1. Google+ (Revisted)A Year After Launch1

2. G+ Lift-Off2 3. G+ Launched to Much Fanfare in June 2011 3 4. Google Made a Number of Acquisitions to BolsterG+Oct. 2011 Nov. 2011 March 2012 June 2012Social Media Analytics Automatic Friend-Sorter Mobile Development Lab Social Media Platform $15M$100M 4 5. G+ Business Pages Launched in Nov. 2011Since launch, brands like H&M have gained 1M+ followers5 6. G+ Users & BrandsWere Off to theRaces G+ continuedto rapidly grow By April 2012,Google reported170M G+ users6 7. Googles Recent G+ Focus 7 8. Google Is Deeply Integrating G+ Into All Its Services8 9. G+ Search Integration: Search Plus Your World (Jan.2012) People & Pages: The SERP prominentlyfeatures G+ Pages of both people &brands Personal Results: When logged in, theSERP shows the searchers personal G+content, including content from G+friends 9 10. G+ Search Prominence*Screenshot taken in Jan. 2012 10 11. AdWords Integration: Social Endorsements Advertisers can link their G+ Page to their AdWords ads so that Googlecan show +1 endorsements11 12. Local Integration: Google+ Local (June 2012) Business listings that appear in the organic SERPsGoogle Maps packs now funnel searchers to theG+ Local page instead of the Google Places page By placing the local channel exclusively within G+,Google will inevitably drive more G+ traffic & awarenessMap links to business G+ pageG+ page shows below the mapLatest G+ post displays on the SERP12 13. YouTube Integration G+ users can share YouTubevideos & playlists in theirG+ Streams13 14. Google is All In With G+ (June 2012) Google Senior VP of Engineering Vic Gundotra told The Verge: Google+ is at its heart about building one seamless experience Googles services dont have an engagement problem Google product teams have come together to tightly integrate G+14 15. Whats a Brand to Do? 15 16. Because G+ is already deeply integrated in search(especially local) it should be in all brandsperformance marketing toolkits . . . 16 17. Capitalize on G+s Search Visibility Create a G+ Business Page! Claim your vanity URL once Google open it up to all brands Get your account verified This will increase the likelihood that youll achieve free SERP visibility, at least for brand terms17 18. Dominate the SERP with 3 Targeted Messages forBrand Terms: 1. Paid Ad: Promoting 70% off summer sale with sitelinks 2. Organic Listing: Evergreen messaging around the sites positioning 3. Google+ Listing: Real-time Google+ posting promoting a slipper sale 18 19. G+ Local Best Practices Ensure that your Place pages have been claimed Align location-level URLs to these Place pages so that qualifiedtraffic will click through to the appropriate local page with theintended content Be cognizant of social activity happening at the location-level,including reviews and photo uploads from the G+ community Continue to manage, update and keep local listings fresh andaccurate19 20. Encourage Participation! When a searcher sees that other searchersparticularly theirfriendshave +1d a result, that result is perceived as more relevantand will get more clicks +1s increase CTRs 510% on avg. (Google) The more people who +1 your brand or content, the more likelysearchers will see G+-enhanced results. Advertisers should: Create likable, sharable G+ content Put the +1 Button on all content Focus attention on influencers who are likely to spread content Create two-way conversations, not one-way content blasts 20 21. Marry Social & Search Because your G+ content will show on the SERP, anything you do on G+must be consistent with your overall search strategy What is your message? Where are the keyword opportunities? G+ is helping paid, owned & earned channels become more deeplyconnected 21 22. Thanks!Performics.comBlog.Performics.com@PerformicsSlideshare.net/Performics_US22