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This is the official PPT used by Mitesh Sanghvi (@MrMiteshSanghvi) during his session on "Google Authorship and Google AuthorRank" at WordCamp Mumbai 2012 #WCmum
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Google Authorship and Google AuthorRank
What is your goal?
• SOURCE
How do you begin?
What are all these ?
PATENTS
Patents Say1. Agents are information sources 2. Multiple agents have multiple content items 3. Every agent has associated digital signatures
for identification 4. The corpus of content items from multiple
agents is created 5. Score is based upon the content items
associated with the first agent by the digital signatures
Common Learnings from Patents
Get Verified• Agentship / AuthorshipBe Influential• AgentRank / AuthorRank
Google Authorship
Google Authorship
Prerequisites
Google Authorship Prerequisites
Google+ profile with complete details
Google Authorship Prerequisites
Google+ profile photo to be headshot
Google Authorship Prerequisites
Access to the domain where your posts are, or,
Google Authorship Prerequisites
Email ID of the domain where your posts are
Google Authorship
Method 1With Domain Email ID
Google Authorship Steps
Add by-line (by Mitesh Sanghvi)
in all posts
Google Authorship Steps
Visit https://plus.google.com/authorship
• Submit your Domain Email ID
• Confirm the email from Google you receive in that email id
Google Authorship
Method 2Without Domain Email ID
Google Authorship Steps
Add by-line (by Mitesh Sanghvi)
in all posts
Google Authorship Steps
Add<a href="[profile_url]?rel=author">Google</a>
somewhere in all posts
Google Authorship Steps
Add Custom Link in Contributor to Section in Google+ profile
Google Authorship
Verification
Google Authorship Verification
Structured Data Verification Tool
http://www.google.com/webmasters/tools/richsnippets
Google AuthorRank
Author Activities
Blog – Tweet – Post – Like – Share – Circle
AuthorRank Tips
Be There
Add smiling close-up Photo Add compelling Bio
Add powerful TaglineAdd Links across accounts
Add the same photo, bio and tagline
in all social media
AuthorRank Tips
Be Original
Be Original. Connect with Original
AuthorRank Tips
Be Consistent
Be Consistent. Be Regular.
Google+
Tips
• Increase your Google+ circles•Your Circles see your
content •Drive more traffic to
your site
Twitter Tips
•Tweet compelling original tweets consistently•Focus on getting
more retweets•Get focused and
interested followers
Facebook Tips
•Focus more on getting advocates
•Use media in posts
•Write Notes•Get more shares and
comments
AuthorRank Effects
What Signals Will Factor Into AuthorRank?
1.The average PageRank of an author’s content.
2.The average number of +1s and Google+ shares the author’s content receives.
3.The number of Google+ circles an author is in.
4.Reciprocal connections to other high AuthorRank authors.
What Signals Will Factor Into AuthorRank?
5. The number and authority of sites an author’s content has been published to.
6. The engagement level of an author’s native Google+ content (i.e., posts to Google+).
7. The level of on-site engagement for an author’s content (i.e., comments and author’s responses to comments)
8. Outside authority indicators (e.g., the presence of a Wikipedia page).
What Signals Will Factor Into AuthorRank?
9. YouTube subscribers and/or engagement on authored videos (speculation: multiple-attribution author markup for YouTube videos coming soon).
10.Any number of importance/authority metrics on social networks that Google deems trustworthy enough (Twitter, Quora, LinkedIn, SlideShare, etc.).
11.Real world authority indicators like published works on Google Books or Google Scholar.
Point to ponder
• It’s all about people - Focus on them• People and NOT brands can be
Authors• Become Authors and NOT
Copywriters• Focus on Social Search too
