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Hands-on experiences with usability/sociability design www.insemtives.eu 1 Roberta Cuel, University of Trento, IT; Markus Rohde, University of Siegen, DE and Germán Toro del Valle, Telefonica I+D, ES ISWC 2010

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ISWC 2010: TUTORIAL: Ten Ways to Make your Semantic App Addictive

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Hands-on experiences with usability/sociability design

www.insemtives.eu 1

Roberta Cuel, University of Trento, IT; Markus Rohde, University of Siegen, DE and

Germán Toro del Valle, Telefonica I+D, ESISWC 2010

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Overview

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• Presentation of methods– Usability/Sociability Testing– Evaluation methodology

• Evaluation SEEKDA case study– Old system– Evaluation– Revision/Prototype– Online PD workshop

• Exploration/User walkthrough

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PRESENTATION OF METHODS

Presentation of methodsEvaluation SEEKDA case studyExploration/User walkthrough

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Usability/sociability testing

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Usability/sociability Testing (2)

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Eye tracking - calibration

Lab test design

Eye tracks - results

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Usability-design methods

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Effectivity

Efficiency

Satisfaction

Suitability for the task

Efforts to fulfill the task

Positive attitute towards using the

application Interview

Usability Tests

Post InterviewUsability-Potential =Relation between what a certain application can and what the application should can (user expectation)

SUMI Questionnaire =Software Usability Measurement Inventory

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Usability means that certain users in a certain context and a certain amount of time can fulfill certain tasks effectively, efficently, and satisfying (ISO 9241-11)

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Standardized method (DATech)

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Usability tests with thinking aloud and participant observation; eye tracking & biometric

measurements

Identification of critical incidents)

Normative Evaluation with ISO 9241-10

Design Recommendations

Validation of relevant usage scenarios; target group(s)

Evaluation of Usability-Potential by Interviews

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Usability report: screenshot

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Expectation Conformity

Self Descriptiveness

Expectation Conformity

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Usability report: video

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Keyboard on a copy station Touchable display

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Usability report: PGP

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Usability report: PGP (2)

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Critical Incident Normative Evaluation ISO 9241-10 Design Recommendation

User looks at the result list of a service search. Below the service title and a provider information there can be found a short description with the grey addition “Community Description”. User clicks on this grey addition and nothing happens. User had expected that he would click on an active link and that he would get additional descriptions/information as a result.

Expectation ConformityAll dialogue elements should be designed complient and consistent to support the users‘ expectations.

DR 1: The grey annotation “Community Description” is associated with the users’ expectation of active links to click on. A different design of this information could help to avoid this conflict with user expectations.

User clicks on the “Comments” button and finds something looking like a discussion thread (tree structure).

Self DescriptivenessAll dialogue elements should be designed in a self-descriptive way.

DR 2: The interaction opportunities for end users should be introduced and described somewhere.

Usability report: CI and DR

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Usability report: Statistics

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1% Errors22% Self Descriptiveness

45% Expectation Conformity

6% Error Tolerance

5% Controllability

21% Suitability for the task

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PRESENTATION OF METHODS

Presentation of methodsEvaluation SEEKDA case studyExploration/User walkthrough

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Usability evaluation SEEKDA

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Usability evaluation SEEKDA (2)

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> REPORT <

Requirements Specification:

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Prototype

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Online Participatory Design

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Online Participatory Design (2)

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Online PD Dashboard

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Online PD Dashboard (2)

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PRESENTATION OF METHODS

Presentation of methodsEvaluation SEEKDA case studyExploration/User walkthrough

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