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“Drive More Revenue From App Installs”

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Today's agenda

Remarketing for mobile apps

Q&A

Evolving user acquisition strategies

AdMob for building a user base

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When consumers fell in love with smartphones, developers raced to create new apps

App marketplaces quickly became crowded with hundreds of thousands of apps

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Initially, the focus was on scale and building a large user base, and app rank was the only goal

App developers looked for ways to quickly build a user base at the lowest possible cost-per-install (CPI) through incentivized downloads, offer walls and other low cost channels.

DOWNLOAD APPS FOR FREE WIDGETS

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Driving high quality installs

Once developers understand performance, they can optimize promotion channels to reach and engage the right users. Google offers tools for each phase of the user acquisition cycle.

Reaching the right audienceTailor app promotion to

the right audience based on business insights.

Engaging current users

Drive more revenue from existing app users with

advanced targeting.

Optimizing to maximize revenueAdvanced measurement solutions provide insight for channel optimization.

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After you have built your user base, Google’s new App Remarketing allows you to re-engage with your current app users

Buy Now!

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How app remarketing works

User added to custom list based on in-app actions

User leaves

Your ad across the mobile app network

User downloads your app

Ad clicks drive users back into your app to take action