1. 2012 Datameer, Inc. All rights reserved. 2012 Datameer, Inc. All rights reserved. Hadoop as a Data Hub: A Sears Case Study

2. 2012 Datameer, Inc. All rights reserved. About our Speaker! Phil Shelley ! Dr. Shelley is CTO at Sears Holdings Corporation (SHC), leading IT Operations and is focusing on the modernization of IT across the company. ! ! Phil is also CEO of Metascale, a subsidiary of Sears Holdings. Metascale is an IT managed Services Company that makes Big Data easy by designing, delivering and operating Hadoop-based solutions for Analytics, Mainframe Migration and massive-scale processing, integrated into the customers Enterprise.! 3. 2012 Datameer, Inc. All rights reserved. About our Speaker! Stefan Groschupf! ! Stefan Groschupf is the co-founder and CEO of Datameer and one of the original contributors to Nutch, the open source predecessor of Hadoop, ! ! Prior to Datameer, Stefan was the co-founder and CEO of Scale Unlimited, which implemented custom Hadoop analytic solutions for HP, Sun, Deutsche Telekom, Nokia and others. Earlier, Stefan was CEO of 101Tec, a supplier of Hadoop and Nutch-based search and text classication software to industry-leading companies such as Apple, DHL and EMI Music. Stefan has also served as CTO at multiple companies, including Sproose, a social search engine company.! 4. Hadoop as a Data Hub a new approach to data management Dr. Phil Shelley CTO Sears Holdings CEO MetaScale 5. The Challenge Data Volume / Retention Batch Window Limits Escalating IT Costs Scalability Ever Evolving Business ETL Complexity / Costs Data Latency / Redundancy Tight IT Budgets Challenges & Trends 2 Constant pressure to lower costs, deliver faster, migrate to real time and answer more difficult questions Batch Real-Time Proprietary Open Source Capital Cloud Expense Heavy Iron Commodity Linear Parallel Processing Copy and Use Source Once & Re-Use Costs Down Power Up 6. What is a Data Hub A single, consolidated, fully populated data archive that gives unfettered user access to analyze and report on data, with appropriate security, as soon as the data is created by the transactional or other source system 7. Why a Data Hub Most data latency is removed Users and analysts are put in a self-service mode The concept of a data cube is unnecessary Analysis at the lowest level No need to run at the segment level Any question can be asked Business users and analysts have unrestricted ability to explore Correlation of any data set is immediately possible Significant reduction in reporting and analysis times Time to source the data Time for users to gain access to the data Reduction in IT labor . Source Once Use Many Times 8. Data is Copied from source systems via ETL Sub-sets of data are captured Too expensive to keep all detail Takes too long to ETL all data fields from sources Each use of data generates more unique ETL jobs Data is segmented to reduce query times Cubes or views are generated to improve analysis speed Disparate data silos required ETL before users have access Data warehouse costs and performance limitations force archiving and data truncation Tends to lead to different versions of truth Time lag or latency from data generation to use The Traditional Approach 9. Benefits - Hadoop as a Data Hub All data is available All history All detail No need to filter, segment or cube before use Data can be consumed almost immediately No need to silo into different databases to accommodate performance limitations Users do not require IT to ETL data before use Security is applied via Datameer profiles User self-service is a reality 10. Prerequisites An Enterprise data architecture that has a Data Hub as a foundation Data sourcing must be controlled Metadata must be created for data sources A leader with the vision and capability to drive Willing business users to pilot and coach others A sustained strategy to Enterprise Data Architecture and governance A carefully designed Hadoop data layer architecture 11. Key Concepts A Data Hub is now reality Drives lower costs and reduces delays Time to value for data is reduced Business users and analysts are empowered The most important: Source Once Re-use Many Times Source everything Retain everything 12. o ETL complexity is needed no-longer DATA HUB Source Once Re-Use many times ETL is transformed to ELTTTTTT with lower data latency Consume data in-place with Datameer o ETL-induced data latency is largely eliminated Analysis is routinely possible within minutes of data creation o Long-running overnight workload on Legacy Systems Can be eliminated and executed at any time Run times are a fraction of the original clock-time o Batch processing on mainframes or other conventional batch Moved to Hadoop Run 10, 50, even 100 times faster. o Intelligent Archive Put your archives/tape data on Hadoop and make it Intelligent Archive with the ability to run analytics or join it with other data o Modernize Legacy Mainframe MIPs reduction has very attractive ROI Move Data Warehouse workload Reduce Cost Go Faster Key Learning 13. Sample Reports - Datameer 14. 2012 Datameer, Inc. All rights reserved. Questions and Answers! 15. 2012 Datameer, Inc. All rights reserved. Online Resources ! Try Datameer: www.datameer.com! ! Visit Metascale: www.metascale.com! ! Follow us on Twitter @datameer & @BigDataMadeEasy! !