broker (Uber)

Digital Category:

Process

Innovation

Digital Category:

Product

Innovation

Digital Category:

Organizational

Innovation

Digital Category:

Service

Innovation

Digital Category:

C: Connected

A: Assisted

S: Shared Service

E: Electric

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OPEN IOT FRAMEWORK FOR ESTABLISHED COMPANIES

IoT FRAMEWORK

IoT DEVELOPMENT SERVICES

IoT INTEGRATION SERVICES

Application

Integration API

Management

Device

Integration

Condition

Monitoring

System Performance Management

Location Awareness

Predictive

Maintenance

IoT CLOUD INFRASTRUCTURE

Process

Integration

Streaming

Analytics Machine

Learning

Edge

Analytics

Predictive

Analytics … Visual

Analytics

Admin IT

SAP, CRM,

PLM, CAD,

External Services

Ext. Cloud

Integration,

OEM Portal, …

Partners /

Customers

APPs , Portale,

Mobile Integration

Devices

INDIVIDUAL

IoT SOLUTIONS

BUSINESS

IoT PLATFORM

SERVICES

FLEXIBLE SYSTEM

INFRASTRUCTURE

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DIGITAL ROADMAP FOR ESTABLISHED COMPANIES

© 2017 Software AG. All rights reserved.

» Implement open IoT framework for new digital business solutions

» Extent IT architecture:

From app-silos to integration centric services oriented architectures

» CEO’s and Business Divisions have to think „Software First“, in every industry

» Make your products smart for data centric new digital business models

» Rebuild your IT know-how: Beyond admin IT and embedded product software

PREPARE YOURSELF FOR THE

DIGITAL ATTACK

Thank you for your attention

© 2017 Software AG. All rights reserved.

MANTRA FOR EVERY COMPANY:

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Q&A

© 2017 Software AG. All rights reserved.

13 | © 2017 Software AG. All rights reserved.

Investor Relations

Uhlandstrasse 12

64297 Darmstadt

Germany

phone: +49 (0) 6151 / 92 1900

fax: +49 (0) 6151 / 9234 1900

softwareag.com

e-mail: [email protected]

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