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SEO 'how to guide' from top digital marketing agency STEAK, for perfectly optimising your landing page. Shows you in 10 simple steps how to drive more traffic to your eCommerce website, including SEO linkbuilding.
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10 Steps to Perfectly Optimising your Page
What does a perfectly optimised page look like in 2012?
Here are the 10 elements…
Search Engine Optimisation
Tip #1
Title tags are still important, but it’s not a good idea to over-optimise them
Tip #2
Descriptions still don’t appear to add much ranking value, but can help encourage clicks.
Header tags still need to be relevant
Tip #3
URL still ideally mentions the keywords
Tip #4
Tip #5
Content is now about semantically relevant supporting keywords, not multiple mentions. The example chosen is a recipe, because the specific ingredients that are 100 percent relevant to the eventual outcome. One way of checking what keywords Google might consider as relevant is to do a ‘~keyword’ (or tilde) search.
Video and other ‘rich’ content can be useful on a page to increase engagement levels, reduce bounce rates and also to appear alongside results as illustrated below.
Tip #6
Tip #7
Internal links need to follow the “reasonable surfer” patent. It makes sense in the “perfectly optimised page” example here, to link to peppercorn sauce as an alternative to béarnaise.
Facebook/Twitter/other login comments are a way of sharing the content on other platforms. The direct SEO benefit may be debatable, but it never hurts to get your content in front of a large amount of people. With Google Search Plus Your World, it could be that adding a Google+ login is more important than anything else.
Tip #8
Tip #9
User reviews add regular content to the page, which can also be coded to include microformatting instructions and add extra elements to your listings in search engine result pages (SERPs). Research also suggests that the more reviews you have on a page the higher your conversion rate is likely to be.
Newsfeeds only share content that already exists elsewhere, but they contribute to an overall impression of the page changing on a regular basis.
Tip #10
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STEAK Ltd, 62-70 Shorts Gardens, Covent Garden, London WC2H 9AH +44(0)20 7420 3500, [email protected]
Original source: Search Engine Watch
