Embed Size (px)
DESCRIPTION
Innovation Showcase: October 17, 2013 3Play Media provides captioning, transcription, and translation services. They are an MIT spinout based in Cambridge, MA with over 700 customers, many of whom are in higher ed. Accessibility is a growing concern: - Worldwide, 1 billion people have a disability - U.S.: 56.7 million have a disability (48 million related to hearing) - U.S.: 11% of higher ed students have a disability - U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) Captions are text that has been time-syncrhonized with the media. They convey all spoken content as well as relevant sound effects. The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well. The values of captioning include: - Accessibility for deaf and hard of hearing - Accessibility for ESL viewers - Flexibility to view anywhere, such as noisy environments or offices - Search - Reusability - Navigation, better UX - SEO/discoverability - Used as source for translation Follow the slideshow to learn how to upload and publish captions to your videos with 3Play Media. Presenters: Josh Miller | Co-Founder, 3Play Media
Citation preview
Video Captioning 101
Innovation Showcase– October 17, 2013
Josh Miller Co-Founder 3Play Media [email protected] +1.617.764.5189 x102
1
About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 700+ customers concentrated in higher ed
About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 700+ customers concentrated in higher ed
Higher Education Customers
3
Agenda
‣ Accessibility trends ‣ Captioning basics ‣ Accessibility laws ‣ Value propositions ‣ Captioning process ‣ Example / Demos ‣ Q&A
4
Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (48 million related to hearing)
‣ U.S.: 11% of higher ed students have a disability
‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss)
5
What Are Captions?
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content as well as relevant sound effects
‣ Originated in the early 1980s from an FCC mandate for broadcast TV
6
What Are Captions?
Terminology
‣ Captioning vs. Transcription
7
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
8
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
9
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ Post Production vs. Real-Time
10
How Are Captions Used?
11
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
12
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
13
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
CVAA ‣ Applies to content that airs on TV + Internet
14
Value Propositions?
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation
15
Captioning Process
16
1. Upload 2. Download 3. Publish
Step 1 – Upload Video/Audio
17
Step 2 – Download Captions
18
Step 3 – Publish Captions
19
Platform Integrations
20
Video Player / Platform Integrations
Overview of 3Play Media Services
21
Captioning Transcription Automated Transcript Alignment
Translation Interactive Search Tools
Integrations / API
Captions Plugin
22
‣ Works with most video players
‣ Searchable ‣ SEO boost
‣ Customizable ‣ Supports multiple
languages
Interactive Transcript
23
EXAMPLES
24
Captions with Lecture Capture
25
Searchable Interactive Transcript
26
Searchable by Speaker ID
27
MIT 150 – Infinite History
28
Infobase Learning (20,000+ videos)
29
MIT OpenCourseWare
30
Survey: 177 Students Using MIT OCW
31
97% of students said interactive transcripts enhanced their learning experience
Significantly enhances (57%)Enhances (40%)Detracts (1.7%)Greatly detracts (3.4%)
