Blue Yonder - A company in progress

Company Presentation

What does the future hold?

10.04.2023Page 2 Company Presentation

What would happen if...

... a large supermarket chain knew precisely how much fresh fruit it will sell?


... a producer or retailer had precisely the goods in stock that it actually needs?





What would happen

if...

... fashion is never out of stock?




... energy providers knew how high energy consumption is at what time of day?

Blue YonderScience Meets Business

Top RetailProduct

2011/2012

Winner Data Mining Cup

2009 & 2010

Retail Technology Award 2012

bwconHightech

Award

Special AwardDeutsche Börse

2012

FinalistEntrepreneur of

the Year 2012

Founded in 2008 by scientists in the world’s largest research facility and “data science factory” CERN, we have been doing Big Data since before Big Data was cool

► A unique Predictive Analytics Software for the industry´s most precise predictions

► Automated data extraction from existing sources (internal/external) and seamless integration into enterprise software processes

► Superior statistical algorithms and machine learning capabilities for continuous process improvement

► World-class talent: > 85 employees, 40 Ph.D. data scientists as software developers and solution architects

FOCUSDigital star

2013

WHAT WILL HAPPEN?

We provide predictions


WHAT HAS HAPPENED? WHY?

DATA

PATTERN

PATTERNPREDICTIONS

Data Mining and conventional Business Intelligence Predictive Analytics

Influence on business performance

We are unique


Predictive Analytics Suite with a combination of statistical algorithms and neuronal networks

Experienced, prize-winning physicists and computer scientists from renowned institutions such as CERN make up the development team

100 120 Sales

E(X)

Probability densityP

Optimal order quantity

We are unique


NeuroBayes has its origins in experimental particle physics and took more than 350 man-years to develop.

1 PETA – BYTE / SEC

BIG

DATA

MCKINSEY

PREDICTIVE

ANALYTICS

MCKINSEY

We are familiar with your questions


Each day, companies receive giant quantities of structured

and unstructured data from different sources

Sample recognition of data for the prediction of risks and development to provide forward-looking bases for decision-making

Growth of the data volume

Increase of operating margins

+ 40% + 60%

When should you look to us?

ENERGY

TELECOMMUNICATIONS

RETAIL

PRODUCTION MEDIA

INSURANCE COMPANIES

PRODUCT RECOMMENDATION

RETARGETING

MERCHANDISE PLANNING

CUSTOMER VALUE ANALYSIS

OPTIMIZATION OF RETURNS

RISK MANAGEMENT

DYNAMIC PRICING€€

PREDICTIVE MAINTENANCE

SALES FORECASTING

CHURN MANAGEMENT

10.04.2023 Company PresentationPage 11

Large quantities of dataMultitude of influencing factors & interactionsGreat time pressure

Many individual decisionsSignificant influence on company operating results

Solution:

► Provision of item sales predictions on a daily basis

► Predictions for calculation of the return quota

► Creation of detailed merchandise planning suggestions

RetailOptimization of item sales predictions


Result:

Improvement of predictions by 40%

Inventory improvement in thedouble-digit million € range per year.

"A self-learning system such as NeuroBayes suits our dynamic business model Our prediction quality is increasing constantly and the sales quantities predicted are becoming ever more precise.

The solution helps us adjust early on to future developments.“ Michael Sinn, Director Purchasing Support

40%

Solution:

► System-supported provision of order suggestions directly in the merchandise planning and control system

► Sales predictions on the item level for women's outerwear, men's outerwear and accessories.

► Predictions of the return quota

RetailProvision of merchandise planning suggestions


Result:

Significantly earlier prediction of item sales saves Heine

a great deal of money on transport costs

Significantly-improved prediction of the return quota

"Even small improvements in prediction on the item level increase Heine's profits significantly, for transport costs are reduced and the departments can make decisions sooner."

Arno Ritthaler, Division Manager Category Management Service

"The structural change in the mail-order business from the catalog to the Internet presents us with entirely new challenges when it comes to sales

predictions. With the unique solution developed by Blue Yonder, it is possible to predict sales figures precisely. This is crucial for success in the difficult online business."

RetailSales predictions for bricks-and-mortar and online trade


Result:

Prediction improvement by 20-40%

Reduction of the average absolutedeviation of the prediction fromthe actual sales figures by 50%

Solution:

► Item sales predictions for bricks-and-mortar and online trade

► Calculation of the return rate

► Incorporation of all of the complexity and visitor behavior from online business

20-40%

Günther Harant, Purchasing Manager at SportScheck

Solution:

► Prediction of daily sales per store

► Consideration of external data as additional parameters

► Basis for optimized and reliable employee deployment planning

RetailOptimized employee deployment planning in stores


Result:Deviation of the predictions on the entire horizon (25 weeks) of less than 5 % <5%

"With Blue Yonder we can create reliable predictions of our daily sales early on so that we can deploy our employees more efficiently."

Roman Melcher, Managing Director IT

Solution:

► Individual calculation of automobile insurancepremiums based on a multitude of factors

► Creation of damage predictions

► Calculation of likelihood of terminationsfor automobile insurance

Insurance companiesOptimal determination of premiums


Result:Detailed view of customer structureand likelihood of terminations

Calculation of customer-appropriate premiums

"When it comes to automobile insurance, we have millions of data records. Here Blue Yonder discovers relationships that we would not otherwise have detected. This has helped us a great deal with attractive and effective premium design and in damage analysis."

"When it comes to automobile insurance, we have millions of data records. Here Blue Yonder discovers relationships that we would not otherwise have detected. This has helped us a great deal with attractive and effective premium design and in damage analysis."

Heinz Ohnmacht, Chair of the Executive Board

Solution:

► Support for the collections process

► Prediction of the payment probabilityand the payment amount

► Prediction of the individual call attempts per debtor

Call Center Optimization and Assessment ofPayment Probabilities for Debtors


"For us, a realistic assessment of the payment probabilityand amount from debtors is of quite crucial significance. We are convinced by the software's methods: The results with Blue Yonder are clearly measurable and help us to optimize our processes."

Dr. Andreas Witzig| Managing Director KG EOS Holding GmbH & Co

Pricing model and portfolio


NeuroBayesApplication

Modules

DynamicPricing

DemandForecast

Auto Replenishment

Other modules

…

NeuroBayes License Basic

Service & Maintenance

Operations (Optional)

Professional Service, Implementation & Consulting (Optional)

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Spectrum of Services

PREDICTIVE APPLICATION SERVICES

Services for Storage Integration, Prediction Quality Monitoring, Visualization

PREDICTIVE APPLICATIONS

Industry- and context-specific Control Center

NEUROBAYES SYSTEM

Scalable Data Processing Platform for Classification and Prediction


NeuroBayes Kernel

Products


"Despite its complex principles, the product is easy and intuitive to operate."

Products


There is a program tailored to every need...

... and this on different platforms!"

Disclaimer


This Presentation (the Presentation) has been prepared by Blue Yonder GmbH & Co KG (collectively, with any officer, director, employee, advisor or agent of any of them, the Preparers) for the purpose of setting out certain confidential information in respect of Blue Yonder’s business activities and strategy. References to the “Presentation” includes any information which has been or may be supplied in writing or orally in connection with the Presentation or in connection with any further inquiries in respect of the Presentation. This Presentation is for the exclusive use of the recipients to whom it is addressed.This Presentation and the information contained herein is confidential. In addition to the terms of any confidentiality undertaking that a recipient may have entered into with Blue Yonder, by its acceptance of the Presentation, each recipient agrees that it will not, and it will procure that each of its agents, representatives, advisors, directors or employees (collectively, Representatives), will not, and will not permit any third party to, copy, reproduce or distribute to others this Presentation, in whole or in part, at any time without the prior written consent of Blue Yonder, and that it will keep confidential all information contained herein not already in the public domain and will use this Presentation for the sole purpose of setting out [familiarizing itself with] certain limited background information concerning Blue Yonder and its business strategy and activities. The foregoing confidentiality obligation shall be legally binding for the recipient infinitely. This Presentation is not intended to serve as basis for any investment decision. If a recipient has signed a confidentiality undertaking with Blue Yonder, this Presentation also constitutes Confidential Information for the purposes of such undertaking.While the information contained in this Presentation is believed to be accurate, the Preparers have not conducted any investigation with respect to such information. The Preparers expressly disclaim any and all liability for representations or warranties, expressed or implied, contained in, or for omissions from, this Presentation or any other written or oral communication transmitted to any interested party in connection with this Presentation so far as is permitted by law. In particular, but without limitation, no representation or warranty is given as to the achievement or reasonableness of, and no reliance should be placed on, any projections, estimates, forecasts, analyses or forward looking statements contained in this Presentation which involve by their nature a number of risks, uncertainties or assumptions that could cause actual results or events to differ materially from those expressed or implied in this Presentation. Only those particular representations and warranties which may be made in a definitive written agreement, when and if one is executed, and subject to such limitations and restrictions as may be specified in such agreement, shall have any legal effect. By its acceptance hereof, each recipient agrees that none of the Preparers nor any of their respective Representatives shall be liable for any direct, indirect or consequential loss or damages suffered by any person as a result of relying on any statement in or omission from this Presentation, along with other information furnished in connection therewith, and any such liability is expressly disclaimed.Except to the extent otherwise indicated, this Presentation presents information as of the date hereof. The delivery of this Presentation shall not, under any circumstances, create any implication that there will be no change in the affairs of Blue Yonder after the date hereof. In furnishing this Presentation, the Preparers reserve the right to amend or replace this Presentation at any time and undertake no obligation to update any of the information contained in the Presentation or to correct any inaccuracies that may become apparent.This Presentation shall remain the property of Blue Yonder. Blue Yonder may, at any time, request any recipient, or its Representatives, shall promptly deliver to Blue Yonder or, if directed in writing by Blue Yonder, destroy all confidential information relating to this Presentation received in written, electronic or other tangible form whatsoever, including without limitation all copies, reproductions, computer diskettes or written materials which contain such confidential information. At such time, all other notes, analyses or compilations constituting or containing confidential information in the recipient’s, or their Representatives’, possession shall be destroyed. Such destruction shall be certified to Blue Yonder by the recipient in writing. Neither the dissemination of this Presentation nor any part of its contents is to be taken as any form of commitment on the part of the Preparers or any of their respective affiliates to enter any contract or otherwise create any legally binding obligation or commitment. The Preparers expressly reserve the right, in their absolute discretion, without prior notice and without any liability to any recipient to terminate discussions with any recipient or any other parties.The distribution of this Presentation in certain jurisdictions may be restricted by law and, accordingly, recipients of this Presentation represent that they are able to receive this Presentation without contravention of any unfulfilled registration requirements or other legal restrictions in the jurisdiction in which they reside or conduct business.