Embed Size (px)
Citation preview
NYC IMS
Social Networks Are Ea1ng The World
The 4 P’s for Marke1ng Success The 4 Ps for Marke1ng Success
Barry Libert, CEO OpenMaFers
NYC, February 2012
NYC IMS
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
NYC IMS Social Networks Are Ea1ng the World
1.3B 1.1B
310M 330M
850M
1.0B
NYC IMS
$487B $413B $40B
So Are Mobile Networks..
NYC IMS Together They Are Ea1ng…
NYC IMS The Power has ShiXed to Consumers
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
NYC IMS
“Nike is going where its customer is” Nike Digital Sports allows the company to get close to (5M) consumers’ data -‐ to follow them, build online communi.es for them, create 1ghter rela1onships…that drive revenues Fewer television campaigns, many more interac.ve elements Fortune Magazine, 2/12
Nike Gets It!
NYC IMS Just Do It: SOCIAL
NYC IMS Just Do It: MOBILE
NYC IMS Just Do It: VIDEO
NYC IMS
Spending on TV and print in US has dropped by 40% in 3 years
Just Do It: THE RESULTS
Revenues Doubled and Net Income Increased 400%
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
NYC IMS Job 1: Think Like a Shareholder
NYC IMS
Grow
th
Profits
Job 2: Invest in What MaFers
NYC IMS Job 3: Rebalance Your Marke1ng $
EXPAND
CREATE
REDUCE
ENHANCE
NYC IMS HOW: Reduce
Broadcast Mediums Reac1ve Plans Tac1cs
Historic
NYC IMS HOW: Enhance
Social Monitoring (targeted) marke1ng
Big Data
INSIDE-‐OUT
NYC IMS HOW: Expand
community development inbound marke1ng content automa1on
OUTSIDE-‐IN
NYC IMS HOW: Create
Crowd Source Compe11ons
Video networks
FUTURE
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
NYC IMS Start Today
NYC IMS LEARN MORE
Contact Barry
Web: www.barrylibert.com TwiFer: @barrylibert Blog: hFp://barrylibert.com/blog
