Getting grip on_web_20

Tweet? Blog? Friend? Link? Why?Getting a grip on Web 2.0

Betsy FanningAIIM

How do organizations get noticed?

Enterprise 2.0 cloud

Courtesy of www.wordle.net

Is Enterprise 2.0 or Web 2.0 a little bit overwhelming? Where do you begin?

Let’s start with a definition…

Definition "A system of web-based technologies that

provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise“

The application of Web 2.0 technologies within the business environment and in particular the extended enterprise. These technologies are characterised by user empowerment, information sharing, project collaboration, knowledge capture, personal networking, communal interest groups and the wisdom of the crowd. Examples are blogs, wikis, forums, tagging, RSS feeds and social sites such as LinkedIn, YouTube, Twitter and of course Facebook.

Now that you know what it is…•Which social networking tools are you using? •How are you using them?

Let’s see what others are doing…

How would you describe your use and experience of the following Web 2.0 technologies for your PERSONAL life?

Web 2.0 use- personal

All respondents (785)

YouTube

SMS/Text Messaging

Discussion Forums

Blogs

Wikis

Instant Messaging

LinkedIn

Podcasts

FaceBook

RSS

Other social networks

Chat rooms

Social Voting/Ranking

Twitter

Mashups

SecondLife

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Non-Users Consumers Contributors

How would you describe your use and experience of the following Web 2.0 technologies for your BUSINESS life?

Enterprise 2.0 use - business


Web/Video conferencing

Discussion Forums

Wikis

Instant Messaging

Blogs

SMS/Text Messaging

LinkedIn

RSS

Corporate Social Networking

Podcasting

YouTube

Social Voting/Ranking

Chat rooms

FaceBook

Mashups

Twitter

SecondLife

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Non-Users Consumers Contributors

Is the use of social networking tools generational?

Social networking on the Web is an important part of my personal life

I think that professional networking on the web is vital to my career progression

I think that social networking is well worth the time it takes up

Social networking works best if you expose personal details and I am prepared to take that risk

Age

63%

63%

52%

32%

18-30 31-45 45+

45%

51%

41%

24%

25%

43%

21%

12%


“Agree” or “Strongly agree”

I expect to use the same type of networking tools with my business colleagues as I do with my friends and family

It is easier to locate “knowledge” on the Web than it is to find it on our internal systems

I believe that the “wisdom of the crowds” improves information quality

Twitter is an important rapid-feedback tool for business use, not a time-waster

Age

47%

80%

57%

27%

18-30 31-45 45+

37%

73%

49%

17%

31%

64%

33%

7%All respondents (785)


14% overall see Twitter as an essential

business tool for all

I have no plans to use Twitter for business or professional purposes

I already use it for my personal life

I use Twitter in my business and professional life

I'm thinking about getting started

I think it could steal more time than it's worth

Twitter

47%

33%

25%

15%

21%

18-30 31-45 45+

53%

22%

20%

21%

31%

68%

12%

13%

16%

28%



How important are social networking tools to your business?

We are well aware of it and actively addressing it

We are aware of what it could do but are not addressing it

Vaguely familiar with the concepts

No clear understanding of what it is or what it could do

0% 10% 20% 30% 40% 50%

2008

2009

How would you describe the understanding of Enterprise 2.0 in your organization?

Importance of Enterprise 2.0


25% of organisations

are doing something

about it

up from 13%

How is your organization using social networking tools?

What is your organization's current approach to Enterprise 2.0??

Adoption

Its use is discouraged

No specific project but some rogue usage

Ad hoc usage in several areas or departments

Beginning to form a strategy for targeted usage

Partially implemented but not enterprise-wide

Actively used throughout

0% 5% 10% 15% 20% 25%

Restricted

Encouraged

10+ employees (656)

How are your work teams collaborating?

Which of the following are in regular use by your team or within your business unit for project coordination? (multiple)

Collaboration

Video conferencing used by 46%

Virtual presence by

12%

10+ employees (656)

Face-to-face meetings involving travel

Audio conference calls

Shared-desktop conferences

Webcasts with chat channels

Video teleconferencing

Virtual presence teleconferencing

0% 10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Which THREE of the following benefits would most likely justify a spend on collaboration tools within your organization?

Collaboration

Knowledge sharing

Efficiency

Timelines

Travel costs

10+ employees (656)

Enhanced team-work and knowledge sharing

Reduced time and effort to find information and documents

Improved efficiency of document or proposal creation process

Faster project delivery

Reduced travel costs and time

Fewer mistakes due to wrong versions or incorrect transcription of changes

Better relationships with partners and customers

Reduced storage of email attachments

Support of Green initiatives

Better innovation

Fewer cycles on sign-offs

My organization is unlikely to spend anything on these tools.

0% 10%20%30%40%50%60%70%

Which collaboration platform do you use MOST for team/project sites?

Collaboration platforms

47% use SharePoint team-sites

10+ employees (656)

We use SharePoint team sites

We use team sites in another ECM suite

We use a stand-alone/dedicated in-house platform for team sites

We use a hosted/SaaS external platform for team sites

We don’t use team sites

0% 10% 20% 30% 40% 50%

What policies do you have in place for social networking?

Does your organization have a specific policy or guidance on the USAGE and/or CONTENT of the following technologies?

Governance

70% have no policies on Web 2.0 or

Enterprise 2.0

– although 45% limit

access

10+ employees (656)

Email

Slide presentations

Social Networks – access during work time

Instant messaging

Video

SNS/Text messaging

Blogs

Social Networks – personal

Discussion Forums

Wikis

Social Networks – business-oriented

Podcasts

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Emails

Main website

Staff facing website/intranet

Videos and presentations

Instant messaging

Blogs

Wikis – general

Forums

SNS/Text messaging

Wikis – Wikipedia entry

RSS feeds

Chat rooms

Social network groups

Twitter

0% 10% 20% 30% 40% 50% 60%

Does your organization apply records management to content that has appeared in the past on its OFFICIAL wikis, blogs, forums or social network groups, and to other communications channels?

Governance - records

90% are not recording the

history

(up to 50% “not applicables”)

10+ employees (656)

How is your organization embracing Web 2.0?

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Getting grip on_web_20