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1 Analyze - Automate - Activate “Thanks to InfiniGraph, Complex Media’s Network Flagship site Complex.com received 30% more traffic” Aleksey Baksheyev Director of Technology | Complex Media, Inc.

InfiniGraph Introduction

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InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.

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Page 1: InfiniGraph Introduction

1

Analyze - Automate - Activate

“Thanks to InfiniGraph, Complex Media’s Network Flagship site Complex.com received 30% more traffic”

Aleksey BaksheyevDirector of Technology | Complex Media, Inc.

http://r20.rs6.net/tn.jsp?llr=59ii9feab&et=1104072522580&s=4344&e=0014Z7STDOCIYiDt9y4onvR8Ap8ie3gWIu30PpPZSkdQQV-W-k_ZV1IzCPwZjwZfGJPfh0CBE7z1xw3RhyO6vJZkh1KNwMGl-MfWPWW8utWP9J4M7RwrEv4OGF9PcPr7vC4
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BENEFITS

• Increase brand to consumer engagement through relevant conversation / content

• Magnify engagement with consumers who are most active – the advocates

• Drive conversion events via relevance (click through and shares)

• No change in staff or other platforms being used currently

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COLLABORATIVE ACTIVITY STREAMS ARE NOW

Every 20 years, a new widespread form of enterprise collaboration has been adopted

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THE PROBLEM

Be relevant to target consumers

“…we are heading into the "age of relevance" which moves beyond search…” Peter Bordes

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WHAT WE DO

• Provide large-scale, actionable social intelligence by enabling: cross-linked social presences

(e.g.,Twitter/Facebook) consumer affinity matching intelligent content curation/automation influencer identification target social activation

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HOW IT WORKS

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SOCIAL DATABASES SOCIAL CRM

• Creating a Social Database enables the ability to mine targeted information

• Find and connect the Collective Consciousness (Crowdsourcing) flow to identify people interested in specific topics

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BUILD INFLUENCERS

Provides a specific method to produce significant increases in Key Influencers across Facebook and Twitter

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SOCIAL INTELLIGENCE SEARCH

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SOCIAL RANK

• Following Brand • Access Top Blogs• Segment Affinities• Demographics• Ranked on Activity• Common Links• Content Interaction• Friends of Friends Actions• Reach Relevance

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Social Rank Defined:

1. Number of in common connections with similar brands and affinity groups

2. Level of activity with those brands

3. Friends that are also connect to similar brands

4. Activity level of Friends

5. Reach Relevance

SOCIAL RANK

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CONSUMER AFFINITIES LINKED TO LEXUS

Active fan of Kraft are also active fans of these top brands

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CONSUMER AFFINITIES LINKED TO LEXUS

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FACEBOOK SOCIAL AD BUY WITH AFFINITIES

Facebook ad buy interface “Precise Interest”

Facebook and Twitter brand affinities are the best Interest based on connection and activity

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CAPTURE RELEVANT CONTENT

InfiniGraph provides the vehicle to carry relevant content to Influencers and new friends of those Influencers

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CONTENT CONSUMPTION GRAPH

Challenge is knowing what to put in your feed

“The Content Stream by InfiniGraph”

What is the health of your feed?

Before After

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TRENDING CONTENT

Crowd Sourced Content

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3 METHODS OF POSTING (FEEDING)

Automated Curate Approved

Content source is trusted and is put in feeds automatically with hashtags / links and tracked on shares retweets

(supports split screen ad)

Trending crowd sourced content is used to guide in the content creation process, create mashups or edit and approve for feed publishing

(supports split screen ad)

Both trusted content and curate is set up to edit and approve prior feed push (moderate feed control)

(supports split screen ad)

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CONTENT INTELLIGENCE FEEDING IN ADS

Managed and approved or automated filtered real-time content to ads

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TRACKING THE RIPPLE EFFECT

Track where ad is shared Pickup Interaction

Report on the ripple effect of the campaign in the social sphere

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SOCIAL RESONANCE

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SOCIAL ACTIVATION

Those not following Lexus but very connect to top affinities and active with trending content have high propensity to follow Lexus

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SOCIAL ADMIN DASHBOARD

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ACTION BASED ON RELEVANCE

1. Top content sources

2. Relevant consumer activity

3. Ranked consumers

Yields Actionable:• Content - Keywords• Connections - Insights

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TELEGRAPH AD WRAPPED CONTENT

Integrate a unique approach to re-message relevant content via a frame wrapped standardized banner ad format

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TELEGRAPH AD WRAPPED CONTENT

Brand Banner Ad Social Activation

Relevant Content Stream

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RECAP

• Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring/listening

• Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster

• Content automation works because of crowd sources relevance

• Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM

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BENEFITS

Improving identification of key influencers and activate your audience

Increase brand to consumer engagement through relevant conversation

Magnify engagement with consumers who are most active – your advocates

Increase conversion events

Page 29: InfiniGraph Introduction

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THANK YOU!

Stephen KrugerVP Sales & Business [email protected]

Chase McMichaelCEO/Founder

[email protected]

mailto:[email protected]
mailto:[email protected]

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