Internal Social Network & The Future Workspace

1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Internal Social Network & The Future Workspace

Peter H. Reiser Social Business Evangelist WebCenter @peterreiser

Spotlight Tag am 7.12.2012


Oracle Safe Harbor Statement

The following is intended to outline our general product direc6on. It is intended for informa6on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func6onality, and should not be relied upon in making purchasing decisions. The development, release, and 6ming of any features or func6onality described for Oracle’s products remains at the sole discre6on of Oracle.

3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Trends in Global Employee Engagement, Aon HewiG, 2011

Organiza(ons with high levels of employee engagement outperform the total stock market index and post total shareholder returns that exceed the average by

22%

4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Trends in Global Employee Engagement, Aon HewiG, 2011

Companies with low levels of employee engagement have total shareholder returns that are lower than the average by

28%

ok let’s do a reality check


1st Generation Social Enterprise: Social Revolution

BID Mngt. Product Crea6on Market Sell Deliver Support

Business Applications

Tagging Collaboration


1st Generation Social Enterprise: Social Graph

CRM HCM

ERP Portal BPM


1st Generation Social Enterprise: Users Dilemma

Tagging

Collaboration

BPM

Portal

CRM

ERP

HCM

Which social tool should I use? How does it relate to my job?

What’s In It For Me?

(WIIFM)


Of knowledge workers interviewed claim they were overwhelmed by information to the point of incapacitation. !

94%

-‐ Jonathan Spira, 2011. Informa5on Overload: None Are Immune. Informa5on Management, 21(5), 32.


so – how can we fix this?


1.  Build (on) your Enterprise Collabora6on Strategy 2.  Connect the Enterprise Social Graph 3.  Leverage the Power of Social Insight 4.  Engage your Employees through Social Adop6on


Build (on) your Enterprise Collaboration Strategy



Fix 1: Enterprise Collaboration Strategy From Social Silos to Enterprise Social Collaboration


Enterprise Collabora6on

Social Collaboration embedded in Core Applications


Centralized Content Hub


Business Application Integration


Connect the Enterprise Social Graph


Fix 2: Connect the Enterprise Social Graph

CRM HCM

ERP Portal BPM


Socialize with Oracle Social Network

3rd Party App

CRM

HCM ERP

Custom App

Self Forming Teams

Defined Teams

App Informa(on

Content

Experts

Escala(on

Team Project

New Hire

New Contract

Disrup(on

Oracle Social

Network


Oracle Social Network with Customer Experience

•  Find the person with the best skills to assist with the issue

•  Real-time collaboration in context of the issue

•  Track an Agent’s collaboration contributions

•  Identify and contribute relevant knowledge back to the system

Optimal Customer Response


Oracle Social Network with Financials

•  Enable Finance departments to collaborate instantly during quarter close with real-time information access

•  Enable finance professionals in the back office to easily interact with the rest of the company

•  Provide privacy when discussing sensitive financial results within Conversations

Highly Collaborative Financial Management


Oracle Social Network Social Marketing •  Discuss, plan and develop social (and

traditional) marketing campaigns •  Preview external campaigns for

review or engagement on the corporate social network

•  Share, review and prepare responses to specific posts across lines of business

•  Run internal employee focused campaigns over the corporate social network

Employee Brand Engagement


Oracle Social Network Deployment Integration with Fusion CRM – Internal Deployment


Leverage the Power of Social Insight


Usage

Fix 3: Social Insight

ROI Insight

Recommend

Oracle Social

Network


Social Data

Business + Social Insight



Business Data

Context

26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

Recommend & Insight

• Who to follow • Who is the expert • Active Content • Which document

• Who is the proven expert • Which is the best document • Which groups get results • What is the Best process


Social CRM Example


• CLOSE DEALS FASTERS • CLOSE MORE DEALS • TIME TO RESOLUTION • ONBOARD PEOPLE QUICKER

Return on Investment


Social Inside ROI can be measured Example: Social Re-Use versus Win/Loss Rate and Project Margin


Enterprise Social Collabora6on -‐ secure – scalable – compliant

14% higher Win Rate 20% higher Margin metrics metrics metrics


ROI on Social Collaboration (Sun Microsystems)

ROI Calcula(on Revenue : 11,000 Millions

80% of projects in AIM KMS: 8,800 Millions

14 % average Re-‐Use: 1,320 Millions

Average win rate improvement : 10 %


Engage your Employees through Social Adoption


Social Adoption How to build vibrant communities

Move from Web centric to People

centric

• The new Intranet is the myProfile of each user

Embrace mobile and ByoD “Bring your own Device”

• Any 6me, Anywhere on Anything

Embed Social Adop6on into your Company Culture

• move from knowledge is power to sharing is power

• Answer the WIIFM ques6on “What’s In It For Me”


Start with Socializing Your Intranet From Web centric to People centric


Mobilize Your Content Any time, Anywhere – on Anything

Medtronic iPad Solu6on Oracle Social Network

Fusion CRM


Add Social Capital to Company Culture The Power of Recommendations & Gamification to build vibrant communities


Social Adoption

Sales Team Tech Team

Next Fiscal year -‐ you can choose between:

5% more salary or

work on a cool project


Community Methodology

MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device?


Community Equity


How it works


Tag Equity

Info 1 IQ=10

Info 2 IQ=20

Java TQ=30

Ruby TQ=20


Tag Equity

Info 1 IQ=10

Info 2 IQ=20

Info 3 IQ=30

Java TQ=60

Ruby TQ=60

Info 4 IQ=40


Tag Equity

Info 1 IQ=10

Info 2 IQ=20

Info 3 IQ=30

Java TQ=60

Ruby TQ=60

TQ(Java)=30 TQ(Ruby)=20

Info 4 IQ=40

TQ(Java)=30 TQ(Ruby)=40


User Benefit (WiiFM)

!  Social Ranking

!  Recognition (Incentive)

!  Expertise and Skills discovery


Benefit Example: Enterprise Search

Expertise Discovery

Personalized Recommendations


Social Adoption Example: Technology Leadership

Engineer

Principal

Fellow

Senior Engineer HR Levels HR Promo6on Process

Peer Review

Candidate Pipeline Criteria's !  Internal Outreach !  External Outreach !  Intellectual Proper6es !  .... !  .... !  Over average Community Equity


Oracle Social Enterprise Solutions Ready to Bridge the GAP

Interact Collaborate Work

Social Employee Social Customer

Sales Marke6ng Service


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