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Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
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Helping small businesses succeed online.
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• New Orleans Native
• University of New Orleans Marketing Graduate (2011)
• Account Manager for over two years
• Managed 30+ Comprehensive and Local SEO accounts
• Presented 50+ site audits
• Search Influence Partner Relationship Manager
Gabrielle Benedetto ABOUT ME
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Google+ Authorship & Google+ Publisher
a. Can potentially help with organic search rankings
b. Give strength and authority to a sitec. Give trust to a sited. All of the above
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What is a benefit to having Google+
Authorship?
a. Can potentially help with organic search rankings
b. Give strength and authority to a sitec. Give trust to a sited. All of the above
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Answer
What is Google+ Authorship?
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…Ties a Google+ Personal Profile to an individual webpage, blog post, or article
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Search Influence Blog Post
Google+ Author Profile
Who does Google+ Authorship work for?
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• Doctors • Attorneys• Real estate agents• Insurance agents • Locally owned home services • Plumber • Contractor• Roofer• AC/Heating Repair• Landscaper
• Company bloggers/blog contributors • Consultants • Anyone who has a face to their
business
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What is Google+ Publisher?
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…Ties a Google+ business page to an entire website
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Search Influence Website
Search Influence Google+ Profile
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Who does Google+ Publisher work for?
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• Local Business• Multi-location business• Corporations• Brands• … pretty much everyone!
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Who does Google+ Publisher work for?
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How to get started.
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Authorship:• Username & password to Google+ Profile (if
not, we’ll create one)• High resolution headshot of featured author• If implementing: FTP/Site login information
Publisher:• Username & password to Google+ local social
page (if not, we’ll create one)• High resolution logo and photos for the
Google+ local / social page• If implementing: FTP/Site login information
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What we need from the client:
Will Google+ Authorship and Google+ Publisher always appear in the SERP?
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• Not always.• Depends on the search query (keyword) used• Publisher only shows on branded search• Authorship shows for keywords that Google
thinks the author is relevant, for example, searches for healthcare services
• Like all things Google – there is no guarantee • Google is more likely to display authoritative
businesses, brands and authors
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Will Authorship and Publisher always appear in the SERP?
What does this have to do with SEO?
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• Sends trust signal to Google• Google+ Followers • Google+ Posting and Sharing
• Taking advantage of another Google Platform• Use more – know more • Know more – trust more
• Help establish and Increase presence on SERP• Many increase CTR
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What does this have to do with SEO?
Authorship installed April 2012When comparing the 6 month period prior to Authorship with the 6 month period after installation, Google organic visits increased over 27% (+11,334 visits)
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Case Study: Authorship Improves CTR
Upcoming Webinar!
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Directories and Data Feeds
Presented by Alison Zeringue, Partner Accounts Team Manager, Search Influence
Registration URL: https://attendee.gotowebinar.com/register/8718732837186805762
Webinar ID: 122-818-971
February 6 at 10 AM (CST)
THANK YOU!-Gabrielle Benedetto
[email protected]/blog
twitter.com/searchinfluence
All webinar decks available at:
slideshare.com/searchinfluence
