Rajath D. M. • 03.05.2016

GROWTH PLANNING FOR

BrandDefining the brand: Putting that thought

Reach outSpreading the word: Content, Social, Email, Events

EngageKeeping them users stuck to our products

ExpandApps, Integrations and whatever users want

Overview

BrandWhat?

● Define certain brand characteristics

● Same to reflect on website, social, design, graphic content, etc.

● Helps in recall, building a connect, conversion (website to download), overall image of the company/product

● Goal is to build a userbase that loves the product & talks about it

How?

● Build specific keywords for posts, SEO, social media

● Creation of standardised design guidelines (Eg: Uber, Housing (re)branding)

● Associate with (or support mutually) the team’s or target’s or partner’s personal brand

● Set a base for UI/UX for mobile/desktop apps

#HUSTLE#DOMORE#OPTIMIZE

Reach OutContent & Social

● Next level content: Blog, Video Content the our target audience consumes. (New ideas)

● Multiple twitter accounts - support or a like & (re)tweet bot (Eg: @SlackLoveTweets)

● Linkedin page?

● Facebook & Linkedin videos (The simple ones with text and music)

& More

● Presence in events (Start up conferences, Expos)

● Search Ads (If financially viable) or any promotion with high return (Need research & testing)

● Talk more for more PR - Getting to be a speaker

● Co-working spaces

Engage

● Lovable e-mails(I like quartz & huckberry)

● Product tour before and after sign up, also a help/tour feature

● User research: pain points to help build better product

● Contests, Campuses, Groups, Community etc.

Expand

● Product features - Delegate tasks to teams? Communication options?

● Task viewers, reminders - more options

● Apps/integrations/bots on what users want

● Moving towards (more)monetization