Good SEO Practices Part 1 - Google HummingBird

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Lesson 4 – Good SEO Practices #1


Google is not your enemy

Google is not your enemy, it’s your friend.

Find out what rules Google has for content and SEO. You can stretch them, but don’t break them.

Use SEO techniques that are Google friendly and will keep you ranking for a long time.


Take a long-term view on SEO

It’s harder and more expensive to undo bad SEO than it is to do good quality SEO.

Avoid quick-fixes and magic pills.

Wanna grow fast? Go viral on the social web.


Keyword Selection Practices

Don’t target keywords from an alphabetical list. Focus on semantics and context.

Select keywords that are directly related to your niche.

Start with the long-tail keywords first.

Analyze competition for keywords before targeting them.

Target future keyword trends early.


Linkbuilding Practices

Stay in your niche.

Don’t worry too much about building links.

Don’t pay to professional link-sellers.


Go beyond search engines to get their love

Google loves content that people love.

Youtube, facebook, Google+, twitter… Have a presence here, and market yourself.

Make the social web an important part of your marketing strategy.

Search Engines keep track of shares on the social web whenever they can.

Technology

Good SEO Practices Part 1 - Google HummingBird