How to communicate an specialized exhibition: a case study with social media. Gema Hernández...
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an specialized exhibition a case study with social media: Gema Hernández Carralón Joana Cavadas (graphic design) MWF2014 18 – 21 February 2014, Florence
How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (diseño gráfico)
Presentada en MWF 2014: Museums and the Web Florence 2014, en Florencia, el día 19 de febrero de 2014.
Citation preview
1. an specialized exhibition a case study with social media:
Gema Hernndez Carraln Joana Cavadas (graphic design) MWF2014 18 21
February 2014, Florence
2. How to attract alien audiences ?
3. The Museum of the National Library of Spain is a
medium-sized museum. In a very, very great Library!
4. + Permanent exhibition + 3 or 4 temporary exhibitions +
Activities and workshops for everybody More than 100.000 visitors
per year
5. What we have What we dont have Collections Very professional
staff Media attention Fans Large staff Budget for advertising
6. Do Spanish museums understand social media ?
7. The National Library of Spain is in different social media!
The museum has its own Twitter account since the 29th december
2011.
8. 2012 was the 300th birthday of the BNE and the 5th of ours.
We commemorated it with a very nice, interesting, formative and
meaningful exhibition about the historical sites of the National
Library since 1711. We were very proud of it, but the public did
not visit us as much as we had expected.
9. @BNE_museo BNE MUSEUMS ART The museum Twitter account deals
with many subjects. EDUCATION HISTORY BIBLIOGRAPHY LIBRARIES
10. Communicating specialized exhibitions
11. Analogical strategies lectures contests Activities: as a
way to complement the exhibition but also to call everyones
attention upon it film series theatre plays
13. Social networks of Architecture @ Spain: A due to the
Courtesy by Stepien & Barno architects
14. EDUCATION LEVEL OF THE POPULATION PER COUNTRIES
15. Evolution of architect career in Spain & tax of
unemployment
16. Top migration destinations of Spanish architects Employment
tax per studies
17. Our Social StratWHAT?! BE: POLITE: remember your mum
advices Communicative, but not TALKATIVE GENEROUS: share things,
knowledge FRIENDLY with your friends mates
18. Our Social StratWHAT?! DO: PLAY the plays your followers
like LAUGH @ their (funny) jokes Use their NETWORKS ENJOY what you
are doing
19. Our Social StratWHAT?! BE: POLITE: remember your mum
advices Communicative , but not TALKATIVE GENEROUS: share your
things, knowledge, links, ecc. FRIENDLY with your friends mates
SPONTANEOUS DO: PLAY the plays your followers like: #ESCALERAS,
#ARQUISELLO ECC. MAKEem play yours: #Arquitest, #DVDregalo, ecc.
LAUGH @ their (funny) jokes /Joke with them Use their NETWORKS
ENJOY what your doing