Accurate Analysis – Perfect Decisions.Forecasts for forward thinking

Blue Yonder – the Predictive Analytics CompanyWe analyze data so that you can be given the facts. In doing so, we

will always give it the best we have to offer: a well-engineered, fully-

fledged software platform for analyzing the data itself, and the im-

mense expertise of our employees. Whether experts in their indus-

try or in forecasting and data pattern recognition, every one of our

staff is a true specialist in their particular field, with a real passion

for Big Data. That is monumental. Companies store billions of bytes

containing information about their customers, suppliers and opera-

tional processes. In the physical world, there are millions of sensors

which in existence are connected to the Internet or to networks, such

as mobile radio devices, vehicles or cameras. These also generate and

transfer gigantic amounts of data, as do smartphones and social net-

works.

ForeCAst quAlitYCountless ProjeCts hAve AlreADY shown thAt using Blue YonDer helPs to imProve the quAlitY oF ForeCAsts BY At leAst 20 PerCent.

Big science – Big DataAs it stands today, the amount of data flooding into a company every

single day is truly enormous. Channeling such data into productive

streams is a science in itself, causing many a manager, IT stakeholder

and head of department to scratch their heads. Out of 550 individu-

als questioned as part of the recent "Business Impact of Big Data"

study carried out by Kelton Research, 35 percent admitted to being

overwhelmed by the vast amount of data.

surfing the Data wavesIt‘s simply a question of perspective. In exactly the same study, the

overwhelming majority of those questioned (84 percent) also its

claimed that this ever-increasing volume of data, along with their

availability, increases the performance levels of the employees invol-

ved. So instead of heaving sandbag on top of sandbag and building

gigantic dams to stem the flood, the trick is to surf this huge wave

– thereby keeping the future firmly within sight as it emerges on the

horizon. What we do at Blue Yonder is to identify patterns within

your unstructured data that enable us to establish how you can best

align your business in order to achieve success, both operationally

and strategically.

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NeuroBayes

Algorithms developed right at the cutting edge of international research

Combination of neuronal networks and statistical methods

Self-learning system requiring minimal maintenance

Highly stable predictive analytics platform either as SaaS or licensed model

Floods of Data or waves of success?Blue Yonder allows you to use yesterday‘s data to gain insights into

tomorrow‘s market. By selecting, combining and structuring your

data, you can turn this flood of data into a wave of success. Those

who already know today where tomorrow‘s business opportunities

will be, and what preventable risks lie in the future, are able to define

the markets of tomorrow. How? By always being aware of the requi-

rements that are out there, even when they are constantly changing.

With us at your side, you will have a clear view of the future. You

will be able to see things today that will still be hidden from other

people‘s view even tomorrow. We have solutions that can help you

make well-founded, reliable decisions and prevent you from wasting

time and resources – for a bright, sustainable future.

First select the Data, then analyze it

Where Big Data is concerned, the skill does not lie in collecting the

material itself but in interpreting it and using it profitably. Both the

quality and quantity of data is absolutely crucial in determining how

successful a company will be. As is stands, at the heart of around 80 to

90 percent of the analytical tools available today lies a methodology

that is nowhere near strategic enough to support looking forward

into the future. Blue Yonder has the answer: NeuroBayes, our Predic-

tive Analytics Suite that features standardized integration tools and a

well-engineered application platform. The algorithms and neuronal

networks bundled together within NeuroBayes, all developed right at

the cutting edge of international research, enable you to achieve the

best forecasting results possible. Any relevant patterns and factors

of influence are identified systematically. NeuroBayes identifies any

interconnected relationships which exist between data from various

internal and external sources. The combination of neuronal networks

and statistical methods is far superior to traditional mathematical

approaches. Furthermore, our Predictive Analytics Suite itself has

been developed as a self-learning system, meaning that the greater

the amount of data you feed into the solution, the quicker the

system is able to generate accurate forecasts – even in real time.

Major names from the world of retail, insurance, financial services

and health management – on both sides of the Atlantic – are already

using our software solutions.

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A 3 % imProvement in inventorY mAnAgement

ACCurAte ForeCAsts – exCellent ProsPeCts BY using PreDiCtive AnAlYtiCs,

retAil ComPAnies Are ABle to inCre-Ase their ProFit mArgins BY uP to

60 %,

ACCorDing to mCKinseY.

Forecasting salesSize L, fashionable color, and not too figure-hugging. This is exactly the

type of product female customers love to buy. And the seller could su-

rely have sold 30 percent more of these, had he not made such a basic

error during his sales planning estimations. With the help of Blue Yonder,

you will be able to make far better estimations in future. Our Predictive

Analytics Suite accurately forecasts your sales volume for the entire

season, right down to product level. Not only that, but you will be able to

create forecasts for your many thousands of articles for each campaign

and season – for all product variations and in all channels, regardless of

whether those products are sold online, in store or by mail order.

Article Planning A garden furniture store has no alternative but to reduce its set of teak

table and chairs by 50 percent, as it is unlikely to sell well in the coming

year alongside the new range. Thanks to Blue Yonder and its accurate

forecasts, out-of-stock articles and surplus products are now a thing of

the past. Your profit goes up, as automatically integrating the forecasts

into your ERP system means that the level of stock you carry is always

close to your actual demand.

"Even making small improvements in forecasting at product levelsignificantly increases Heine‘s profits, as transportation costs are reducedand departments are able to make decisions at an earlier stage."Arno Ritthaler, Area Manager for Category Management Service

FielDs oF APPliCAtion

mArgin in retAil is more

thAn 1 % higher

responding to risks A customer advisor is completely taken by surprise when he discovers

that Mr. and Mrs. Smith can no longer make their payments. He had only

granted them an installment credit 2 weeks before but, unfortunately,

he did not have enough information at his disposal at that point in time.

Blue Yonder puts even the most experienced of staff in a far stronger

position when it comes to forecasting risks. Even the probability of your

customers terminating their contracts, or causing losses in the case of

insurance policies, can be predicted with the utmost confidence using

the Predictive Analytics Suite.

retaining Customers To be able to get a cheaper contract to rent his new smartphone, Mr.

Brown changed to a different provider. Because his wife still uses her

maiden name, Taylor, it is initially impossible to establish that these two

people are married. The likelihood that Mrs. Taylor will follow suit and

change providers, just like her husband has done, is very high indeed.

By working together with Blue Yonder, however, the company and cus-

tomer advisor in question were able to identify this danger in time. To-

day the advisor sent Mrs. Taylor an offer for a new contract that featured

improved conditions. We will help you correctly interpret any signs of

dissatisfaction among your customers, or indeed any increase in their

propensity to switch providers.

Calculated risk: Contract Cancellations Blue Yonder is able to ability to forecast risks of termination with

incredible accuracy. This is an immensely important factor for com-

panies in the telecommunications sector and for energy providers.

Blue Yonder also enables media companies to analyze their rea-

der data in greater detail. They can then determine the exact can-

cellation risk of each of their subscribers and instigate countermea-

sures as required.

"For our company, the ability to realistically assess the probability of our debtors paying and the level of their payments is of paramount importance. We are completely convinced by the methodology used within this software. The results provided to us by Blue Yonder can be measured directly and are helping us to optimize our processes."Dr. Andreas Witzig, Manager at KG EOS Holding GmbH & Co

Danger detected – Danger averted!With the help of Blue Yonder, insurance company BGV analyzed the

probability of its customers cancelling their contracts right down

to the individual contract number. Customers who are looking to

switch providers can then be deterred in good time by sending them

tailor-made offers.

it Costs ArounD 20 to 40 times more

to AttrACt A new Customer thAn to KeeP holD oF An existing one.

using Blue YonDer will guArD AgAinst All oF the

Following: non-PAYment risKs interest-rAte risKs

suPPlier-relAteD risKs liquiDitY risKs

risKs oF terminAtion tAriFF risKs

eConomiC risKs

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recommend the right ProductsYet another advert from a company supplying punching and bending

machines lands on the doorstep. It gets thrown in the trash without ever

being read. A few weeks ago, this small automotive supplier ordered a

machine from the company in question so that it no longer had to rely

on its own suppliers. It will take long enough for this investment to pay

for itself anyway, so sending an offer for another machine is therefore

completely inappropriate. An offer listing additional services would have

been far more fitting. Blue Yonder helps you to align your suggestions

and recommendations to the actual expectations and requirements of

your target audience. Not only does this help you to avoid investing in

any futile marketing activities, it also allows you to recommend your-

selves as a competent business partner.

online shopping A customer calls up an online shop and decides to buy a new pair of run-

ning shoes, as he has decided it‘s time to get active and do some kind of

sport again. It goes without saying that this customer will also need sui-

table clothing, or perhaps even a pulse-rate monitor. Blue Yonder identi-

fies such relationships, giving you the chance to offer your customers the

right products. This allows you to achieve a far higher revenue from your

e-commerce sales. The result? Satisfied customers and a growing share of

the market, as satisfaction is by far the best cause for recommendation.

Analyzing social media Social media is like a huge trading hall site where data gets swapped

and transferred. But what looks like utter chaos from the outside does in

fact also have a sense of order. Of course. Until now, only a small fraction

of the data has been analyzed systematically. Blue Yonder helps you to

extract information contained within social media. In this way, you are

able to benefit from valuable information about the visitor make-up of

your web pages, the "standing" of your product in the market itself, and

any other questions that are important for your business.

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Blue Yonder – Your route to becoming a Data-Driven Companyour comprehensive range of services and our transparent reference model lets you enter the world of predictive analytics with confidence, or indeed improve on the strategies that you currently have in place.

strategic Consulting Together, we will examine your business processes in an effort to uncover areas in which our predictive analytics software

can be deployed.

ConceptionWe identify which business processes NeuroBayes can be integrated into, and how to go about doing so. Furthermore, we

also assess the quality and value of your data, identifying its true potential.

implementation Project Featuring individual ForecastsWe develop an individual solution that is specifically for your company alone. Our solutions are made up of a combination of

individual modules within NeuroBayes that have been refined, perfected and proven in live operation over and over again.

We pay particular attention to making sure that our forecasting software integrates into your existing IT systems.

saas – Forecasting on DemandThe SaaS model provided by Blue Yonder uses all the advantages offered by cloud computing. Our certified high-availability

computer centers provide you with the highest degree of availability and security for your data across all levels of security –

a true 24/7 service with guaranteed availability!

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Blue Yonder GmbH & Co. KG

Karlsruher Straße 88

D-76139 Karlsruhe

Phone +49 (0)721 383 117 0

Fax +49 (0)721 383 117 69

info@blue-yonder.com

www.blue-yonder.com