About us

We are a multidiscliplinary agency focused on creating and implementing interactive marketing solutions, with a strong expertise on the technological development involved on these projects. We are based in Barcelona, Madrid and in Florence (since April 2012) We are part of “TT Tecnosistemi” global Hardware/IT consulting company We set up European strategic partnerships to develop particular projects which need an high level of a specific expertise

Our Vision

The haiku media vision is about opening new ways, creating innovative and visionary ideas to help our clients’ sales in their points of sale, in their internet channels or during a live contact moment. Thanks to our solutions, the purchase moment has to be an unexpected event.

Our services

We count on a great experience on a large number of projects which are related with the communication strategy or with more tactical projects of several fields: websites development, e-commerce and social networking applications, mobile marketing, interactive TV channels ... In haiku media we have 4 business units skilled in: - Online communication and Digital Strategies - Retail digital marketing - Mobile marketing and apps development - E-commerce applications

Since his foundation in 2000, haiku media has proved to be able to carry out every kind of digital project, from the generating idea phase up to its achievement, including all the developing phases:

Strategy Creativity Development Integration

Thanks to the work experience generated through important projects with big companies and relevant brands, we are able for our Clients to develop projects with technological pre-existing platforms, but also to develop tailor-made ones.

Our services

Our clients

On-line communication and digital strategy

haiku media has developed its own process in terms of digital media strategy: - First we conduct a deep study of the brand, its products and its on-line competitors, including the social media channels. - According to the results of the study, we propose the best strategy and the most effective solutions to build the digital brand. - In the end, we implement all the on-line actions needed to reach the objectives: • online advertising campaigns, • SEO, SEM • social media applications, blogs and web pages, • social media plans

Strategy and communication 2.0

During November 2011 haiku media won the public competition of the Generalitat de Catalunya and was selected to run its institutional online communications and the investment in online advertising. The competition also included communication strategies on the social networks and mobile advertising actions. The duration of the service was valid for two years: 2012 and 2013.

Social Networks

haiku media has gained as well a remarkable experience on creating applications for the Social Networks. We can count on a strategic and creative background to carry out successful campaigns but also the technical knowledge to make social applications. Among the last ones we have developed:

For Harley-Davidson, a Facebook application to manage the visits and the motos test at the dealers.

For laCaixa, a Twitter robot who, thanks to a link with a semantic search engine, allows to manage automatically part of the received tweets.

e-Commerce

We have a proven experience of developing projects of online shops, group buying portals and online booking services. To develop this type of projects we integrate features from the open source software Magento.

Haiku media is specialized on the virtual shop windows creation, on online multi-platorms as eBay and Amazon.

e-Commerce

e-Commerce

e-Commerce

e-Commerce

e-Commerce

e-Commerce

e-Commerce

e-Commerce

e-Commerce

e-Commerce

Our Digital Marketing department for the points of sale wants to link the best of the digital marketing with the best of the relationship marketing. We are specialized in the creation of interactive information points or ipTV company channels and in developing softwares for the client - engine interaction. We are owners of 3 softwares which can be customised according to the Client needs:

Digital Marketing for the points of sale

Digital Signage software toryu

APOS Advanced Point of Sale

Interactive mirror

The creation of A.POS for Sony Europe, sold in Germany, Spain, Portugal and Belgium.

Digital Marketing for the points of sale

Digital Marketing for the points sale

Development of POI with a touchscreen for Toyota and Repsol

Digital Marketing for the points of sale

Digital Marketing for the points of sale

Development of POI with a touchscreen for Toyota.

Among all the developed projects we would like to mention: - POI able to be updated in remotely for editorial DeBolsillo / Random House Mondadori - Corporate IPTV channels for Boehringer Ingelheim, Autostrade per l´Italia and

Ferrocarriles de la Generalitat de Catalunya.

Digital Marketing for the points of sale

Mobile Marketing

The specialized department on mobile marketing has grown alongside these technologies. In 2006 we started developing enterprise applications and during the following years we developed many Java applications. Finally, in the last 2 years we got specialized on the development of iOS applications.

We have been developing also Android applications for 2 years.

Mobile Marketing

According to every kind of project we are able to develop on native code or using a developer framework for multi-platform applications.

To develop mobile applications with augmented reality integration, we are partners of:

In 2012 haiku media achieved two important certifications from 2 main hardware providers:

Official developer partner Official developer partner

Mobile Marketing

Mobile Marketing: our software

The tool that let you create and customize catalogs on mobile devices.

Mobile Marketing: our software

The App created to pick up orders during trade fairs the orders and new contacts managing during a fair.

Mobile Marketing: our software

The tablet App essential for the sales force automation.

Mobile Marketing: our software

The tablet App that replaces the paper manuals.

Mobile Marketing: our software

The App designed to create quedtionnaries and save all dats in a single data base.

Mobile Marketing: our software

The solution to verify products authenticity.

Mobile Marketing

Mobile Games: used for the launch of young target books (Ed. Montena, Ed Beascoa, etc.)

A query game focused on 4 metropolies: Tokyo, New York, Rome and London.

Mobile Marketing

Medical guide, to facilitate the access to the DKV Seguros doctors network.

What is an haiku? Perception, meditation and conceptualization are the base of the Japanese “haiku” poem. Three concepts which contain many relations of the communication process. We start from a reality (the market), a look / analysis (the competition), a situation or a product. We realize the rationalization process, we communicate what we feel and we express the result using the basic elements and following the rules. According to the haiku, the words and the metric simplicity : 5,7,5.

Also if it’s cold Don’t warm yourself with the fire. Buddha of snow.

Sokan (1465-1553) Regarding to haiku media words, images and technology.

Se despidieron y en el adiós ya estaba la bienvenida Mario Benedetti Rincón de Haikus, 1999

For further information: Barcelona c / perill 43 - 08012 BCN - phone +34 93 434 25 30 - fax +34 93 459 44 66 Madrid c / alfonso rodríguez santamaría 29 - 28002 MAD - phone +34 91 417 71 30 fax +34 91 556 04 www.haiku-media.com