How to Make Your Online Video Accessible and Searchable: An Overview of Closed Captioning and Interactive Transcripts

How to Make Your Online Video Accessible and Searchable: An Overview of Closed Captioning and Interactive Transcripts

Josh Miller Twitter: @jgmiller3 Email: [email protected]

Brightcove Overview

Adam Jacobs Account Representative | Carahsoft Brightcove / 3Play Media Government Team [email protected] (703) 230-7461

mailto:[email protected]

Agenda – Video Interactive Transcripts

Carahsoft Welcome and house keeping

Speaker introductions Adam Jacobs, Account Representative, Carahsoft

Josh Miller, Co-Founder, 3Play Media

Mike Moore, Technical Director, Brightcove

Brief introduction to Brightcove (10 mins)

Landscape level set (5 minutes)

3Play SEO and 508 discussion (30 minutes)

Questions and answers (15 minutes)

Video will become as pervasive as text on the web.

Brightcove is an online video platform that helps organizations of all sizes publish video through their web sites and syndicated partner sites to desktops and devices with professional quality and control.

IMF Example Flash and HTML 5 – Same Experience (no coding)

Customers: Over 2800+ customers powering 60,000+ sites 150M+ player loads resulting in over 35M+ Streams delivered each day We ingest over 5 hours of content every 60 seconds!

Brightcove is innovating in the areas that matter most Encoding Quality

Analytics

Social Network Integration

Transcription: SEO/ 508 Support

Mobile Device Support

HTML5 Support

YouTube Distribution/ Sync

Live Event Support

http://link.brightcove.com/services/player/bcpid65621623001?bctid=65962702001

Evolution of Traffic on the Web

Source Wired Magazine Sept 2010, based on estimates from Cisco http://www.wired.com/magazine/2010/08/ff_webrip/

Why is video exploding?

Video drives traffic

http://www.wired.com/magazine/2010/08/ff_webrip/

8

Online Video Growth

Monthly Video Views (in billions)

Source: comScore

© 2010 Brightcove, Inc. All Rights Reserved.

Distribution of Online Video Views

9

comScore Share of Video Sessions

© 2010 Brightcove, Inc. All Rights Reserved.

Apps are now driving huge amounts of traffic: Site specific content, Adobe Air apps, iPhone/ iPad/ Android, etc…

Content (Type, Titles, Quality) x Distribution (Syndication, Delivery, SEO, Destination) =

Quality User Experiences and Greater Traffic

http://www.3playmedia.com Tel: (617) 764-5189

What Are Closed Captions?

• Captions are text that is time-synchronized with the media

• Captions convey all spoken content as well as relevant sound effects

• Originated in the early 1980s from an FCC mandate for broadcast TV

Captions & Transcripts

What are closed captions? Accessibility laws Caption formats What are interactive

transcripts How are captions and

interactive transcripts used? Benefits SEO Best Practices

Quick Start Guide

Overview of 3Play Media

Questions


What Are Closed Captions?

Terminology

• Captioning vs. Transcription

• Captioning vs. Subtitling

• Closed Captioning vs. Open Captioning

• Post Production vs. Real-Time





Quick Start Guide


Questions


Accessibility Laws

ADA Section 508 “All training and informational video and multimedia productions must contain captions …”





Quick Start Guide


Questions


Accessibility Laws

ADA Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”






Quick Start Guide


Questions


Accessibility Laws

21st Century Communications & Video Accessibility Act “Closed captioning on video programming delivered using internet protocol….”

ADA Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”






Quick Start Guide


Questions


Caption Formats

Most Common Caption Formats

SRT YouTube and other web players

DFXP Flash players

SCC iPods, iTunes, DVD encoding

SAMI Windows Media

QT QuickTime

RT Real Player





Quick Start Guide


Questions


What Are Interactive Transcripts?

• Text that is time-synchronized with the media

• Words are highlighted as they are spoken

• Can initiate actions such as search or jumping to specific segments

• Live outside the media player as opposed to overlays such as captions





Quick Start Guide


Questions


How Are Captions and Interactive Transcripts Used?




interactive transcripts used?

Benefits SEO Best Practices

Quick Start Guide


Questions


Benefits

• Content becomes searchable, navigable

• Enhanced user engagement

• Content distribution – ability to quickly share exact segments

• SEO/discoverability

• Accessible for hearing impaired viewers

• Flexibility to view anywhere, such as noisy environments or offices

• Used as source for translation





Quick Start Guide


Questions


SEO Best Practices

• Add the text transcript to the page

• Build a video sitemap

• Use a descriptive video title

• Add keyword tags and descriptions





Quick Start Guide


Questions



Quick Start Guide

Account setup Importing files from

Brightcove Adding Closed Captions Interactive Transcript

Configuration Other Outputs


Questions

Account Setup

Users and billing

• Can have multiple users per account • Permission/access levels can also be set for

each user • Flexible billing options include credit card

and invoicing Security

• Secure web-based system (https) • Users each have their own login credentials • Unique API keys and FTP credentials


Import and Process Your Files

Choose destination folder and turnaround service Captions & Transcripts

Quick Start Guide





Questions


Adding Closed Captions

1. Add caption plugin to Brightcove player 2. Insert code in webpage


Quick Start Guide





Questions


Interactive Transcript Configuration My Files > Publish > Interactive Transcript

Select Parameters

Copy Code


Quick Start Guide





Questions


Other Outputs

• Many formats to download • Indefinite storage of transcript and caption

files • Unlimited downloads • Access to other account tools at all times,

including real-time edit


Quick Start Guide





Questions



Quick Start Guide


Company background Overview of services Accuracy & Quality Real-Time Editing Customer Support

Questions

Company Background

• Spinout from MIT

• Developed innovative process for high quality transcription

• 100+ customers

Select Customers


Overview of Services

• Transcription

• Closed captioning

• Transcript alignment

• Integrated workflows with video platforms

• Interactive web tools for video search

• Translation into foreign languages


Quick Start Guide



Questions


Accuracy & Quality

Multi-Step Human Review Process

• More efficient, cost-effective • >99% accuracy • All work done in USA


Quick Start Guide



Questions


Accuracy & Quality

Rigorous standards that entire 3Play Media transcription staff gets trained on


Quick Start Guide



Questions


Real-Time Editing

• Each word linked to video/audio • Edits instantly propagate to all output files • No reprocessing is necessary! • Find & replace


Quick Start Guide



Questions


Customer Support

“I rely heavily on 3Play Media for my transcription needs. I have always been impressed with the quality of their work and even more impressed with their customer service, which is top notch. I highly recommend this company.” Cate Reavis, MIT

“Working with 3Play Media has been an ease and a joy. As a person who deals with technology, I do not look for a perfect service or product because I don't think such a thing exists. What's important is the customer service you get, and 3Play just plain rocks when it comes to helping out. In terms of tech, they are cutting edge and have a great UI for editing captions on the fly.” Josh Harder, University of Wisconsin


Quick Start Guide



Questions


Questions


Quick Start Guide


Questions

QUESTIONS?

Resources Get Started: http://www.3playmedia.com/get-started/ 3Play Media Video Tutorials: http://www.3playmedia.com/video-tutorials/

Brigthcove Training Videos: http://support.brightcove.com/en/training-videos

Examples MIT150: http://mit150.mit.edu/infinite-history

EducationUSA: http://www.educationusa.info/

Josh Miller @jgmiller

[email protected]

http://www.3playmedia.com/get-started/



http://www.3playmedia.com/video-tutorials/



http://support.brightcove.com/en/training-videos



http://mit150.mit.edu/infinite-history



http://www.educationusa.info/

Technology

How to Make Your Online Video Accessible and Searchable: An Overview of Closed Captioning and Interactive Transcripts