Instructional DesignInstructional Design

Unit 2Unit 2

AgendaAgenda

Discussion – instructional design positionsDiscussion – instructional design positions Lab gaming assignmentLab gaming assignment Review of Unit 1Review of Unit 1 Communication ModelCommunication Model AddieAddie Core processCore process Team WorkTeam Work Interviewing TechniquesInterviewing Techniques

Unit 2 CommunicationUnit 2 Communication

Importance of communication with clientsImportance of communication with clients

• Understand the clientUnderstand the client• Understand team membersUnderstand team members• Make sure that everyone is on same pageMake sure that everyone is on same page

Unit 2 CommunicationUnit 2 Communication

What do you think is important about What do you think is important about communication?communication?

What types of communication do you What types of communication do you think you will need with your clients?think you will need with your clients?

sender encode channel decode receiver (message) (message)

GENERAL COMMUNICATION MODEL

•Communication Skills•Attitudes•Knowledge•Social System•Culture

•Communication Skills•Attitudes•Knowledge•Social System•Culture

Sensory•Visual•Sound•Smell•Taste•Feel

GENERAL COMMUNICATION MODEL

sender encode channel decode receiver (message) (message)

GENERAL COMMUNICATION MODEL

•Communication Skills•Attitudes•Knowledge•Social System•Culture

Sensory•Visual•Sound•Smell•Taste•Feel

Media•Print•Picture•Audio•CAI•Video

sender encode channel decode receiver (message) (message)

GENERAL COMMUNICATION MODEL

•Communication Skills•Attitudes•Knowledge•Social System•Culture

Sensory•Visual•Sound•Smell•Taste•Feel

•Communication Skills•Attitudes•Knowledge•Social System•Culture

Media•Realia•Print•Picture•Audio•CAI•Video

sender encode channel decode receiver (message) (message)

GENERAL COMMUNICATION MODEL

NOISE

sender encode channel decode receiver (message) (message)

GENERAL COMMUNICATION MODEL

NOISE

LANGUAGE •Vocabulary•Cognitive Abilities•Attitude•Experience

sender encode channel decode receiver (message) (message)

GENERAL COMMUNICATION MODEL

PRODUCTION VALUES•Out of Focus•Poor Audio

NOISE

sender encode channel decode receiver (message) (message)

LANGUAGE•Vocabulary•Cognitive Abilities•Attitude•Experience

GENERAL COMMUNICATION MODEL

PRODUCTION VALUES•Out of focus•Poor audio

NOISE

LANGUAGE•Vocabulary level•Cognitive abilities•Attitude•Experience

sender encode channel decode receiver (message) (message)

PHYSICAL•Color blindness•Hearing Impaired

AddieAddie

AnalyzeAnalyze

Implement Evaluate Design

Develop

revision revision

revisionrevision

ADDIE MODEL

Addie is like building a houseAddie is like building a house

What are the steps in building a What are the steps in building a house?house?

1.1. 2.2. 3.3. 4.4. 5.5.

Addie and house buildingAddie and house building

Determine location/ type/financingDetermine location/ type/financing

Have an architect design the blueprintsHave an architect design the blueprints

Hire the contractor to buildHire the contractor to build

Move into the houseMove into the house

All through the process you evaluateAll through the process you evaluate

AnalyzeDefine the Project

Launch…and

beyond

Develop & Design

Build & Integrate

revision revision

revisionrevision

Core Process Model

Addie Core ProcessAddie Core ProcessAnalyze

Audience, Company, Needs

Collect data, surveys/brochures, reports

Define the Project

Study the competition

Determine your goals

Prepare a project plan

Prepare a communication brief

ReviewReview

What are the elements of the What are the elements of the communication process?communication process?

How can an instructional designer collect How can an instructional designer collect information about a client?information about a client?

What information is necessary about the What information is necessary about the client’s audience?client’s audience?

How would you define miscommunication?How would you define miscommunication?

Team WorkTeam Work

Interview owner of online gaming Interview owner of online gaming website who wants to increase hits website who wants to increase hits on site.on site.• Assign roles: Assign roles:

interviewer/interviewee/historianinterviewer/interviewee/historian• Create your questions (use the Core Create your questions (use the Core

Process as your guide)Process as your guide)• Record all answers (even non-verbal)Record all answers (even non-verbal)• Present your findingsPresent your findings

Writing Assignment 2Writing Assignment 2Communication Plan for a WebsiteCommunication Plan for a Website

http://taylorguitars.com/http://taylorguitars.com/ Needs a website redesignNeeds a website redesign Create a concept planCreate a concept plan

• Who is the company?Who is the company?• What are their goals?What are their goals?• Who is the client?Who is the client?• What does the client want from the What does the client want from the

website?website?

Writing Assignment 2Writing Assignment 2Evaluation CriteriaEvaluation Criteria

Client requirements analyzed/ documentedClient requirements analyzed/ documented

Audience Profile documentedAudience Profile documented

Core Process listed with concept planCore Process listed with concept plan

Goals of website listedGoals of website listed

Vision of company statedVision of company stated

Communication brief included that explains plan of actionCommunication brief included that explains plan of action