GOOGLEGOOGLETAG MANAGERTAG MANAGER

INTRODUCTIONINTRODUCTION

Google Tag ManagerGoogle Tag Manager (GTM) (GTM) is a free solution, introduced in is a free solution, introduced in October 2012.October 2012.

GTM is for managing Google GTM is for managing Google Analytics, advertising and other Analytics, advertising and other tracking tags across your tracking tags across your website or multiple websites.website or multiple websites.

Tags are tiny bits of website code that let you measure traffic and visitor behavior.Adding tags without efficient management prompts big problems.Incorrectly applied tags can result in duplications or missing data.With Google Tag Manager, you eliminate these problems and run your campaigns when you need them. If you have too many tags in you website. If new tags to be added in future, you can directly add in GTM.

How does GTM actually work?

GTM offers more versatile tag-management technology

GTM is cookie less domain. It is cookie less domain. It keeps track of a set of tags and tag-firing rules that define when those tags should be made available on your site.

When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should come into picture.

Benefits with GTM :-

GTM can be used in both Mobile sites and GTM can be used in both Mobile sites and Normal sites.Normal sites.

To Evaluate your tagging strategy for both To Evaluate your tagging strategy for both improvements and corrections.improvements and corrections.

To Manage tags outside of development work.To Manage tags outside of development work. To Quickly implement new tags.To Quickly implement new tags. Decrease page load time by firing tags in GTM.Decrease page load time by firing tags in GTM. To Expand the possibilities of the analytics.To Expand the possibilities of the analytics. Increase the accuracy and consistency of tags.Increase the accuracy and consistency of tags. Increase visibility of what tags exist across site.Increase visibility of what tags exist across site.

Is It Securable?Is It Securable?

Automatic Error CheckingAutomatic Error CheckingPrevents publication if tags aren’t properly formatted.Prevents publication if tags aren’t properly formatted.

Error Recovery FeaturesError Recovery FeaturesTo make sure that no one will deploy a tag that’s going to To make sure that no one will deploy a tag that’s going to

break the site.break the site.

User Permission ControlsUser Permission ControlsTo grant different levels of access.To grant different levels of access.

History RevisionsHistory Revisions

What Tags we can Add?What Tags we can Add?

To add AdWords Conversion Tracking Tags.To add AdWords Conversion Tracking Tags. To add Google Analytics Tracking Code.To add Google Analytics Tracking Code. To verify Google web master tools.To verify Google web master tools. To add double click Floodlight tags.To add double click Floodlight tags. To add other non-google related tags.To add other non-google related tags. To add custom Image Tags.To add custom Image Tags.

How to Configure GTM?

GTM only takes a few minutes to set up an account.GTM only takes a few minutes to set up an account. Google Tag Manager has built-in tag Templates for AdWords Google Tag Manager has built-in tag Templates for AdWords

Conversion Tracking, Google Analytics, DoubleClick Floodlight, and Conversion Tracking, Google Analytics, DoubleClick Floodlight, and AdWords Remarketing.AdWords Remarketing.

Process of GTM Creation:Process of GTM Creation: 1.Go to google.com/tagmanager to create a Google Tag 1.Go to google.com/tagmanager to create a Google Tag

Manager account. Manager account. 2.Create a container for your site in the account2.Create a container for your site in the account 3.Add the container snippet to your site.3.Add the container snippet to your site. You’ll then be ready to add tags to your site via the Google Tag You’ll then be ready to add tags to your site via the Google Tag

Manager user interface.Manager user interface.

Preview of GTM Code:Preview of GTM Code:

Tracking Google Analytics Tracking Google Analytics Events with GTM :-Events with GTM :-

In GTM, go to the Google In GTM, go to the Google Analytics tag panel and check the Analytics tag panel and check the "Tracker Name" check box in the "Tracker Name" check box in the Google Analytics "Advanced Google Analytics "Advanced Configuration". Configuration".

2.2. Create a new "Custom HTML Tag". In this kind of Create a new "Custom HTML Tag". In this kind of tag you can put almost whatever you want. tag you can put almost whatever you want. Paste in the text box the following code:Paste in the text box the following code:

<script type="text/javascript"> $(function () { $('#targetLink').click(function () { _gaq. push (['_trackEvent', 'My Category', 'My Action', 'My Label']); }); });

</script> 3.3. Click on the "Add Rule to Fire Tag" button Click on the "Add Rule to Fire Tag" button4.4. Select "All Pages" Select "All Pages" and click on Save. and click on Save.

Google Webmaster Tools Google Webmaster Tools Adds GTM Verification Adds GTM Verification Support :-Support :-You can use Google Tag Manager‘s You can use Google Tag Manager‘s

container snippet code to verify your container snippet code to verify your site with Google Webmaster Tools.site with Google Webmaster Tools.

1.G1.Go to the Webmaster Tools home page.o to the Webmaster Tools home page.2.2. Click Manage site for the site, then Click Manage site for the site, then

select Verify this site.select Verify this site.3.3.Then, you will be taken to the Then, you will be taken to the

Verification page; select Google Tag Verification page; select Google Tag Manager as the verification method.Manager as the verification method.

Preview :- Preview :-

CONCLUSIONCONCLUSION GTM is designed for medium to larger GTM is designed for medium to larger

scale businesses that have multiple scale businesses that have multiple websites.websites.

If you just have a single, small to medium If you just have a single, small to medium website and are not using a customized or website and are not using a customized or advanced installation of Google Analytics, advanced installation of Google Analytics, then you don’t need to rush to get Tag then you don’t need to rush to get Tag Manager installed on your website.Manager installed on your website.

If you are looking to expand your use and If you are looking to expand your use and customization of Google Analytics or are customization of Google Analytics or are looking to install additional tracking tags, looking to install additional tracking tags, then it might be worth setting up Google then it might be worth setting up Google Tag Manager now to make your life easier Tag Manager now to make your life easier in the future.in the future.

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