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Recently Sensis Online Directories has developed an approach to answer the question of “Is our search relevant?”, based on facts rather than by judgement. Companies who have a search component to their systems can be in discussions where statements like the following are made: “We have a problem Y with the results in this area, If we make this change X, the problem of search goes away”. How do you quantify that a simple change in one area solves an issue, in isolation, without causing flow on affects. This presentation talks about the approach Sensis Online Directories have undertaken to quantify the quality of its search and measure improvement and changes.
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Is your search relevant?http://www.flickr.com/photos/denial_land/349094199/
Yellow Labhttp://yellowlab.com.au/
Problems
We’ve all got problems
http://www.flickr.com/photos/estherase/24513484/
Knowledge Management
Change Management
Guessing
Where do I start?
http://www.flickr.com/photos/spodzone/2696082875/
We simply updated the data! What the!?
http://www.flickr.com/photos/doctabu/342220423/
Everyone’s an expert
http://www.flickr.com/photos/alancleaver/2453107414/
Solutions
AgreeMeasureReal DataPersistThink SearchSpecialists
Shared understanding of the problemhttp://www.flickr.com/photos/rachelpasch/3625451761/sizes
Stop guessinghttp://www.flickr.com/photos/johnwardell/80125882/
Navigational Search ExpectationsBusiness “name” searches
http://yellowlab.com.au/
Informational Search ExpectationsBusiness “type” searches
http://yellowlab.com.au/
SQuATSearchQualityAnalysisTool
http://yellowlab.com.au/
EvaluationCh 8. Evaluation in Information Retrieval
Use real datahttp://www.flickr.com/photos/brianellin/487924876/
Keep tryinghttp://www.flickr.com/photos/mangee/116288632/
Work with search concepts
Harness your talenthttp://www.flickr.com/photos/andreasnilsson1976/2805521631/http://www.flickr.com/photos/andreasnilsson1976/2805521631/
Problem Solutions
Intuitive approach to search (guessing)
Search ExpectationsTools
Use Real DataFormalise your approach
Change Management
Search ExpectationsTools
Use Real DataShared Understanding
Knowledge Management
Create a center of search excellence
Work with Search ConceptsKeep trying (work hard)
Mark [email protected]@markmansour
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