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How Data Influences Product by Capna Intellectual VP of Product
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Tonight’s Speaker
Elay Carmon
How data influences Product
2009 - 20132 startups in the ski travel space
2015 - 2016Yelp
My Background
2013 - 2015EAT24
2016 - TodayCannabis Tech, Blockchain investment
So How Does
Data Influence Product?
But REALLY understand
it
Understand the problem you’re solving.
Get to know their problem in person.
Reading about them is not enough….
Understand who your users are
Keep It Simple Superhero
(suggestion - no more than 7 words)
Define your value proposition
Does it actually solve the problem you found
for the users you identified?
I got it! We Have a solution! Let’s build a product!
Know how you’ll be collecting data, what data you’re
looking for and what are your KPI’s and OKR’s
How will you get your data?
They’re the only ones that matter (you’re already friends at this
point).
Ready to build
Build it
FOR
your users
It is your most valuable
currency and it will
help you make
important decisions
moving forward.
QA your data as thoroughly as possible
And watch the
data flow in…
Launch
What works is your most important take away,
fixing what doesn’t work is your job as a PM - and there’s
always something!
Check your data - Feel surprised? GREAT!
Learn what works and what doesn’t
Write down your instinctive thoughts based on what you’ve
learned from your data
Whats Next?
Always strive to learn what works and what doesn’t -
iterate accordingly.
Trust those instincts you’ve developed during the process.
Iterate your solution
Questions please!
Thank You
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