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On tour with Communicate Magazine - (http://commuincatemagazine.co.uk)Follow on talk from 3 months ago.With a case study of ranking within organic search results using only social signals - not traditional SEO
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Social Search (SEO)
& Social Signals
#Gplusbrands
Overview
• Evolving with Google
• Is SEO dead?
• The ripple effect?
• 3 key G+1 actions to implement immediately
The lines between Social and SEO are blurring.
Evolving with Google
Evolving with Google
The problem
• Twitter & Facebook are private clubs
• Google can only use signals it can see and can crawl
– Nofollow
– Dofollow
IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment
= GREATER accountability and a better web.
Evolving with Google
• SEO Social Search : really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines
• It’s new, interesting & future proofing
Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author
Is SEO dead?
The ripple effect
3 key G+1 actions to implement immediately
1. Put your keyword(s) in profile links
• Not logged into Google
• No backlinks
• Ranking achieved using social media only
3 key G+1 actions to implement immediately
2. Claim your content using - rel="author”
Rich Snippits<a href=”[profile_url]?rel=author”>Google+</a>
The + at the end of the ‘anchor text’ is important!
TIP: If you post content on G+ this is taken care of for you
Finally…
Increase the number of social signals linking back to your content
ASK !!!
Primary engagement only
• Total +1s = 39,17,25 = 81
• Total Comments = 145, 34, 33 = 212
• Total shares = 34, 12, 31 = 78
• These do not include secondary comments, +1s or reshares
Social Search (SEO)
& Social Signals
#Gplusbrands
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