Michael GilfixWorklight Integration Executive

mgilfix@us.ibm.com

Speeding Innovation and Extending Reach with IBM Mobile

61%of CIOs put mobile as priority

increased productivity with mobile apps45%

10 Billiondevices by 2020

Mobile is a mandatory transformation

Mobile now dominates and shifts to the enterprise

Source: Wells Fargo Securities, January 23, 2012“Fostering the People: The Shift to Engagement Apps”

Uni

t Vol

umes

(Mill

ions

) 600

1200

02010 2011 2012E 2013E 2014E 2015E

WW NotebooksWW Media Tablets

WW SmartphonesWW PCs

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

Growth in Internet Connected Devices Focus areas for mobile computing

Business to ConsumerBusiness to Enterprise

Increase worker productivity Improved processing timesExtend existing applications to mobile

workers and customers Increase employee and business

partner responsiveness and decisions Resolve internal IT issues fasterReduce personnel cost utilizing

personal devices

With enormous opportunities

Improve customer satisfactionDeeper customer engagement and

loyaltyDrive increased sales through

personalized offersCustomer serviceCompetitive differentiator Improve brand perceptionDeeper insight into customer buying

behavior for up sell and cross sell

Fundamentally changing industries

DistributionRetail Financial Services

Mobile banking will be the most widely used banking channel by 2020, if not sooner

Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010

Top Mobile Adoption Concerns:1. Security/privacy (53%)2. Cost of developing for multiple

mobile platforms (52%)3. Integrating cloud services to

mobile devices (51%)

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

How do you quickly: Engage with anyone, customers, partners

or employees, no matter who owns the device

Extend to anything, from instrumented machines to a broad spectrum of smart devices

Execute business anywhere, with ubiquitous, trusted and secure transactions

200 Millionemployees BYOD(bring your own devices)

But also with some unique challenges

Build mobile applicationsConnect to, and run backend systems insupport of mobile

Manage mobile devices andapplicationsSecure my mobile business

Extend existing business capabilities to mobile devicesTransform the business by creating new opportunities

Extend & Transform

Manage & Secure

Build & Connect

IBM’s mobile expertise & capabilities can help you maximize the impact of your mobile strategy

Deliver cross-platform, device optimized experiences for mobile Industrialize your

mobile development processes

Integrate threat detection into your mobile channel

Create an optimized multi-channel experience

Collaboration & mobile business process tools enhance productivity

Secure & manage mobile devices (esp. BYOD)

Manage mobile identities & mobile channel permissions

Integrate existing assets into mobile solutions

Manage & Secure

Build & ConnectExtend existing business capabilities to mobile devicesTransform the business by creating new opportunities

Key Capabilities Strategy, planning and implementation Mobile-enabled solutions including

analytics, commerce, and social business

Mobile as a service

A deeper look at Extend & Transform capabilities

Extend & Transform

Client Challenge

Key Capabilities

IBM provides a comprehensive portfolio of mobile solutions for social business and analytics.

Provide employees with anytime access to the social collaboration tools – on the devices they use -- to help drive business results

Mobile solutions for social collaboration: – Push email, calendar, contacts– Presence, IM chat and telephony– Online meetings– Social software for access to your

professional network– Business document viewer– Web experiences on multi-channel sites

Business analyticsDevice appropriate interfaces for the

leading mobile devices– Apple®, Google Android, Research In

Motion® BlackBerry®, Nokia

Visit www.ibm.com/socialtogo

Applying expertise anytime to accelerate results IBM solutions for social business

Client Challenge

Key Capabilities

Applying mobile to enhance business performance across the commerce value chain

Improve engagement with customers, employees, and partners

Empower employees and partners with extend mobile access to critical commerce processes

Reinvent customer interactions with mobile sales and service

Extend marketing reach with mobile campaigns and location-based services

Refine the mobile customer experience with analysis of mobile usage

Embrace mobile across buy, market, sell, and serviceIBM Smarter Commerce

IBM makes it possible to integrate BPM into your mobile strategy

Every day you are challenged to do more, better, and faster

Gives peace of mind that comes from knowing that important and time sensitive tasks will find employees wherever they might happen to be.

Finding expertise is instant, and innovation doesn't have to wait for that mythical "down time“.

Provides a single view that consolidates tasks from multiple IBM process sources

Client Challenge

Key Capabilities

Take your business with you wherever you goBusiness Process Management

Includes

Plus New Services Offering

All on a single platform to build, connect, manage and secure your mobile enterpriseIBM Mobile Foundation

• IBM Worklight• IBM WebSphere Cast Iron• IBM Endpoint Manager for

Mobile Devices

IBM Mobile Foundation

• IBM Software Services for Mobile Foundation

A deeper look at Build & Connect capabilities

Manage & Secure

Extend & Transform

Key Capabilities• Mobile web, hybrid and native

app development• Enterprise data, service, and

application integration• Enterprise wireless

networking

Build mobile applicationsConnect to, and run backend systems in support of mobile

Build & Connect

Key mobile development and delivery challenges

• Highly fragmented set of …• Platforms and devices• Languages, APIs, and tools

• Native programming models not portable across platforms

Delivering for multiple platforms

• Higher frequency of releases and updates

• Added pressure on teams to deliver on time and with quality

Accelerated time to market requirements

• Existing services typically need to be adapted and extended for mobile

• Enterprise wireless networks are running out of bandwidth to accommodate employee devices

Connecting apps and mobile users with existing enterprise systems

• High quality user experience is a requirement

• Quality influenced as much by design as it is by function

Consumerization of IT and need to deliver high quality apps

Fast and cost-effective development, integration and management of rich, cross-platform mobile applications

Delivering for multiple mobile platforms: One environment for native, hybrid and mobile webIBM Worklight

Client Challenge

Key Capabilities

Using standards-based technologies and tools and delivering an enterprise-grade services layer that meets the needs of mobile employees and customers

Mobile optimized middleware Open approach to 3rd-party integration Strong authentication framework Encrypted offline availability Enterprise back-end connectivity Unified push notifications Data collection for analytics Direct updates and remote disablement Packaged runtime skins

IBM Worklight is part of a full mobile lifecycle solution

Rational Collaborative Lifecycle Management

IBM Worklight

Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps

Rapid, simple and flexible connectivity for mobile appsWebSphere Cast Iron Cloud integration

Client Challenge

Key Capabilities

Simplified and cost effective mobile integration to back-end systems and cloud

• Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80%

• Bidirectional connectivity and business logic to increase data quality and streamline business processes

• Centralized monitoring• Simple and flexible, user-friendly, wizard-

based, “configuration, not coding” architecture provides best-practices and repeatable mobile integration

Build & Connect

A deeper look at Manage & Secure capabilities

Extend & Transform

Manage mobile devices, services and applicationsSecure my mobile business

Manage & SecureKey Capabilities Mobile lifecycle management Device analytics and control Secure network communications & management

Mobile devices are shared more often

Mobile devices are used in more locations

Mobile devices prioritize the user

Mobile devices are diverse.

Mobile devices have multiple personas

• Personal phones and tablets shared with family

• Enterprise tablet shared with co-workers

• Social norms of mobile apps vs. file systems

• Work tool• Entertainment

device• Personal

organization• Security profile

per persona?

• OS immaturity for enterprise mgmt

• BYOD dictates multiple OSs

• Vendor / carrier control dictates multiple OS versions

• A single location could offer public, private, and cell connections

• Anywhere, anytime

• Increasing reliance on enterprise WiFi

• Conflicts with user experience not tolerated

• OS architecture puts the user in control

• Difficult to enforce policy, app lists

Mobile Devices: Unique Management & Security Challenges

Client Challenge

Key Capabilities

Device Lifecycle, Data ProtectionIBM Endpoint Manager for Mobile Devices

Securitymanagement

Systemsmanagement

Managed = Secure

Common agentUnified console

Common infrastructureSingle server

IBM Endpoint Manager

Desktop / laptop / server endpoint

Mobile endpoint

Purpose-specific endpoint

Managing and securing enterprise and BYOD mobile devices without additional resources.

A unified systems and security management solution for all enterprise devices that spans:

Mobile Device Management Software, Patch, & OS Deployment Software Use Analysis & License Compliance Security Configuration Compliance Anti-Malware, DLP, & Device Control PC, Mac Power Management Near-instant deployment of new features and

reports to customer’s environments Platform to extend integrations with Service

Desk, CMDB, SIEM, and other information-gathering systems to mobile devices

Security threat detection and automated remediation

A highly-scalable, unified solution that delivers device management and security across device types and operating systems for superior visibility and control.

Mobile Application Design and Platform Selection Lifecycle at TBC Corporation

From Ideas to Platform in 19 Days

~4000 locations worldwide

The largest private brand marketer of replacement tires in North America

Reta

ilW

hole

sale

TBC Corporation overview

Many retail brands but one clear objective

Support cohesive Customer Journey by designing for continuity across touch-points

Web access trends tell a clear story of customer demand for mobile experiences

2007 2008 2010 2012

0% 10% 18% 34%

% Traffic to TBC Retail Website on Mobile Devices

We sketched hundreds of ideas touching all aspects of the customer journey

Vehicle Health Monitorfacilitated consult beyond point of purchase

Educational Content Vehicle Health Knowledge screen delivers educational information helpful when making an service or repair decision.

Vehicle Health Status Vehicle’s Health Status displays inspection results from technician to customer. Educational content, actual vehicle photos, and alternatives also available.

Social Sharing of Vehicle Health SummaryDisplay vehicle badge and related health status on social sites.

The Digital Diagnosisin-store or on device time saving and education

Make the Value Visibleaction-cost-impact calculation shows personal ROI

The Interactive Invoice delivered digitally to any device

Illustrations and video content informs and educates inspiring trust

Digital record management - no paper - nothing to remember (or forget)

Sig Capture for purchase approval via mobile device decreases time wasted in checkout lines

Full access to transactional history means greater resale potential when selling the vehicle

standards-based and future ready

business processes and systems are completely integrated from the mobile access points to the back-end systems

proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure

IBM Mobile: Delivering mobile critical success factors

© Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

Customer Needs Key Features & Outcomes

Taser implements a 360 degree customer view through cloud integration A leading manufacturer of personal safety devices

“Taser International’s sales force has become almost completely mobile, from iPads to iPhones, Blackberrys, every single one of our varied devices are now clued in through Salesforce.com”

Kevan BrayTaser International

Centralized management of all integrated end-points

Needed a full 360-degree view of the customer from orders to sales to customer service to marketing initiatives

100% user adoption from field and enablement of mobile app usage on devices

$135K/year savings on eliminating “paper mailers” in favor of integrated web-forms

Increased accuracy & productivity in Sales department 50% reduction in order processing Savings of thousands a year eliminating mis-keyed orders

Customer Needs Key Features & Outcomes

Multi-channel customer experience

Provide a multi-channel experience for dealers / distributors in the field

Multi-channel support: Desktop version, Mobile Devices: HTC Hero (Android), Apple iPhone, Research In Motion BlackBerry and Apple iPad tablet

Solution takes key information from enterprise systems to sales reps who can influence sales.

Representatives are able to respond instantly to customer questions and have won their trust.

Matco Tools implements an on-the-go solution for its sales team to reduce lead times

Support 20,000+ mobile devices Corporate and employee-owned, many

platforms and OS versions High availability for certain devices used

in the field Adherence to Internal security policies,

external regulations

Customer Needs Key Features & Outcomes

An American public utility manages 20,000 mobile employees who BYOD

Scalability to 250,000 endpoints provides room to grow

Added mobile devices to existing IEM deployment in days

Ability to integrate with Maximo, Remedy Responsiveness and agility of product and

product team

Adding Mobile Devices Without Adding Infrastructure

Serving 4.5 million customers in the southwestern region of the United States, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices.

Customer Needs Key Features & Outcomes Extend secure access to banking apps to

mobile customers Enhance productivity of employees to

perform secure banking transactions via mobile devices

Support for iOS, Android, Windows Mobile

Authenticates requests made via HTTPS from hybrid mobile apps running on WorkLight platform to back-end services

A custom certificates-based authentication mechanism implemented to secure back-end banking application

AimArs needed to reduce operational complexity and cost with a single, scalable infrastructure to secure access to various back-end services from multiple mobile apps. A customized authentication mechanism empowered the bank to guarantee the security of its customers while safeguarding the trust relationship with a safe app platform that encrypts local data and delivers app updates immediately.

AimArs Bank delivers secure mobile Internet banking

Customer Needs Key Features & Outcomes

“We know that IBM Unica has the vision and expertise to help us—no matter which direction we choose or what challenges we face,” said Tompson. “That gives us a lot of confidence.”John Tompson, Senior Manager, Campaign Analytics, U.S. Cellular

As US Cellular expands and grows, it needs to be more responsive to local customer needs and to track and measure the large number of varied messages that were being communicated to customers.

Strong campaign design and template functionality allowing company to quickly and cost-effectively design, execute and measure customer interactions.

Multi-wave and multi-channel support including ability to send marketing campaigns and follow-ups to customer’s mobile devices via SMS

Prior to IBM Unica, U.S. Cellular analysts executed, analyzed and tracked two campaigns per month. Now, the company executres an average of seven campaigns per month—an increase of 250 percent.

US Cellular uses mobile marketing to boost marketing campaign volume and performance

Customer Story: Lotte CardB2C for a Korean credit card company

100+ screens build using web technologies and shared across platforms

Only native component provides augmented reality so you can discover locations within the card network

Customer Needs Key Features & Outcomes

“We can capture and tap all our information wherever we happen to be, improving the way we work and the speed and effectiveness in which we service customers, communicate and close new business.”Wayne Alley,Vice president, VCC

Expand business opportunities by enabling collaboration among remote project managers, giving them access to crucial data, analytics and expertise while in the field – via their smartphones.

New business opportunities and increased sales:The ability to connect with other project managers in real time contributes to an over 40 percent year-over-year increase in new business.

Enhanced productivityCollaborative access to expertise across the enterprise enables

project managers to work five times faster while in the fieldGreater efficiency: Smartphone access saves approximately 400 employee-hours per month.

For VCC, becoming a social business means new opportunities, increased sales and improved productivity