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Reduce Costs Know the ROI of your paid media and use it to grow your earned media. Our analytics tools identify the channels that drive the lowest cost per lead/acquisition for your brand. Boost Sales Amplify the results of every campaign you put in the field using our social sharing widget. We measure the ROI of all sharing, showing you the power of your earned media right at your fingertips. Influencer Analytics Owned media is the fastest driver of bottom line results. We help make those assets work harder. Build a database of your brand’s Mavens for future marketing campaigns with our multi-channel analytics tool.
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Inflluencer
TRENDS
Earned Media Platform
Influencer Analytics: !
Expect More
Agency Benefits• Goal of increasing digital Revenues by 10%
• Client Retention
• Consumer Behavioural Data
Goal: 10% increase in Digital Revenues
Benefit
Engagement and Actions
1. Measure Consumer Engagement across Client Brand 2. Owned Media Growth - expand Facebook, Twitter eMail 3. Store results in Maven Social CRM
Goal: Detailed Engagement Analytics
Amplification
Generate additional Earned Media impressions
through amplification through friends and followers
Sharing
Data and Analytics• Data from qualified Consumers, and Influencers
• Data on best performing Channel
• MavenScore provides best influencers and contacts
Goal: Provide advertisers with analytics, opt-in, influencers and engagement from Social
Data
SOCIAL CRM: ENGAGE CONSUMER BEHAVIOUR
SOCIAL INFLUENCERS
Maven Score and EngagementViral and Economic Impact
REWARD SOCIAL LOYALTY
!GROW ENGAGEMENT WITH THE BRAND
SOCIAL LOYALTY
!
PAID/OWNED EARNED
(C2C) !
‘SWEAT’ YOUR OWNED/PAID
ASSETS
SAMPLE WORKFLOW: IMBEDDED WIDGET
Paid Media/Owned Media
Earned Media
Maven Widget
ROI
DASHBOARD
Orders
Greatest ROI with Earned
Media
Opt-ins
Visitors
MAVEN CHANNEL
ROINote the
Shrinking ROI on Paid Media
INFLUENCER BLOGGER
ANALYTICS
+ SOCIAL CRM DATABASE
Klout does this We Measure Brand Impact
BLOGGER SCORE &
SOCIAL DATA
DEMOGRAPHIC DATA
Qualify Consumers
PROGRAM WITH MAVEN
Paid Media $20,000 Budget
Owned Media
Earned Media
Campaign generates 500k impressions
Cam
paig
n Tr
affic
Dri
vers
Paid Media $15,000 Budget
Earned Media
Campaign generates 625k impressions with influencer amplification
Cam
paig
n Tr
affic
Dri
vers
PROGRAM WITHOUT MAVEN
Owned Media
+ Maven Trial $5k
CASE STUDYMAJOR TELCO
TAG CONTENT • PAID/OWNED
Website
Mobile App
Paid Ads
TAG Content with
TAG WITH TRACKING
CODE
LINKS
ENGAGEMENT OR LANDING PAGE OR
WEBSITE
Landing Page
Mavens Content
Social ROI Channel ROI
CONTENT AND MAVEN METRICS
CREATE CAMPAIGN WORKFLOW: SHARE & WIN
Share & Win
Campaign
Home Automation
Home Automation
Product
Mavens Social ROI
Channel ROI
Analytics Contacts/Leads
Opt-in Contacts
Sales
Sale of Home
Automation
Traffic Drivers !
DM, Paid Ads, eMail, Bloggers
Distribution
Social
Mobile
Web
CAMPAIGN WORKFLOWTelco Telco Telco
Order Taking Site
COST PER OPT-IN
Channel Visitor Opt-inConversion (Visitor to
Opt-in)Cost Per Opt-in
Earned 6,516 1,037 16% $11.57Owned - DM 3,419 530 16% $64.15
Paid 3,176 55 2% $145.45Total 13,111 1,567 12%
Typical rates are between 10%-20%, rates above 15% are above avg.
Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k
*Note: Based on Opt-ins
Strangers
Paid 3%
Google, Facebook,
Network Ads
Customers
Owned 33%
Direct Mail Inserts
Referrals/Fans
Earned 64%
Influencers, Bloggers, Sharing and other Organic opt-ins
March 1 First Period Second Period Third Period May 160
409
777
9671037
0
37
3737 55
0
217
471518 530
Owned Media
Paid Media
Earned Media
Earned Media
We Leveraged Owned Media to drive Earned
Media with the help of influencers
*Note: Based on Opt-ins
Projected 64%
Revenues Earned Media
Projected 33%
Revenues Owned Media
Clients
US Clients
CDN Clients
Asia/Europe
USABLE DATA
