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- Storytelling techniques along the research and design process. - Elements of a story (Characters, plot, space, time) How to create stories - Creating characters from your users - Using the plot as problem solving tool. - Ordering the information to make sense for the viewer. - Narrative types and uses - Filming and broadcasting audiovisual techniques to tell your stories. - Your user as a story creator
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Film & broadcasting techniques applied to UX design Human Computer Interaction Day 2014
Rebeca Miranda
23rd April 2014
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Agenda
Film & broadcasting techniques applied to UX design
Human Computer Interaction Day 2014 Rebeca Miranda
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Storytelling techniques along a User Centred Design process
Research
Design Development & Evaluation
Storyboards VoxPops Video Highlights Sketching
Collecting stories Personas
Brainstorming Role Play
Personas Storyboards Using stories
to inform other teams
Turning users’ stories into tasks Ideation sessions
[email protected] @RebecaMiranda
How to create stories
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Elements of a story In a UX context
123 Space and time
Characters
Concept
4 Plot
[email protected] @RebecaMiranda
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What do I want to convey with my story?
Who is my audience?
Why is this story relevant?, why do other people need to know it?
The concept
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User research
Insights
Personas Storyboards
Live Personas Role Play
Videos
Your story User stories
[email protected] @RebecaMiranda
Creating characters from users Working with Live Personas
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Ways to create characters from your users
- Real data coming from User interviews, ethnography, etc: picking up those characters that are more interesting, engaging. You don’t need to copy the person, just use it as a starting point (e.g. age, profession, and the single bit that call your attention when you visited their home: e.g. she was very tidy, and worried about not to annoyed her roomate)
[Add example here]
- Using your imagination: characters that come from target audience groups, and in a way embrace the characteristics of that group. In this way, you need to use your imagination, and you might need to bring the character a bit to the extreme to make it clear.
[Add example here]
- Observing users is going to give your character:
Credibility
Most times real people are far more interesting that fantasies (e.g. the guy we interview for O2 as an interesting character (hero), had an accident his struggle to recover mobility and speech.
Plot
Real problems and facts that will help you build your plot, and the space and time in which the story will develop
Creating characters from your users
Real users
Your imagination
[Use the personas we created for SC – create drawings]
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Working with archetypes.
Archetype: ˈärk(i)ˌtīp
• a very typical example of a certain person or thing: the book is a perfect archetype of the genre.
• a recurrent symbol or motif in literature, art, or mythology: mythological archetypes of good and evil.
[email protected] @RebecaMiranda
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1. Setup (Character and basic situation is introduced)
2. Conflict (and incident, a problem or a catalyst that puts things and characters into motion)
3. Resolution (the problem is solved, characters confront it and the situation leads to and end – calm state again)
[Introduce a chart that illustrate this with a graph showing moments of tension, attention, intereste, peaks]
Ordering the information to make sense for the viewer. Structure and linearity
1 2 3 Resolution The problem is solved, characters confronted and the situation leads to an end – calm state again
Conflict And incident, a problem or a catalyst that puts things and characters into motion
Setup Character and basic situation are introduced
[email protected] @RebecaMiranda
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Pre-production Planning ahead
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Production Shot & framing Types of shots
Resource images Mid Shot Medium close-up Close-up
Very wide shot Wide shot
Source: http://www.mediacollege.com/video/shots/
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Videos and animations VoxPops, research deliverables and communication tools
Other techniques to create stories
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• Different characters' points of view on the same story
• Different outcomes of the same story
• Different outcomes depending on the spectator
Narrative types and uses Non-linear variations
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Using the plot as a problem solving tool. HCID 2013 – Innovation workshop
Aspects of the experience Solutions
Issue/ Challenge
Variations of solution
Valid idea
Story (2nd act) Story (1st act)
Using stories to create solutions
[email protected] @RebecaMiranda
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Videos and animations Project deliverables
