ORM. Elm Court, 156-170 Bermondsey Street, London SE1 3TQ, United Kingdom Telephone +44 (0) 20 7939 9540 / www.ormlondon.com ORM Insights: How to make the most of your LinkedIn company page February 2013
When it comes to B2B networking there’s no better social media channel than LinkedIn. As you may know they recently hit 200 million users, which underlines their market dominance. Avoiding LinkedIn is just not an option anymore. Recently the company pages layout and content were updated. The new features allow you to: • Showcase Products/Services in a more effective way • Promote your industry knowledge • Target your ideal audience • Get recommendations from your clients So it’s time to make the most of it. We have been working on our own LinkedIn company page to optimise our presence and the results were spectacular. ORM’s referral traffic from LinkedIn has skyrocketed in the last couple of weeks. We thought we could share some recommendations with you.
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1. ORM Insights:How to make the most of your LinkedIn company
pageFebruary 2013ORM. Elm Court, 156-170 Bermondsey Street, London
SE1 3TQ, United KingdomTelephone +44 (0) 20 7939 9540 /
www.ormlondon.com
2. LinkedIn / The new company page LinkedIn recently rolled out
a new version of their company pages. Changes mainly affected the
following sections: Homepage Product/Services Its a great
opportunity to make the most of these new features that allow you
to: Showcase Products/Services in a better way Promote your
industry knowledge to your network Target your ideal audience Get
recommendations from your clients In the next pages we will provide
you with an overview of the changes and the best way to implement
them. 2013 ORM / ormlondon.com 2 3. Homepage / Overview Make the
most of the improved layout. Whats new: Banner: The new banner has
been made more prominent, similar to the Facebook cover image.
Recent Updates Section: A good way to share industry related links
or promote your blog by integrating your RSS feed. Company Info
Section: Now pushed to the bottom of the page. We suggest the
inclusion of a short but catchy statement Groups : Three groups can
be spotlighted on the homepage (you need to be a member or an admin
to add them). Another way to gain more visibility. 2013 ORM /
ormlondon.com 3 4. Homepage / and tips Banner Format: PNG, JPEG, or
GIFWeight: Max size 2 MB The new banner is bigger, more prominent
and more visible. Size: 646 x 220 pixels or larger Its a great
opportunity to personalise the page with your companys look and
feel. Our tips:Include a brief and catchy description of your
services and tryto stick to your main website design feel.Avoid
using your company logo as this is featured above. 2013 ORM /
ormlondon.com 4 5. Products and Services / Overview This area was
re-designed and now presents a cleaner layout with new features.
Whats new? Carousel: A new carousel including 3 banners is now
implemented. Recommendations: Individual products and services can
now be recommended. Your company should reach to your clients to
get endorsement. Audience targeting: Different versions of the same
page can be created to target different clients Videos: Its now
possible to include a link to a Youtube video in the right hand
column 2013 ORM / ormlondon.com5 6. Products and Services / The
carousel Whats new? Some ideas: You can now upload 3 banners to
appear on the carousel that Focus on your 3 core services: we
decided to promote can link directly to your website.Strategy &
Insight, Experience Design and Technical Development. Format: PNG,
JPEG, or GIF Weight: Max size 2 MB Include a call to action, for
example more info Size: 646 x 220 pixels or larger Keep in mind
that this is not an automated carousel. So, unless clicked the user
will not see your second banner: avoid connected copy. One of your
services will be featured on the right hand side of your company
homepage: you can select which one to promote. 2013 ORM /
ormlondon.com 6 7. Products and Services / Some tips Less is more:
Dont put too many products and services on display. Too much
information could be daunting and confusing. Audience Targeting:
You can create different version of the service page to target
different audiences. This is a very powerful tool to advertise the
right services to the right people. Targeting options available
are: Company size Job function Industry Seniority Geography.
Design: Make sure to make the most of the design options you have:
create different thumbnails for every service or product you are
promoting. 2013 ORM / ormlondon.com 7 8. Additional Knowledge And
FinallyThank you! There are other features you should make the most
of. We hope you found this useful Careers Section ORM: Another
powerful feature to gain visibility is the career
http://www.ormlondon.com section. Just like on the Homepage and
Products/Services Find us on: page, it features a banner. In
addition your latest job posts will be featured on the homepage as
well. LinkedIn: http://www.linkedin.com/company/orm This service is
not free so not everyone is using this channel.Twitter:
https://twitter.com/ormlondon Promotion Make sure to promote your
blog post via LinkedIn. When it comes to B2B, groups and
discussions are very powerful website referral toolS. By optimising
all these new features ORMs referral traffic from LinkedIn has
quadrupled. 2013 ORM / ormlondon.com 8 9. ORM / About usWe blend
strategic thinking with design and technical expertise tocreate
useful, usable and delightful digital experiences.Whether on
mobile, on web or on touch, our experiences are measurable,theyre
joined-up and maximise your investment in digital. 2013 ORM /
ormlondon.com 9 10. Thank you.Please contact Lorenzo Vasini to find
out how ORM can help your business:Lorenzo VasiniBusiness
Development [email protected]. Elm Court,
156-170 Bermondsey Street, London SE1 3TQ, United KingdomTelephone
+44 (0) 20 7939 9540 / www.ormlondon.com
