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TheFamily

FUNDRAISING

FUNDRAISING

• Fundraising is a catalyst

• It’s a consequence of having traction, not an objective

• It’s hard, very hard...

• ... EVERYWHERE! Silicon Valley is not an exception

WHY?

REASONS TO RAISE FUNDSTHERE ARE ONLY 5

FUNDRAISING

TEAMwith at least one exit

FUNDRAISING

PRODUCTDUDE, THIS IS AWESOME

FUNDRAISING

TECHNOLOGYGoogle nothing less

FUNDRAISING

SOCIAL PROOFDo you know Justin?

FUNDRAISING

TRACTIONThe king choice, Indisputable

FUNDRAISING

IF (TEAM) THENFUNDRAISE HIGH & ASAP

FUNDRAISING

IF (PRODUCT OR TECHNO)THEN FUNDRAISE WHEN IT IS READY

FUNDRAISING

Social proof is not a strategyit’s just an opportunity, if you get it - leverage it

FUNDRAISING

But be realistic traction is still the kingEASIER TO HAVE A GOOD TERM SHEET if you have traction

FUNDRAISING

Yes! valuation......it’s a non-problem

FUNDRAISING

valuationit’s a negotiation tool

FUNDRAISING

the Term Sheeta pact with the devil(wake up! it’s technical)

FUNDRAISING

• Stock price x nbr of stock = valuation

• Liquidation preference

• Anti-dilution

• Vesting (bad leaver / good leaver)

• Employee Pool

valuation

FUNDRAISING

Board

control

Special Rights

Drag-along / Tag-alongFUNDRAISING

• Dividends

• Preconditions

• Milestones

• Information Rights (don’t be casual)

• Preferred stock

• Exclusivity

other clauses

FUNDRAISING

Fonds

Les acteurs de l’investissement

Angels

Seed VC VCFUNDRAISING

negotiation tacticsNEGOTIATE the unimportant stuff AND CONCEDEin order to get what’s really important

FUNDRAISING

if YOU’re not desirableIT’S JUST A WASTE OF TIME!

FUNDRAISING

• ATTENTION! A bad lawyer is harmful

• You are always going to pay the investors’ lawyers so MAX CAP

• It’s like that, don’t even try to change this practice

• What is a good lawyer? With Serge Vatine

your lawyer

FUNDRAISING

You are Welcome to Join the Adventure

hey@thefamily.co