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My final presentation for ADV 492
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Kelly LenartMSU New Media Drivers LicenseSocial Media Marketing Strategy
Ann Arbor, MIo A digital marketing agency located in Michigan, catering to the whole nation.
o Fundamental to the MSU New Media Drivers License course, as CEO Derek Mehraban is the
professor!
An MSU affiliation can provide valuable connections with alumni.
Ingenex Digital Marketing can brand itself as a young, tech-savvy agency.
Strengths:
MSU affiliation
Portfolio
Weaknesses:
Ann Arbor, MI
Opportunities:
Location
Economic instability
Threats:
Economic instability
Cambell Ewald; other firms
Strategy
Use existing social media to initiate image
change.
Shameless Self-Promotion
• Link all platforms to company website.• Feature social media on website.• Begin PR regime.
Google and Youtube Analytics
• Create an Adwords campaign.• SEO Optimization.• Track results (ROI)
Brand Monitoring and Listening Use Google to track Ingenex’s
online presence.
Budget Allocations
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
OtherYoutubeGoogle
Timeline
• 6 month campaign• Monthly check-ins
• Daily to weekly updates, by media.