Transcript
Page 1: Is your search relevant? FASTforward Summit Series 3

Is your search relevant?http://www.flickr.com/photos/denial_land/349094199/

Page 2: Is your search relevant? FASTforward Summit Series 3

Yellow Labhttp://yellowlab.com.au/

Page 3: Is your search relevant? FASTforward Summit Series 3

Problems

Page 4: Is your search relevant? FASTforward Summit Series 3

We’ve all got problems

http://www.flickr.com/photos/estherase/24513484/

Page 5: Is your search relevant? FASTforward Summit Series 3

Knowledge Management

Change Management

Guessing

Page 6: Is your search relevant? FASTforward Summit Series 3

Where do I start?

http://www.flickr.com/photos/spodzone/2696082875/

Page 7: Is your search relevant? FASTforward Summit Series 3

We simply updated the data! What the!?

http://www.flickr.com/photos/doctabu/342220423/

Page 8: Is your search relevant? FASTforward Summit Series 3

Everyone’s an expert

http://www.flickr.com/photos/alancleaver/2453107414/

Page 9: Is your search relevant? FASTforward Summit Series 3

Solutions

Page 10: Is your search relevant? FASTforward Summit Series 3

AgreeMeasureReal DataPersistThink SearchSpecialists

Page 11: Is your search relevant? FASTforward Summit Series 3

Shared understanding of the problemhttp://www.flickr.com/photos/rachelpasch/3625451761/sizes

Page 12: Is your search relevant? FASTforward Summit Series 3

Stop guessinghttp://www.flickr.com/photos/johnwardell/80125882/

Page 13: Is your search relevant? FASTforward Summit Series 3

Navigational Search ExpectationsBusiness “name” searches

http://yellowlab.com.au/

Page 14: Is your search relevant? FASTforward Summit Series 3

Informational Search ExpectationsBusiness “type” searches

http://yellowlab.com.au/

Page 15: Is your search relevant? FASTforward Summit Series 3

SQuATSearchQualityAnalysisTool

http://yellowlab.com.au/

Page 16: Is your search relevant? FASTforward Summit Series 3

EvaluationCh 8. Evaluation in Information Retrieval

Page 17: Is your search relevant? FASTforward Summit Series 3

Use real datahttp://www.flickr.com/photos/brianellin/487924876/

Page 18: Is your search relevant? FASTforward Summit Series 3

Keep tryinghttp://www.flickr.com/photos/mangee/116288632/

Page 19: Is your search relevant? FASTforward Summit Series 3

Work with search concepts

Page 20: Is your search relevant? FASTforward Summit Series 3

Harness your talenthttp://www.flickr.com/photos/andreasnilsson1976/2805521631/http://www.flickr.com/photos/andreasnilsson1976/2805521631/

Page 21: Is your search relevant? FASTforward Summit Series 3

Problem Solutions

Intuitive approach to search (guessing)

Search ExpectationsTools

Use Real DataFormalise your approach

Change Management

Search ExpectationsTools

Use Real DataShared Understanding

Knowledge Management

Create a center of search excellence

Work with Search ConceptsKeep trying (work hard)

Page 22: Is your search relevant? FASTforward Summit Series 3

Mark [email protected]@markmansour


Recommended