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Includes an Agenda-At-A-Glance, Campus Overview, Keynote Speaker list and more. Dreamforce newbie or seasoned vet, it's worth a look.
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1.
Dreamforce 2011Moscone CenterSan Francisco, CAAug. 30-Sept. 2nd
Dreamforce’11 will be the largest cloud computing event ever
30,000
attendees
300
partners
450
sessions
One
community
“Tipping point, paradigm shift, perfect storm… whatever we call it, industry conferences will never be the same.”
-- Jack Crawford, Allergan
Customer Response to Dreamforce
97%
Plan to Return
96%
ROI98%
Willing to Recommend
"I left Dreamforce educated, invigorated, and ready to push my own company to new levels of performance."
- Phil Rowlinson, VP of Sales Operations, IntraLinks
4.22 Customer
Satisfaction
A Year’s Worth of Learning in 4 Days 4 days of breakout session content
New to Dreamforce Orientation12:30pm-1:30pm
Breakout 12:00pm-3:00pm
Breakout 23:30pm-4:30pm
Welcome Reception in Cloud Expo
6:00pm-8:00pm
Networking Receptionin Cloud Expo
6:00pm-8:00pm
Global Galawith Metall ica & will .i .am
8:00pm-11:00pm
Pres
s A
ctivi
ties
Exec
utive
Sum
mit
Breakout 35:00pm-6:00pm
Exec
utive
Sum
mit
Gol
f, Fo
unda
tion
Acti
vity
, & R
ecep
tion
Opening Keynote Session9:00am-11:00am
Global Government Panel11:30am-12:30pm
Breakout 412:30pm-1:30pm
Breakout 52:00pm-3:00pm
Breakout 63:30pm-4:30pm
Breakout 75:00pm-6:00pm
CommunityConference
8:30am-12:00pm FoundationKickoff
10:30am-12:00pm
PartnerKeynote
10:30am-12:00pm
UCS
F Tr
ack
UCSF Benefit withJay Leno &
Alanis Morrisette6:00pm-11:00pm
Breakout 118:30am-9:30am
Breakout 1210:00am-11:00am
Breakout 1311:30am-12:30pm
Cloud Crawlat Temple Bar
9:00pm-2:00am
Breakout 91:15pm-2:15pm
Breakout 102:45pm-3:45pm
Keynote Session with Eric Schmidt4:30pm-5:30pm
Pres
s A
ctivi
ties
Exec
utive
Sum
mit
Keynote Session9:00am-11:00am
Breakout 811:45am-12:45pm
Customer Q&A10:00am-11:00am
Tuesday, August 30 Wednesday, August 31 Thursday, September 1 Friday, September 2
Expanded Dreamforce Campus40% of breakout sessions are hosted at hotels this year
The Dreamforce ‘11 Experience C
on
ten
t
Industries@Dreamforce Social Roadmap @DF11
Yerba Buena gardens/Pocket park
Mobile demos in the campground
UCSF track
Global GalaMetallica + Will.i.am
Developers @DF
Bigger campus
Updated DF mobile app
Too
lsE
xper
ien
ce
A Vision for the Future: Global Govt. Keynote
Updated agenda builder
Eric Schmidt/Google Keynote
UCSF Benefit & Salesforce Foundation
Session Authentication
General Session
Dreamforce Keynotes will be Unlike Any Other
Marc Benioff Chairman & CEO salesforce.com
Parker HarrisEVP Technology salesforce.com
Kraig SwensrudSVP & CMO salesforce.com
Tim CamposCIO Facebook
Angela Ahrendts CEO Burberry
Wednesday, August 31, 9:00am: Welcome to the Social Enterprise
Thursday, September 1, 9:00am: Building the Social Enterprise
Marc Benioff Chairman & CEO salesforce.com
George HuEVP, Platform, Marketing, & Operations salesforce.com
Byron SebastianEVP, Force.com Platform salesforce.com
Thursday, September 1, 4:30pm: Social Transformation
Eric SchmidtExecutive Chairman Google
Bob TooheyPresidentVerizon Business
A Vision for the Future: The Digital AgendaPanel with Global Government Leaders
Wednesday, August 31 - 11:30am – 12:30pmGateway Ballroom, Moscone South
Panelists:
• Vivek Kundra: Former CIO of the U.S.
• Neelie Kroes: VP, Digital Agenda European Commission
• Kazuhiro Haraguchi: The House of Representatives Chairman of the Committee
on Internal Affairs and Communications
• Moderated by Marc Benioff
Super Sessions in the Novellus Theater
Super Sessions – presented by our top sponsors, these unique thought
leadership sessions are open to all attendees
Date Time Session Name Partner Speakers
Wed, Aug 31 12:30pm – 1:30pm Driving Extraordinary Growth Through Sales and Marketing Performance
Eloqua Ann Lewnes, SVP Global Marketing, AdobeJoe Payne, CEO Eloqua
Wed, Aug 31 2:00pm -3:00pm Five Rules for Building an Agile Enterprise
BlueWolf Julie Overholt, Executive Coach and AuthorEric Berridge, CEO BlueWolf
Wed, Aug 31 3:30pm – 4:30pm 10 Strategies for Content Marketing, Events and Marketing Automation Success
Marketo Ann Handley, Chief Content Office, Marketing Profs,LLCJon Miller, Co-Founder & VP of Marketing, Marketo
Thurs, Sept 1 11:45am – 12:45am Driving Business Results from the Social Enterprise
Accenture Robert Woollan, Global Managing Director, Customer Relationship Management, Accenture
Thurs, Sept 1 1:15pm – 2:15pm Post Digital Enterprise: Convergence of Cloud, Mobile, Social and Analytics
Deloitte Mark White, CTODeloitte
Thurs, Sept 1 2:45pm – 3:45pm Collaboration, Innovation and Business Transformation
Google Mike Lock, VP of Enterprise Sales Americas, Google
The Dreamforce App Makes Dreamforce More Personal, Relevant and Valuable for You
Auto-matching on the
basis of profile attributes
Follow and find people
Follow and join groups on
areas of interest
Follow and influence
sessions and session
presenters
Hear the latest news and
buzz first
Create and lead private
groups
Connect with the top
community influencers
The Dreamforce App Goes Mobile
Follow people and groups on Chatter
Upload conference photos and notes
Access your schedule from anywhere
Available 8/26 for iphone, ipad,
android, BB 5.0+
Download at m.dreamforce.com
Attendees can navigate Dreamforce
like a pro with the Dreamforce mobile app
as their pocket guide.
Four Days Focused on Your Success
Join us for
information,
innovation, and
inspiration
Learn how to drive
business success
with
Cloud Computing
Master the Cloud Role based tracks * 450+ sessions * 40+ hands-on labs
Go deep on Sales Cloud, Service Cloud, Chatter and more
Learn about advances like Heroku, Database.com, Radian6
You can’t learn this much about Salesforce at any other event or training. It’s invaluable to an admin. Irene Von Toussaint, Senior Director,
Global Sales Operations, CA
Start with Agenda Builder! Schedule all your sessions before you get onsite
Locate the Agenda Builder tab
Agenda BuilderSearch Options
Search by track, level, theme or product. You can also search by date and key word
Session List
Once your sessions appear based on search criteria, you will see three icons. At full capacity, add to my calendar and added to notify list. Icons help you see at glance what is available and what is not.
Click on the Session title to scheduleBlue box will describe session and location. You must click the orange button that says “Enroll in this session” in order to have the session added to your calendar and a space held for you.
Birds-of-a-Feather – the “social” way
Create a fresh spin on Birds of a Feather with a dedicated space hosting attendees in many small groups, talking and working together on crowd sourced topics. Salesforce Community
evangelists will host the discussions creating an opportunity for kindred spirits to sit together, network, share ideas and bond over
shared experiences.
• Tues 12 – 1pm, Wed & Thurs 11 – 1pm • 3rd floor Moscone West • 30 Tables with plenty of overflow• Crowd-sourced topics in
Dreamforce Chatter - Dreamforce Birds of a Feather 2011
• Community MVP Moderators • Hash tag: #BOF
DETAILS
Part of what the power of Dreamforce is, is the ability to get inspired to go back and say, Gee, I just met a bunch of people who did things at their company that I never thought of, and I can do that, and I m gonna look like a hero, by the way, when I do it.
John CloydCTOVistage International
Be inspired by success
380+ Customer Heroes speaking at the Customer Hero Theater in the Salesforce Campground
Access to Experts
….in Dev Zone ….Success Clinics …Campground
I’m in awe of all of the folks that are here. You have the best and brightest in sales and and services collaborating with a single focus of really unlocking the full potential of your organization.
Vala Afshar, VP Global Technical ServicesEnterasys Networks, Inc.
Add a Success Clinic 1:1 consultations with our Customers for Life Team
Find new solutions
The Dreamforce Expo is very cool. I love going in and checking out all the new technology that’s being integrated with Salesforce. CTO
The Freeman Companies
Check out the Salesforce Campground
Tour the Service Cloud 2 Live Call Center#Help for all the answers to Dreamforce questions
Salesforce Foundation – Volunteer @DreamforceJoin our Foundation Activities – 10 minutes can make a difference
• Constructing Hygiene Kits for families with children in the hospital
Marriott, Yerba Buena FoyerWednesday, Aug 31 11:45am – 5:15pm
• Create tote bags for homeless children (includes blanket, books stuffed animal)
Moscone, South Upper LobbyThursday, Sept 1 11:00am – 4:00pm
• This volunteer activity targeted to our Executive Summit attendees
• Build bikes for needy youth• Each child gets to take a bike home
Moscone South, Esplanade LobbyTuesday, Aug 3011:30am - 3:00pm
THANK YOU!