Algorithms

Topics

What is Google Algorithm?

What is Penguin Algorithm?

What is Panda Algorithm?

What is Hummingbird Algorithm?

What is Pigeon Algorithm?

Black hat SEO

First of all, what is a Google algorithm…and why can it cause panic?

• Google’s algorithm is all of the factors combined, that are taken into consideration when ranking your page content for a particular phrase.

• From time to time Google will tweek it’s algorithm in order to provide better search results and relevant content for internet users.

• If site owners “cheat the system” by applying black hat SEO techniques, chances are their content isn’t relevant for the key phrase they are targeting, and they don’t have what Google considers quality content. In turn, when Google does an update they may find their rankings suffer.

• Like most things, if you want long term results, you need to put in the time and effort and avoid short cuts.

• It will take you more time to use the right SEO techniques, but you will see more results and you won’t need to stress when the next algorithm rolls around.

Penguin Algorithm

What is Penguin Algorithm?

• It is a code name for Google Algorithms.

• It aims to decrease at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

• It was first announced on April 24, 2012, the latest update was announced on October 4, 2013 AKA Penguin 2.1

• It decreases the following Poor quality sites Paid links Links where the anchor text is overly optimized

Panda Algorithm

What is Panda Algorithm?

• Google’s Panda Update is a search filter introduced in February 2011

• It is meant to stop sites with poor quality content from working their way into Google’s top search results.

• The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.

• The latest update Google released is Panda 4.0 on 21 May 2014

Hummingbird Algorithm

What is Hummingbird Algorithm?

• Hummingbird incorporates Penguin and Panda algorithm.

• Hummingbird algorithm is the new search algorithm that Google is using, to return better results.

• It sorts through all the information it has when you search and come back with answers.

• Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

Pigeon Algorithm

What is Hummingbird Algorithm?

• The “Pigeon” update aims to deliver improved local search results, with enhanced distance and location ranking parameters.

• The new local search algorithm ties deeper into the site’s web search capabilities, leveraging hundreds of ranking signals, along with search features like spelling correction capabilities, synonyms and Google’s knowledge graph.

• It provides more relevant and accurate local search results.

Black Hat SEO

What is Black Hat SEO?

• “Black Hat" search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner.

• These black hat SEO techniques usually include one or more of the following characteristics:

breaks search engine rules and regulations creates a poor user experience directly because of the SEO techniques utilized

on the Web site unethically presents content in a different visual or non-visual way to search

engine spiders and search engine users.

(Contd..)

• A lot of what is known as black hat SEO actually used to be legitimate, but a few people went a bit overboard and now these techniques are frowned upon by the general SEO community at large.

• These practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines.

• This sort of SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.

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