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In Game Advertising for Mobile VRA case study using VadR.
About Booster Pack
Founded in 2013 after the closure of Lucas Arts Singapore
Mobile Centric Development
Shifting focus toward VR RnD
www.boosterpack.net
About Me
14+ Years of Game Development Experience Mechanics Dynamics Aesthetics
Passion for finding new ways of craft games using Machine Learning / AI Block Chain Chat Bots VR
VR Journey Paid way too much to play Dactyl Nightmare Kickstarter Backer for Oculus and CastAR Mobile VR/AR
VR Accessibility (IMHO)
Green is the most accessible for non enthusiasts, where as red is even out of reach of most enthusiasts.
Current Focus
Mobile Advertising Spending Gap: High lit in “Internet Trends 2016” – Mary Meekerhttp://www.kpcb.com/internet-trends
Why advertising? Whilst the adoption of smart phones is dropping off, the actual advertising spend has the potential to grow.
Challenges with Advertising in VR and AR.
Some of the Problems: Basic advertising solutions take you out of the experience The interfaces are not designed for Gaze There is not much willingness on the part of the majority of advertisers to create VR
only advertising campaigns.
Some of the Solutions A service built in such a way that it keeps you within the VR space. An interface that can be used with Gaze. A service that aggregates existing platforms and advertising campaigns but does not
require the advertiser to create a VR campaign to integrate with it.
About VadR
How I found them: Ignite VR did a story on them. Thanks Roy!
Location: Delhi, India
Services they provide: Still Advertising Video Advertising Interstitial Advertising Rewarded Videos (in Progress) Play Store Integration and browsing Dashboard for checking engagement and important statistics like ePCM. Easy integration
More to come
VadR Set Up Part 1: Placing the Adverts
Update GVR and install the Unity package from VadR.
Drag and Drop desired advert prefab and VadrAdManager into scene
Vadr Set Up Part 2: Dashboard
Add the project to the VadR Dashboard
VadR Set Up Part 3: Add an advert unit
VadR Set Up Part 3: Grab the advertising unit
Grab your Advertising ID
VadR Unity Set Up Part 4: Update Prefabs
Update Prefab with the generated Advertising ID for your account
Add a few lines to your android manifest
Build and Launch your game
Dashboard
The Experiments
Integration time is about 1-2 hours for each title. Each experiment took around one week to complete and launch to the store initially.
The Test Platforms
Aptoide, is a rival android marketplace with better organic app discovery. It is basically like “Youtube” in many respects, you build your own “store” and you can promote your own games there, and other people can add your game to their store and share it. If you are on stores with lots of followers, each time you do an update to your game, there will be a reasonable “spike” in downloads as the updates will appear on the feed for followers of those stores. So though you may get only small amount of downloads from your store with only a few followers, the app will get larger amounts of downloads from stores with more followers.
You Are In A Maze: Billboards (In Game Native)
Advertising is placed around the maze and impressions are made when they are gazed at.
When a player looks at an advert for long enough it will take them to dark room where they can get more information or download an application.
You Are In A Maze: 20+ locations, Top 5 eCPM
The Adverts work best at:
• Dead ends, where the player has only a single choice of direction.
• At an “Elbow” where the player has only two choices of direction.
• Essentially, when the player has less choice / less to do they will choose to engage with an advertisement.
Everyday comparison
• Billboards we see at traffic lights• Advertising on the train or bus• Advertising at train and bus stops• Essentially anywhere we are held
captive in transit
Sky Marshall VR: Native (Kind of)
Sky Marshall VR: Game Flow eCPM
START TUTORIAL
WINNERSCHOICE TBC
FAIL
1
23
PLAY
Adverts were engaged with most in the following instances:• When a player wins the game• When the player has not yet
participated in the action set forth by the game
• Engagement was significantly reduced after failure.
Adverts are placed at choice panels that pop up during the games natural flow.
Everyday comparison
• Internet Side Bar advertising• Magazine Full Page adverts between articles• Advertising mixed in with other content• Advertising after making a successful
purchase through a store• Essentially anywhere we are given a little
breathing space
VadR Advertising: Hurdles
Small Audience Should include Full Screen (Gyro) mode if possible, more people are comfortable with this pseudo-type of VR
experience where they don’t need to strap something to their heads. With current data to earn about $100:
1000 active players in Sky Marshall who are being served adverts 5000 active players a day in You Are In A Maze who are being served adverts
An Increase in quality of experiences will also further drive adoption, see the following developers to get an idea of how to reach the 1 million user mark:
“Frag” http://frag-mobile.com/ “Fibrum” http://fibrum.com/ “Lost in the Kismet” (Fast Co Game), “Sisters” (Other World)
Fill Rate needs to improve This will continue to improve, keep in mind I’m piloting this service. (Please sign up or give it a shot if you have an
experiment out there already)
Campaign diversity I see the same repeated adverts quite frequently. However, we seem to earn more money from click throughs then
simply gazing upon a branded advert. This could change in the future though.
VadR: company information and contacts
Email: [email protected]
Website: www.vadrnet.com
Twitter : https://twitter.com/vadrindia
Facebook : https://www.facebook.com/vadrnetwork
