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India: The New Consumer
• TOTAL POPULATION : 1.27 BILLION
Almost 50% of the population is
below the age of 25
• Population Between 14-25 years:
19% approximately 240 Million
• Population Below 14 years :
30% approximately 350 Million
Median Age of
the Population
is 26.6 Years
1.27 Billion
People
32% Population
is in Urban India
& Growing
The New Indian
• Educated 74.04% of the Population is Educated
with 82.14% Educated Males & 65.46%
Educated Females
• Starts Works Early Average Age of First Employment in
Urban Areas is 22 Years and Rural Areas
is 18 Years
• High Disposable Income Average First Salary is USD 240 per
month
• Living a Better Life GDP Per Capita Income as of 2014
stood at approx. USD 1,600 as
compared to USD 650 in 2003
The New Indian Kids
“Born & Live in
Malls”
“Born & Learn with
Gadgets”
India has over 900 Million Mobile Phone Connections,
& only 19.19% of the Population has Internet Access
The New Indian Consumer
• Smart & Savvy
• Want’s Everything Branded
• Aspires to be International
• YET Want’s Everything Cheap
But When It Comes to Kids…
• Wants the BEST for their children
• Doesn’t mind shelling that EXTRA
penny
• Most Urban, Educated Parents
Believe in the Philosophy – “More
Expensive Means Much Better
for the Child”
The Indian Retail Story
E-Tailing Eating Up Traditional Retailing
35%
31%
16%
10% 8%
Categories selling in E-Retail
Electronics
Apparels
Books
Beauty &Personal Care
The Indian Licensing Scene
• Licensing in India: Estimated to be at USD 2.5 Billion at Retail
• Character Licensing forms 1/3rd of the Industry
• Growing at a CAGR of 14% Steadily over the Last 5 years
• Not Many Licensors Present in India – Tremendous Scope for More Players
• Television Plays a Major Role in Character Licensing – Simple Philosophy “If it’s Not on
TV, it Won’t Sell”
• Private Label Retail Brands & Online Retailers have Given a Big Boost to the Business
• Strong Indian IPs are emerging as favorites with Broadcasters, Retailers & Consumers
Play & Learn: Mythology Leads the Way
• Indian Mythology is Rich with Stories of Wisdom
& Courage
• Consumers have Lapped Products Inspired by
Mythology & Traditional Folklore at Retail for
Many Years
• Amar Chitra Katha (ACK Media) has been a
Pioneer in Using the Art of Mythological
Storytelling, having a Vast Catalogue of Books,
Toys & Games
Brands on the Licensing Route to Promote Play & Learn
Primary Plus Pediasure
Hewlett Packard
Brands on the Licensing Route to Promote Play & Learn
Using the Power of Storytelling – Doraemon on Saving!
Using the Power of Storytelling – Doraemon on Environment!
Using the
Power of
Storytelling –
Chhota Bheem
on Road
Safety!
Using the Power of Storytelling – Chhota Bheem School Program!
