Google+: A Guide for Brands

"Our goal with Google+ is to make sharing on the web like sharing in real life, as well as to

improve the overall Google experience. Circles let you choose with precision who you are

sharing with. Not surprisingly this has been very well received, because in real life, we share

different things with different people.“

Larry Page

Google+: Overview

Features:

1. Circles

2. Huddle

3. Sparks

4. Hangout

Google+: Circles

Circles makes it easy to put your friends from Saturday night in one circle, your

parents in another and your boss in a circle all on his own – just like in real life.

Google+: Huddle

Huddle is Google+ version of group chat.

Google+: Sparks

Sparks is the Google+ version of a delicious style bookmarking tool

with search functionality.

Google+: Hangout

Hangouts enables video chat between groups.

Skype for teens?

Instant Upload

Upload photos from your mobile.

Like Instagram.

Some Facts

10 million users

1 billion pieces of content shared

73% male, 27% female

Top three professions: Engineer, Designer, Developer

8% of traffic comes from San Francisco

Nepal ranks ahead of UK in terms of traffic

G+ map of the world

Source: FindPeopleOnPlus

G+ related buzz terms

Source: Sysomos

What’s a brand to do?

"Please note that we are still actively closing profiles that are being used by businesses today. Stay engaged on Google+ with your personal account and continue to send us your excellent feedback. We'll continue to be

very proactive in communicating with everyone around our plans for businesses.“

Google+

http://bit.ly/pFaV9t

Register here today

http://bit.ly/pFaV9t

Hasn’t stopped some brands

News Media on G+

Early Adopters on G+

5 things to do now?

1. Branded urls

2. Import Facebook & Twitter

3. Dashboard

4. Integrate +1

5. Chrome Extension

1. Branded url

Google+ does not enable you to create a branded url, this tool below can

help do that for you when you do have a business profile. So you can then

feature your url this way, plus.google.com/nike

Gplus.to

Source: Mashable

2. Import Facebook fans

Import your Facebook and Twitter fans using export.ly by

extracting your data to Excel.

Export.ly

Source: blog.webdistortion.com

Import Facebook stream

Import your Facebook stream into Google+

Export.ly

Source crossrider/com/install/519-google-facebook

3. Google Dashboard

Check key stats such as +1 on your Google account.

Source: google.com/dashboard

4. Integrate +1

Integrate +1 into your site now.

1 billion pieces of shared content in two weeks should not be ignored.

Export.ly

Source: Mashable

5. Add G+ Count

Add notifications to your Chrome browser.

Source: https://chrome.google.com/webstore/detail/dcdelcombiokflhgdlmdcfbdfogaplij#

Thank you