Google Adwords Remarketing

An Overview

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Google Adwords Remarketing, also known as Ad Retargeting, is a form of online

advertising which runs ads across the Google Display Networks (GDN).

It enables you to show ads to those users who have already visited your website or

landing pages while browsing through the internet and showed some interest in your

products or services.

Utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI)

on your Google Adwords Campaigns.

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How does Remarketing Work?

A Remarketing Tag, which is a small snippet code

available on Google Adwords, has to be added to

all the site pages (even on the landing pages).

The visitors to these pages will get cookies

installed in their browser.

This will enable your ads to reappear to your

prospects on all other sites (throughout the GDN),

even after they leave your site.

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4Read the Original Article on Google Adwords Remarketing

For Instance:

Imagine yourself running an online education portal. You may

Create a Google Adwords campaign targeting a particular course, say ‘Diploma Courses’.

Link the ad to that very page which talks about diploma courses or you can

Create a landing page for the ad.

You will also have to place the remarketing code or tag on this page.

Now, whenever a visitor clicks on the ad and visits this page, a cookie gets placed in his/her

browser.

The visitor can then see your ad across a vast number of partner sites on Google Display

Networks.

You can do this for all your webpages and landing pages to make your ad campaigns more

targeted.

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When you create your first Remarketing Campaign on Google Adwords, begin with targeting everyone who viewed your homepage.

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Advantages of

Google Adwords Remarketing

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Target Audiences across the GDN

Remarketing can help you target your audiences better

and increase your rate of conversion.

Target audiences associated to particular interests and

show your ads only to them.

Remarketing also helps your brand gain visibility across

all the partner sites on Google Display Network.

Retargeting your ads make sure that your audiences

remember your offer at the time of buying.

Effective remarketing strategies can help you attract

new prospects and bring back old customers to site.

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Varieties of Creative formats

With Google Adwords Remarketing, you can

create various types of ad formats.

Customize your own Banner ads and creative

formats for desktops and laptops.

These ads will follow your visitor everywhere

across the GDN.

The more targeted and attractive your ads are,

the faster will it work to remind your visitor

about your offer.

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Manage your Marketing Budget Better Proper optimization of remarketing campaigns can reduce

your remarketing cost to just 20% of all other PPC

marketing investment.

But as statistics say, the broader you make your

campaigns, the higher will be the advertising cost.

So try making your remarketing campaigns more targeted,

using advanced optimization options or Contextual

Targeting for reducing the remarketing budget.

Customize the bidding strategies according to your

marketing requirements.

Bid higher or lower for specific remarketing lists

depending on its membership duration or the chances of

conversion.

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Conclusion

If you are struggling hard to make your business

grow and gain visibility in the digital marketing

world, then Google Adwords Remarketing can really

be a powerful strategy. It has made online marketing

more advanced and user-friendly.

Now marketers can easily classify their prospects,

design a specific marketing strategy for each of their

leads and manage their PPC marketing budget more

effectively.

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