Games 4 Brands

Games 4 BrandsGo beyond attention. Engage your audience.

IntroductionGo beyond attention and engage your audience.

The Games 4 Brands initiative is a joint venture between E.Life and Manifesto Games and is structured to offer its customers the best in mobile advertising. Its focus is on relevant and creative advertising in different formats, with innovative models that motivates the audience to engage with the brand in effective and rewarding ways.

We aim to engage players with your brand by employing a non-obstructive advertisement model that effectively improves the overall experience. Players associate your brand with good, meaningful moments: receiving rewards, unlocking new levels, progressing on the game, and the result of that is a more effective advertisement that sticks with the player even after the game is over.

Creative advertising for mobile devices.

Engage to audiences on the move.

Main ClientsWe are proud to be part of their team

And much more!

Games for

Brands

Other Services

Our OfficesWe get closer to offer a custom service.

Mexico

Recife

São Paulo

San Francisco LisboaMadrid

Frankfurt

Tokyo

Seattle

Our offices.

Immersed in our clientes.

UserAttention

Attention isCommodity

Going beyondattention

Atenção Engajamento

Uso do objeto como MENSAGEM. Uso do objeto como MEIO.

Why Games?Go beyond attention and engage withyour audience

Reach users duringhapiness moments


67% of time spentTablets

Smartphones 39% of time spent

StandardBanner Ads

FacebookAds

Rich Media Banner Ads

Rich Media ExpandableBanner Ads

Mobile Banner Ads

Mobile Gaming Ads

Mobile Gaming

ValueExchange

Ads

0,10% 0,11% 0,12% 0,19%0,86%

3%

11%CTR

0,5%

20%

Engagement

FONTE: MediaBrix, Flurry


87% dos usuários pensam

positivamente sobre companhias

que oferecem jogos gratuitos

74% dos que irão jogar um jogo, dizem

que o farão 4 ou mais vezes.

Brazil: A GreatMarketThe Brazilian gamingaudience is huge!

FONTE: PNAD, NewZoo, Flurry Analytics

80 Mbrazilian

internet users

30is the average

gamer age

42%( 16,8 M )

are women

58%( 23,2 M )

are men

40 M play digital

games

RANKING: THE BIGGETS MARKETS#GAMERS

China: 180 M

Estados Unidos: 157 M

India: 75 M

Brasil: 40 M

1º

2º

3º

4º

Main ModelsEngageyour audience through top mobile games

SponsorsCustom We have several

published games on which ads can be displayed to a loyal and segmented audience

We develop custom gaming strategies to help brands communicate with their audience in a fun, engaging and effective way.

Premium Mobile NetworkTop SPONSOREDmobile games

+800.000 users*

59 millionPeople access mobile internet

40 millionPeople play games

* PER MONTH IN BRAZIL

+15 millions of impressions*


And there’s more to come!

Mobile Games

Branded Games

Engage with your audience right now.

Sponsor a branded game.


Road Warrior

6 millions

80% men

Impressions

Demographics:130.000 hrExposure:

9%CTR:


Dino Jump

300.000

61% women

Impressions

Demographics:

4.000 hrExposure:

8%CTR:


Boney The Runner

200.000

70% women

Impressions

Demographics:3.000 hrExposure:

7%CTR:

FormatsScalable performance formats for thebest engagement experience

In-Game Advertising

Standard Banner Rich Media

Intersticial


Standard Banner

1% averageCTR: CPM basisCOST:


Rich Media



Intersticial



Advertising

In-Game

Insert your brand in a fun and engaging context. It’s more than placement – it’s about experience!

SponsorshipCOST:


Insert your brand in a fun and engaging context. It’s more than placement – it’s about experience!Advertising

In-Game

SponsorshipCOST:

ActionsScalable performance formats for thebest engagement experience

Touch toPurchase

Intent

Touch toVideo

Touch toPoll

Touch toCoupon

Touch toApp Install

Touch toShare / Like

1% averageCTR: CPA basisCOST:


Purchase IntentWatch a commercial and visit an online order site.


Social Share Watch an sponsored ad and share the video on Facebook.


PollWatch a video commercial and complete a short poll to rate the video.


CouponWatch an ad and download a discount coupon.


App InstallWatch an ad and install an Android app.

Custom DevelopmentTo help brands communicate in a fun, engaging and effective way.

Custom DevelopmentTo help brands communicate in a fun, engaging and effective way.

EvaluationIntelligent delivery to ensure the bestresults.

ReportsDetailed reviews with weekly reports

EngagementEngagement metrics with weekly reports

EvaluationIntelligent delivery to ensure the bestresults.

Social TargetBusiness intelligence made easy

You are what you mention

What if an insurance company knew that a

given person who once visited their web

site has just bought a car? Or a pet food

company just learned that you tweeted a

lot about your cat? Definitely a great way

to generate new sales or branding, right?

With Social Targeting now this is possible.

Social targeting is a way to find out more

about your site visitors by inviting them to

use their Twitter or Facebook user name

to log on into your web site. Both

platforms allow developers to ask

permission to see likes, bio and other data

that can be then aggregated to find the

best fit to each visitor.

[email protected]

Technology

Games 4 Brands