April 4-5 2017

BRANDS | PROGRAM

THE NEW FRONTIERS OF STORYTELLING

Our belief

Brands belong to the Content Industry

They are storytellers. Or will be.

Aiming at turning your Brand into a content house (owned media) ?

This is what we offer you

Meet with the next generation of entertainment studios and master

the secrets of good native video.

Discover what Virtual Reality has to offer you and be at the fore

front of the content industry innovation

Get insights from Brands with track record in the content industry

Richard DicksonPresident of MATTEL

MIPTV 2016

LEARN FROM THE CONTENT INDUSTRY LEADERS1

Adam Harter, Vice President of Marketing and Cultural

Connections

David Shing “Shingy”, Digital Prophet

PepsiCo has been named MIPTV 2017’s Brand of the Year.

Previous winners include Mattel, Marriot Studios, Chipotle, and Intel.

BRANDS

DIGITAL FRONTS2

Michelle PhanDigital Entrepreneur/ YouTube Talent

Forbes’s 30 most influential personality under 30 in 2015

MIPTV 2017’s DIGITAL FRONTS

Attend the most amazing showcases from digital studios

and learn how to build the smartest online content

strategy.

Meet with the presenting companies just after their

sessions on a private matchmaking session

2017’s line-up includes:

VIRTUAL REALITY3

VR may well be one of the most engaging ways brands

can use to captivate real people. What’s the key to great

VR branded content? Experts weigh in.

Attend the showcase and meet with the VR Studios !

Antoine Cayrol, Founder & Producer, OKIO-STUDIOS, FranceDamian Collier, CEO, BLEND MEDIA, UK (Moderator)Solomon Rogers, Founder/CEO, REWIND, UKVictor Knaap, Main Monk, MEDIAMONKS, The Netherlands

BRAND STORYTELLING LUNCH4

BRANDS STORYTELLING LUNCH

MIPTV’s Brands Storytelling Lunch is a unique, closed-dooreducational event for up to 80 senior executives from consumerbrands, digital studios, online publishers and platforms.

Supported by

« VIEW FROM THE TOP » INDUSTRY PANELS5

Get a deeper understanding of the trends in the content

industry, shift in business models & new paradigms.

David Beebe, VP Global Creative + Content Marketing, Marriott Intl., USA

Valeriya Tsygankova, Project Manager, Wargaming, Russia

Lou Arbetter, GM, PepsiCo Content Studio, USA

David Fletcher, Commercial Director Global Investment, OMNICOM MEDIA GROUP, UK

Samantha Glynne,Global VP Branded Entertainment, FREMANTLE MEDIA, UK

Tuesday April 4

DIGITAL FRONTS #1 & #2

DRAMA

WHAT’S TRENDING IN CONTENT ?

WHEN MEDIA AGENCIES BECOME PRODUCTION POWER HOUSES

DIGITAL FRONTS – ZOOMINTV

MEDIA MASTERMIND KEYNOTEAdam HARTER – VP Cultural ConnectionsPEPSI (BRAND OF THE YEAR)

MATCHMAKING WITH DIGITAL STUDIOS

BRANDS STORYTELLING LUNCH

MATCHMAKING WITH VR STUDIOS

IMMERSIVE CONTENT: VR IS THE NEW BLACK

Wednesday April 5

AS OF 03 MARS 2017 - SUBJECT TO CHANGE

LEARNING

DIGITAL STUDIOS SHOWCASE

MATCHMAKING

INSPIRATIONAL KEYNOTES

LUNCH NETWORKING

VIRTUAL REALITY FOR BRANDS

YOUR 2-DAY PROGRAMME AT A GLANCE

10H15-10H45

11H40-12H10

15H50-16H20

09H40-10H10

12H30-13H45

15H15-15H45

16H00-16H30

WELCOME COFFEE09H30 – 10h00

17H10-17H40

BRANDS MEGA PANEL :TURNING BRANDS INTO CONTENT STUDIOS

12H15-12H45

VISIT OF THE EXHIBITING ZONE10H30-11H00

DIGITAL FRONTS – AWESOMENESSTV

VARIETY’S 2017 ACHIEVEMENT IN TELEVISION

Gilles PELISSON – President and ChairmanTF1

17H45-18h15

DIGITAL FRONTS – STUDIO 71DIGITAL FRONTS – VICE

VERRIERE GRAND AUDITORIUM

AUDITORIUM A

GRAND AUDITORIUM

GRAND AUDITORIUM

GRAND AUDITORIUM

16H30-17H00

GRAND AUDITORIUM

MEDIA MASTERMIND KEYNOTEDavid SHINGY– Digital ProphetAOL

GRAND AUDITORIUM

GRAND AUDITORIUM

ESPACE CROISETTE – PALAIS 4

11H15-11H45

GRAND AUDITORIUM

11H50-12H20

GRAND AUDITORIUM

DIGITAL FRONTS – STUDIO71

MAJESTIC HOTEL

13H45-14H45

MAJESTIC HOTEL

AUDITORIUM A

AUDITORIUM B

14H30-15H30

AUDITORIUM AGORA (-1)MIPTV DIGITAL SHORT FORM SERIES PITCH