1

Success starts with knowing what you should and shouldn’t do yourself

for a long time developing software was very straight forward

TODAY

PAST

FUTURE

SOFTWARECOMPANY

technological developments and market demand were within the scope of software

companies;they could effectively exploit market

potential

SOFTWARE

CAMPANY

market demand

tech. dvlpmnt.

market potential

SOFTWARECOMPANY

TODAY

PAST

until…

SOFTWARE

CAMPANY SOFTWARECOMPANY

TODAY

PAST

the software worldstarted changing

… very quickly

SOFTWARECOMPANY

TODAY

technological developments and opportunities follow each other at lightning

speed

TODAY SOFTWARECOMPANY

tech dvlpmt

the market has become very demanding, consumerization sets the tone,

these demands require quick actionsmrkt

demandtech

dvlpmt

TODAY SOFTWARECOMPANY

TODAY SOFTWARECOMPANY

this development createsopportunities but also threats

mrkt demand

tech dvlpmt

opportunities threats

software becomes obsolete very quickly

quick decline in market value

customers are less loyal

your software engineers still fit for the job?

old ways of sourcing no longer suited

time-to-market becomes deal breaker

easier to truly innovate

new and better possibilities and opportunities now

available

retaining existing and attracting new customers

through innovation

creating a bigger competitive edge over other suppliers

quickly building a name and brand

as newcomer

SOFTWARECOMPANY

exploiting market potential to the fullestrequires extreme flexibility from software companies

TODAY SOFTWARECOMPANY

mrkt demand

tech dvlpmt

m a r k e t p o t e n t i a l

…And how will that work in the future?

TODAY

FUTURE

mrkt demand

tech dvlpmt

m a r k e t p o t e n t i a l

SOFTWARECOMPANY

so it makes sense that software companies follow the path of market demand ...

that’s where the added value is

mrkt demand

tech dvlpmt

m a r k e t p o t e n t i a l

SOFTWARECOMPANY

mrkt demand

tech dvlpmt

m a r k e t p o t e n t i a l

but how does a softwarecompany then fill in the technological

part of the equation?

SOFTWARECOMPANY

mrkt demand

tech dvlpmt

m a r k e t p o t e n t i a l

we zoom in on some well-known possibilities

hiring additionaldevelopers

longrecruitment process

high cost for hiring externalinterim capacity

SOFTWARECOMPANY

SOFTWARECOMPANY

developingabroad

different time zones are a hindrance

managing cultural differences

managing teams at a distance

require expertise

PRODUCERSOFTWARECOMPANY

PRODUCR

a producer that:can take care of the entire development process

can guarantee faster time-to-market

knows the latest technological developments plus how to apply them

advises to improve the initial concept

has a proven service record

PRODUCER

SOFTWARECOMPANY PRODUCER

market visiondomain specialist

realizationtechnologies’ specialist

like a strategic partnershipwith a clear division of roles

PRODUCER

That producer for the most successful software companies is what we are

we fulfill the role of producer because:

we take full responsibility for the software development process

collaborating with us gives you the opportunity to fully focus on the market (… and innovate)

we continuously deepen our software knowledge and truly want to innovate in our field of expertise

we know how important predictability and flexibility are to our customers in developing new software products

our time-to-market is impressive

we are different from the others

because:are there others?

we view ourselves as the inspirational power behind product innovation

we want complete responsibility for the total development process

we see ourselves as the high-end production facility of software products

our production facilities in Romania enable us to produce more efficiently and cost effectively

high performance is always our objective

our collaboration with other software

companies is:

based on proven methodologies

based on best practices

supported by multiplecommunication means

visible via KPI’s

tested through customer satisfaction surveys

our core business

…and the software we deliver:

is dependable

is scalable

is maintainable

is on time

and within budget

is innovative

gives our customer a competitive edge

25

taking full responsibility is not

a unique selling point,but simply a prerequisite