Figaro DigitalNovember 2013

remarketing with google adwords

STATS

96% of visitors do not convert

70% abandon a shopping cart

GDN reaches 90% of online population

Ads on 2m+ websites

WHAT IS IT?

Google Display Network

Banner, text and video ads

Targeted to previous website visitors

HOW IT WORKS

Code

Cookie

Lists

LISTS

LISTS

LISTS

YOUTUBE

AUDIENCES

What actions matter to you?

What is a conversion?

How about interests?

Who to exclude?

OFFERS

REMINDERS

REMINDERS

REMINDERS

SEASONALITY

ECOMMERCE

Additional sales

Price changes

New products

DYNAMIC ADS

DYNAMIC ADS

TRAVEL

CHARITIES

CUSTOMER SERVICE

Improve relationships

Encourage reviews

Promote apps

Make them feel special

KNOW YOUR LIMITS

Latency

Frequency

LATENCY

BIDS

AD BUILDER

RLSA

BE CAREFUL

BE CAREFUL

ANY QUESTIONS?

Visit:LibertyMarketing.co.uk

Connect:uk.LinkedIn.com/in/MrGarethMorgan

Follow:@LibertyOnlineUK