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Harmony Launch PlansAugust 2013QuickBooks App Store Global Launch Overview
Kevin Hwa, Product Manager
Mehul Asher, Senior Product Manager
Housekeeping:
• Got questions?– Type in your questions and we have someone monitoring the questions.
• Who we are:– Jo Peach, Developer Outreach– Kevin Hwa, Product Manager –Mehul Asher, Sr Product Manager– Brad Spikes, Developer Marketing Principle
Whom does the App Store solve for?
SMB
Accountant Developer
The Small Business Opportunity
Over and above the QuickBooks App Store
WHY THE QUICKBOOKS APP STORE?
• Our TeleSales channel reaches hundreds of thousands of small businesses
• Global exposure through Intuit’s marketing organization
• Our Strategic & Key Marketing programs drive awareness & traffic to committed developers leveraging Intuit’s wide reach to the small business base
Developer Portal will allow developers to select which countries they want to be published in
Before After 3/21 launch
Developer Portal allows developers to customize their app cards by locale
Before After 3/21 launch
Global add on pages will be replaced with standard App Store experience
Before After 3/21 launch
QuickBooks App Store will display geo specific content that developers have changed
GEO specific pricing & support
GEO app relevancy
Homepage placement driven by GEO criteria
QuickBooks App Store and QBO Apps tab will reflect
2. Country relevant apps and feature lists by country specific criteria
GEO specific pricing & support
Add-on QuickBooks App Store
GEO app relevancy
Homepage placement driven by GEO criteria
1. Replace QBO Add-on page with QuickBooks App Store
3. Localized Content
QuickBooks App Store publishing marketing review recommendations
Recommendations• Pricing in local currency but a developer can choose what currency to price at
• Description to be customized per country
• FAQ and Support with local information
• Include country code if support telephone # is listed
• Demo URL video for specific country recommended
• Country specific screenshots recommended
• Localized language
Keep in touch!
Contact us: [email protected]
Read the latest news and info: https://developer.intuit.com/blog
Join the conversation afterwards: twitter.com/intuitdevFacebook.com/intuitdev
Friday Google hangout: Next Friday, May 1 at 9 am PST.