HOW TO USEText Messaging TO ENHANCE

MARKETING CAMPAIGNS

YOUR

What is SMS Marketing?SMS Definition

Text message to communicate with customers and prospects

It’s shares similar characteristics to email marketing, therefore it’s a complement to your email marketing campaigns

You can use text messaging for short, time sensitive communications and use emails to send more information

Opens up two-way communication - open conversation

Why Incorporate SMS to Your Marketing Campaign?

6.8 billion out of the 7.01 billion people on Earth own a mobile phone

Average SMS response time is 90 seconds compared to 90 minute for email

98% SMS is opened compare to 20% eMail, 12% Facebook posts and 29% tweets

75% want to receive SMS from employer or a brand

80% of consumers haven’t received SMS from their employer or brand

57% of respondents indicated that SMS messages would persuade them to take action over other forms of communication

Worldwide, approximately 8.6 trillion text messages are sent per year

Source: Digital Marketing Magazine, Mar 2014; Portio research

What You Need to Know Text messages are limited to 160 characters

SMS is permission based - you must have permission (an opt-in) before you can text someone

Must communicate T’s&C’s and Privacy clearly and accurately on CTA (call to action)

SMS uses 5 to 6 digit shortcode and all campaigns must be pre-approved by wireless operators

Standard Messaging Service: Standard messaging charges apply (Enduser must have text messaging plan)

Free To End user Service: No standard text message charges apply (Enduser does not need a text messaging plan)

Source: USA Bureau of Labor Statistics, Sept 2012

Who Uses SMS for MarketingMany Fortune 500 companies spend 75% of their mobile marketing on SMS

Retail: coupons, promotions, royalty program, exclusive offers, raffle

Restaurants: coupons, royalty program, daily specials, surveys

Real Estate: appointments, listing information

Fitness/Health Centers: contest, diet tips, cross marketing, appointments, workout reminders

Bars/Nightclub: royalty program, contest, invitations, specials

Fun SMS FactsSurvey respondents indicated that top reasons they would want to send a text message to a company were to request information or to enter a competition

Source: Millward Brown Digital, July 2013

2 TXT or not to text

0%

15%

30%

45%

60%

Request Info Enter Competition To Complain To Compliment Why Bother Other

11%16%

24%32%

54%58%

Advantage of Adding SMS Campaign to Your Marketing Arsenal

Increase brand awareness level instantly

Cross-channel mobile experience for your customers

90% of SMS is read within 3 minutes

Cost effective

Generate an outcome in short span of time

Easily incorporate into existing marketing campaigns

Measure and track success in real-time

Successful SMS Marketing Campaign Best Practices

Only send relevant message

Do not send more than promised frequency

Always respond to “HELP” reply

Timing: no rush hour/no early morning / coordinate according to time zone and work schedule

Align the content to your employees

Include mobile optimized link

Clean up your subscription list frequently

SMS Marketing Campaign Setup Criteria

Subscriber Opt In Options

• Via Subscriber Registration Site or

• Via Keyword Opt In or

• Internal Software using SMS API

Enduser can start and end any time

Flexible SMS time intervals/frequency

Easy content upload and auto send

Custom frequency (Daily/Weekly/Monthly)

Easy reporting/measurement

Text 10% to 62346 to receive 10% discount on your next 2sms

purchase. !

Msg & Data rates may apply. Msg frequency 2 per week. T’s&C’s http://2sms.com/62346

eMail

Type of Call to Action

Posters

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QR CodeRegistration Site

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SMS Marketing Campaign Setup Criteria

About 2smsAccomplished Industry Experts

We’ve built 200+ SMS campaigns since 2004

We can help you

★ Design personalized engagement

★ Execute the perfect campaign fast

★ Build a large subscriber list in the shortest amount of time

★ Stay in 100% compliance with industry regulators

Please contact 2sms at 1-877-276-7266 for any

questions.

2sms Sales & Support Team support-us@2sms.com