Ian Dawkins SITA IT Summit 17 June 2015

Contextual engagements at 30’000 feet

Connectivity starts with passengers 1

BEFORE BOARDING IN FLIGHT INFLIGHT GETTING OFF THE AIRCRAFT

Wi-Fi Internet is an essential amenity Usage and expectations towards connectivity have evolved exponentially with the new technologies and devices

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Personal devices for all passengers

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97% of passengers carry a PED onboard and they want it connected

Digital omnivores are always connected

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The connectivity passengers expect onboard

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Internet OnAir OnAir Play Mobile OnAir

•  Check social media, email and surf the web •  Talk, text and tweet with inflight mobile services •  Watch movies, listen to music and receive news updates

FREE

Boost service adoption and usage with matching trends in Wi-Fi hotspot on the ground

User centric design enables tailored and responsive experience for each passengers

regarding his global usage of Internet

Passenger connectivity as key point of contact within passenger journey

before, during and after the flight

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Free of charge inflight Wi-Fi

Personalised user experience

Integrated tool for digital airlines programs

Match expectations and turn passenger benefits into Airlines USP

Internet OnAir – Concept in motion

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A good onboard experience is critical

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Connectivity links passengers and crew 2

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Connectivity enhanced customer service

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CrewTab Crew Services

•  Personalize the passenger and crew interaction with real-time information

•  Help create seamless passenger journeys by automating flight and ground services using real-time data, for example en-route baggage information

•  Real-time credit card authorization

•  Reduction in paperwork and automation of reporting

Crew Retail Device Management

Cabin Crew solutions

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•  2,000 SITA OnAir iPad minis™ deployed across the entire fleet

•  Live customer data means enhanced customer service

•  Inventory management and live operational data improves efficiency

•  Digitizing paperwork, reducing weight and streamlining back-office admin increases accuracy and reduces costs

CrewTablets - Aeroflot

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•  More technology makes for a happier passenger

•  Next generation customer service management tool

•  CrewTab interacting with passenger in-seat IFE or W-IFE in a two-way communication channel

•  Passenger briefings •  Video announcements

•  Passengers requests

CrewTablets: interaction between crew and passenger

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EFB EFB Weather Services

•  Improves flight safety and efficiency

•  Increases passenger comfort

•  Provides a better passenger journey

Streamlined cockpit operations

Enhancing flight operations

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AIRCOM FlightMessenger

AIRCOM FlightPlanner

AIRCOM FlightTracker

AIRCOM InformationServices

A real flight tracking product deployed

•  Safety is paramount for airlines and their passengers

•  Air traffic control data is re-purposed to track aircraft

so airlines can: −  Follow aircraft positions −  Identify unexpected deviations −  Guaranteed tracking at 15 minute intervals, or

shorter •  Free flight tracking reporting during emergency for

SITA member customers

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Live streaming of ‘Black Box’ data

•  On-going trial with a major European airline

•  Immediate access to flight data improves flight safety and efficiency

•  virtual Quick Access Recorder (vQAR) data transmitted during the flight −  over 2,000 flight parameters can

be sent direct in real time to flight operations

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Flight Deck Crew

Ground Handling Flight Ops Maintenance

In-flight connectivity Cabin crew

Aircraft health and maintenance solutions

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Aircraft Health Management

Digital Maintenance

Aircraft Data / vQAR

•  Analysis of real-time aircraft data, avoiding unplanned maintenance during turnaround and improving reporting.

•  Reduce maintenance time by automating aircraft data distribution to support software part updates.

•  Ultimately provides a better passenger journey

Nose-to-tail connectivity makes for a better passenger journey

3

Narrowing the gaps in the experience

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The user

•  Understanding the needs the make it useful

•  Make it attractive and desirable

•  Design functions to make it useable

Our role

•  Make it findable

•  Make it Credible

•  Make it Valuable

The connected aircraft provides nose-to-tail solutions

Aircraft Communications & Information Services

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Flight Operations  

Cockpit Crew Cabin Crew

Passenger

Aircraft  

Air Traffic Control

LINK ONAIR Satellite inflight connectivity

AIRCRAFT OPERATIONAL COMMUNICATIONS VHF, VDL2, Satellite aero connectivity

GATELINK Wi-Fi at airport gate

SITA ONAIR GROUND INFRASTRUCTURE OnAir network, AIRCOM ServerPlatform, AIRCOM ATN

Air framers ATC Airlines OEMs MRO

Data Distribution Services

Content providers

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The connected aircraft provides nose-to-tail solutions

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Are you ready for the connected traveller?

Visit us at the demo area in the exhibition area

Simply connect to www.sitaonair.aero

Ian Dawkins CEO

SITA OnAir 71, av. Louis Casaï, PO Box 42 1216 Cointrin, Geneva, Switzerland

DISCLAIMER

Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Ian Dawkins, SITA OnAir at the 2015 SITA Air Transport IT Summit, Brussels.

2015 Air Transport IT Summit