Upload
glvsav37
View
249
Download
0
Tags:
Embed Size (px)
DESCRIPTION
This was a presentation given at the end of an internal company training seminar on web design. It discusses where the digital lifestyle is headed and how it relates to our company.
Citation preview
Our Interactive Future. What’s Ahead?
MOBILE
We were born to move around.
Monday, June 27, 2011
50%of americans will own a smartphone by the end of 2011
CODESCAN
QR Code• 2 D bar code• Use your mobile device• Takes you directly to digital content• Easy to generate
BUT!Google: Ended support in
Google Places.
The QR fad may be short lived.
BUT!Apple: Does not see the
value in them. Not interested.
The QR fad may be short lived.
And if these 2
don’t like you...
but don’t worry.it only makes room for
TAP-TO...
NFCNear Field ComunicationA short-range wireless standard
that allows devices to communicate
securely and perform transactions.
NFCNear Field ComunicationA short-range wireless standard
that allows devices to communicate
securely and perform transactions.
• Gaining popularity in Asia and Europe
• Allow riders to use their phones as tickets or passes
• Mobile-enabled parking systems and vending machines
• Tap to pay merchants
• Allow people to “bump” each other’s phones to exchange money
THE DIGITAL WALLET
Starbucks is the largest mobile
payment network with over 3 million
people using their mobile card app
PayPal has seen growth in mobile
payments year after year. With over
$24MM in 2008, to $2B today
and expecting over $7.5B by 2013.
Target has updated all of
their scanners to accept mobile
payments.
LOCAL
• Focused on what’s around you
• Uses the GPS and/or mapping
capabilities of today’s phones
• Most of it is focused on retail or
getting you to buy something—but
thats not bad.
CHECK-INS
People who use this concept are driven by being
part of a group, alert their friends about where
they are or doing, and allowing marketers to see
their daily habits—usually in return for something.
SOCIAL
TO US?so what doesall of this mean
NOT
MUCH.
as a whole...
NOT
MUCH.
as a whole...
We will not a consumer company anytime soon.
NOT
MUCH.
as a whole...
IR segment tends to be late adopters, but growing
“HELLO?”
“HELLO?”All of this makes up the digital landscape in which we live in, our client’s live in, and is not going away.
+1 million Twitter followers
+1.3 million Facebook likers
Has been involved in SM since ‘06
1.0WEB
All about corporate created content. You saw and then moved on.
1.02.0WEB WEB
About corporate created content mixed with some user generated content. You saw, you commented, and then moved on.
1.02.03.0WEB WEB WEB
More about user created content with corporate listening. You comment, and then the companies moved on it.
Adding new ways for people to access content.
A Joining of our advertising and interactive efforts
YOUUUUUUUTHANK