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From WordCamp Milwaukee 2013: The surest route to high search engine rankings is by creating high-quality content and connecting it to your personal brand. The Google Authorship program lets you connect your Google account (and photo) to all your web content, whether the content is on your site or contributed elsewhere. This session will show you how Authorship helps you build an audience for your content, walks you through setting up your Google Author account and connecting it with your WordPress site.
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Michael McCallister, WordCamp Milwaukee 2013
Building Authority and Audience with WordPress and Google Authorship
Michael McCallister
Who am I?
• Co-Author, WordPress in Depth, with Bud Smith (QUE, 2010-11)
• Notes from the Metaverse (metaverse.wordpress com)• Senior Document Architect, PKWARE• President, Wisconsin Society for Technical Communication
(www.stc-wi.org)
© Michael McCallister WordCamp Milwaukee 2013
Michael McCallister, WordCamp Milwaukee 2013
Coming in May 2014
Michael McCallister, WordCamp Milwaukee 2013
Ask questions any time!
Michael McCallister, WordCamp Milwaukee 2013
Google’s Early Days
We can give you the best possible answer to your query – every time! Feeling Lucky?
Michael McCallister, WordCamp Milwaukee 2013
Confidence
Crowdsource for High Quality Content – It’s all about
inbound links!
Michael McCallister, WordCamp Milwaukee 2013
Problems with Inbound Links
• Link Exchanges• Sites created only to link to other sites• Comment Spam! (Thank you Akismet!!)• Endless arms race
Michael McCallister, WordCamp Milwaukee 2013
Google After PandaWhat is Google up to now?
Michael McCallister, WordCamp Milwaukee 2013
Authority
Michael McCallister, WordCamp Milwaukee 2013
“
”We’re moving to a richer, more annotated Web. Away from keywords, from strings to
things.
Matt Cutts, Google Search Quality, 6/5/2013
http://www.youtube.com/watch?v=3QlY8ba0jYI&feature=youtu.be
Michael McCallister, WordCamp Milwaukee 2013
“
”Choosing anonymity is choosing irrelevance
Eric Schmidt, Google CEO in The New Digital Age
Michael McCallister, WordCamp Milwaukee 2013
Anonymity Begone!
Google Search Results for “freelance directory” June 2013
Michael McCallister, WordCamp Milwaukee 2013
Michael McCallister, WordCamp Milwaukee 2013
So how do I get that?
Well, it’s complicated
Michael McCallister, WordCamp Milwaukee 2013
Create a Google+ Profile
1. Add a photo
Head Shot: Straight Ahead
Michael McCallister, WordCamp Milwaukee 2013
Create a Google+ Profile
2. Add “Contributor to”
LinksAny site you write
for!
Michael McCallister, WordCamp Milwaukee 2013
Copy the URL of your profile page:
https://plus.google.com/<reallylongsetofdigits>
Michael McCallister, WordCamp Milwaukee 2013
Set Up Your WordPress Site
This may be too much name-checking.
Make sure your articles have a byline, though!
Michael McCallister, WordCamp Milwaukee 2013
About Page
There’s that photo again
Michael McCallister, WordCamp Milwaukee 2013
Get a Google Authorship Plugin
• Several out there: I use “Google+ Author Information in Search Results” from WP-Buddy
• If you use this, go to Settings>Google+ Author Free to get the rest of the steps.
Michael McCallister, WordCamp Milwaukee 2013
Paste Google+ Profile URL in WP User Profile
Michael McCallister, WordCamp Milwaukee 2013
Google Structured Data Toolshttp://www.google.com/webmasters/tools/richsnippets
Michael McCallister, WordCamp Milwaukee 2013
Did it Work?
Michael McCallister, WordCamp Milwaukee 2013
Michael McCallister, WordCamp Milwaukee 2013
Michael McCallister, WordCamp Milwaukee 2013
Resources
• Google Authorship page: https://plus.google.com/u/0/authorship• Author Information in Search Results: http://
support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option2
• Structured Data Testing Tool: http://www.google.com/webmasters/tools/richsnippets
• Google Authorship & Author Rank G+ Community: https://plus.google.com/u/0/communities/104474428845467390263
Michael McCallister, WordCamp Milwaukee 2013
Want Some Setup Help?
• I’ll be in the Happiness Bar upstairs for the next hour• Write me at [email protected]• Visit me at www.michaelmccallister.com
Michael McCallister, WordCamp Milwaukee 2013
Questions?Have a great WordCamp!
