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Google Tag ManagerCan Do What?
@patrickstoxWordCamp Raleigh 2016
What Is Google Tag Manager
@patrickstoxWordCamp Raleigh 2016
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app.
Analytics, Conversion Tracking, Remarketing, etc.
What Is Google Tag Manager
@patrickstoxWordCamp Raleigh 2016
It’s basically a JavaScript injector.
Data Layer
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Data layer is simply a JavaScript array which is used to store information and send information to Google Tag Manager container.
Accounts & Containers
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Workspaces
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Support
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What’s A Tag?
@patrickstoxWordCamp Raleigh 2016
A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app.
Tags
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“Do Something”
Triggers
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Tells Tags when to “Do Something”
Variables
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Just like it sounds, they set Values to use when called upon. Lots of built in but can be custom as well
Variables
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Version Control
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Admin
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WordPress Plugin
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https://wordpress.org/plugins/duracelltomi-google-tag-manager/
Remember?
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Inject jQuery
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Or really any scripts
External Link Clicks
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http://www.lunametrics.com/labs/recipes/outbound-links/
File Downloads
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http://www.lunametrics.com/labs/recipes/file-download-links/
Form Engagement
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http://www.simoahava.com/analytics/track-form-engagement-with-google-tag-manager/
JavaScript Errors
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http://www.simoahava.com/gtm-tips/track-javascript-errors-events/
Mailto Link Clicks
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http://www.lunametrics.com/labs/recipes/contact-links/
Tel Link Clicks
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http://www.lunametrics.com/labs/recipes/contact-links/
Scroll Tracking
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http://www.lunametrics.com/labs/recipes/scroll-tracking/
Page Load Timing
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http://www.lunametrics.com/labs/recipes/page-load-timing/
Engagement Timer
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http://www.lunametrics.com/labs/recipes/engagement-timer/
YouTube
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http://www.lunametrics.com/labs/recipes/youtube-tracking/
Cookies
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http://www.lunametrics.com/labs/recipes/cookie-management/
Engagement
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http://www.simoahava.com/analytics/track-content-engagement-via-gtm/
http://www.simoahava.com/analytics/track-content-engagement-part-2/
Injecting Meta Data
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http://www.simoahava.com/seo/dynamically-added-meta-data-indexed-google-crawlers/
JSON-LD
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http://www.6dglobal.com/blogs/7-steps-pushing-json-structured-data-using-google-tag-manager-2015-03-04
Weather
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http://www.simoahava.com/analytics/send-weather-data-to-google-analytics-in-gtm-v2/
SERP Bounce Time
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http://www.simoahava.com/analytics/measure-serp-bounce-time-with-gtm/
Send User IDs
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HotjarCRMhttps://www.portent.com/training/connect-crm-web-analytics-platforms-actionable-insight
Lookup Tables
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http://www.seerinteractive.com/blog/gtm-match-table-generator/
Konami Code
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http://www.simoahava.com/gtm-tips/add-konami-code-to-your-site/
Demo:http://www.sitevisibility.co.uk/
Google Tag Assistant
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https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
Reminders
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Don’t fire tags in GTM and on pageDon’t send personal information to GA
Resources
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http://www.lunametrics.com/labs/recipes/http://www.simoahava.com/http://www.lunametrics.com/blog/https://analyticsacademy.withgoogle.com/course/5
It’s Demo Time!
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